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Elsevier

Books in Social sciences and humanities

  • Meeting Customer Needs

    • 1st Edition
    • Ian Smith
    • English

  • Marketing

    • 1st Edition
    • Volume 5
    • English
    Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further development. The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioural foundations or key assumptions - leading to the development of the important models or methods in each area. While not primarily a text, the book provides a foundation for advanced students in marketing. MS/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS/OR approach has had in the marketing area. Finally, the book provides useful reading for marketing scientists, academics and practitioners who want access to integrated treatments of the most important topics in their field.

  • Cognition and Culture

    A Cross-Cultural Approach to Cognitive Psychology
    • 1st Edition
    • Volume 103
    • J. Altarriba
    • English
    While the main source of knowledge of human cognition has come from studies of information processing in a single culture, primarily within the U.S. or within certain countries in Europe, much research has also been conducted in other parts of the world. Can the study of cognition across cultures lead us to interesting conclusions about human cognition in general? Surely any general theory of language processing, for example, must be able to explain phenomena observed across cultures and not just within a single one. This book is an attempt to look at this issue of universals in thinking and understanding by providing a compendium of cross cultural investigations in the four major areas of cognitive psychology: (1) memory and knowledge representation, (2) language processing, (3) perception, and (4) reasoning and problem solving. The differences found across cultures are also fascinating and extremely informative. A final chapter provides a summary of the major findings reported in each of these areas.The chapters included in this work were written for those interested in cross-cultural psychology and also those with an interest in cultural anthropology. The authors are well-known in the areas of cross-cultural psychology, cognitive psychology, linguistics, and anthropology. However, the reader need not be an expert in any one of these fields to understand the conclusions and implications of the work reported here.

  • Econometrics

    • 1st Edition
    • Volume 11
    • Bozzano G Luisa
    • English

  • Psychology of Learning and Motivation

    Advances in Research and Theory
    • 1st Edition
    • Volume 30
    • English
    With a long-standing tradition for excellence, this series is a collection of quality papers that are widely read by researchers in cognitive and experimental psychology. Each chapter thoughtfully integrates the writings of leading contributors, who present and discuss significant bodies of research relevant to their discipline.

  • Understanding Aphasia

    • 1st Edition
    • Harold Goodglass
    • English
    This is a comprehensive, interpretive account of aphasia written to appeal to a broad audience. It combines historical, anatomic, and psychological approaches toward understanding the nature of aphasia. Included is a discussion of the brain-language relationship, the symptoms and syndromes common to aphasia, and alternative approaches to classification.

  • Cognitive Issues in Motor Expertise

    • 1st Edition
    • Volume 102
    • J. Starkes + 1 more
    • English
    The intent of this book is to describe those perceptual and cognitive components which contribute to skilled motor performance in a wide variety of disciplines, including sports, microsurgery, video games, and speech. Also considered are issues in the measurement of motor skill, the development of motor skill across the life span, and the importance of individual differences in the development of motor skill. Many chapters contain studies employing the expertise approach used so successfully to study cognitive skills in psychology. Using this approach, expert performers are compared to novices on domain relevant laboratory tasks in order to determine whether specific cognitive or perceptual processes are related to performance differences.This volume will be of value to kinesiologists, sport psychologists, physical educators, and cognitive psychologists who are interested in a new perspective on the nature of motor skills. The majority of the chapters include reviews of the literature necessary to understand the case being made. Thus, the book may be understood by any reader with a basic course in psychology or motor behavior.

  • Signal Processing and its Applications

    • 1st Edition
    • Volume 10
    • N.K. Bose
    • English

  • Computational Statistics

    • 1st Edition
    • Volume 9
    • Rao
    • English

  • Memory in Everyday Life

    • 1st Edition
    • Volume 100
    • G.M. Davies + 1 more
    • English
    The last decade has seen a major growth in research on how memory is used in everyday life. This volume represents a reaction to traditional laboratory-bound studies of the first half of the century which sought to identify the fundamental principles of learning and memory through the use of materials and methods totally divorced from the real world. The new wave of memory research has had considerable success in charting how memory develops, the role it plays in educational and social skills and the impact of memory impairment on mental life. The current volume consists of authoritative reviews of this emerging area linked to comment and criticism from major researchers in the field.Contrasted, probably for the first time, are two major styles of research in applied memory research: The naturalistic approach, which has sought to study memory in everyday environments, using actual experiences from people's lives as the raw data from which to derive more general principles, and the applied cognitive approach, whereby theories and methods are developed using orthodox laboratory techniques which are then validated by applying them directly to real phenomena. This is one of the few books to bring together evidence across the very wide spectrum of humdrum activity that constitutes the everyday uses of memory.

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