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Books in Social sciences and humanities

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    • The Psychology of Risk Taking Behavior

      • 1st Edition
      • Volume 107
      • April 28, 1994
      • R.M. Trimpop
      • English
      • Hardback
        9 7 8 0 4 4 4 8 9 9 6 1 3
      • eBook
        9 7 8 0 0 8 0 8 6 7 6 1 8
      This book aims to help the reader to understand what motivates people to engage in risk taking behavior, such as participating in traffic, sports, financial investments, or courtship. The consequences of risk taking may be positive, or result in accidents and injuries, especially in traffic. The wealth of studies and theories (about 1000 references) is used to offer a cohesive, holistic view of risk motivation. The risk motivation theory is a dynamic state-trait model incorporating physiological, emotional and cognitive components of risk perception, processing and planning. If a deficit exists between desired and perceived risk, risk compensation behavior results. A feedback loop provides new information for the next perception-motivatio... process. Assumptions were tested and support was found with 120 subjects in a longitudinal study. The concepts and findings are discussed in relation to psychological theories and their meaning for our daily lives.

    • Banking and Finance

      • 1st Edition
      • October 31, 1994
      • James Lynch
      • English
      • eBook
        9 7 8 1 8 4 5 6 9 8 9 6 6
      Jim Lynch provides a fresh in-depth study of the moral pressures experienced by bankers and shows how to tackle them realistically. The reader is guided through the world of banking and finance and shown in practical terms how to balance the moral aspects of banking and its other dimensions. This book treats morality and ethical behaviour as factors which have to be managed effectively if financial services are to weather the storms which lie ahead.

    • The Data Analysis Handbook

      • 1st Edition
      • Volume 14
      • September 30, 1994
      • I.E. Frank + 1 more
      • English
      • Hardback
        9 7 8 0 4 4 4 8 1 6 5 9 7
      • Paperback
        9 7 8 0 4 4 4 5 4 8 2 0 7
      • eBook
        9 7 8 0 0 8 0 8 6 8 4 1 7
      Analyzing observed or measured data is an important step in applied sciences. The recent increase in computer capacity has resulted in a revolution both in data collection and data analysis. An increasing number of scientists, researchers and students are venturing into statistical data analysis; hence the need for more guidance in this field, which was previously dominated mainly by statisticians.This handbook fills the gap in the range of textbooks on data analysis. Written in a dictionary format, it will serve as a comprehensive reference book in a rapidly growing field. However, this book is more structured than an ordinary dictionary, where each entry is a separate, self-contained entity. The authors provide not only definitions and short descriptions, but also offer an overview of the different topics. Therefore, the handbook can also be used as a companion to textbooks for undergraduate or graduate courses.1700 entries are given in alphabetical order grouped into 20 topics and each topic is organized in a hierarchical fashion. Additional specific entries on a topic can be easily found by following the cross-references in a top-down manner. Several figures and tables are provided to enhance the comprehension of the topics and a list of acronyms helps to locate the full terminologies. The bibliography offers suggestions for further reading.

    • Geophysical Field Theory and Method, Part C

      • 1st Edition
      • Volume 49
      • February 11, 1994
      • Alex Kaufman
      • English
      • Paperback
        9 7 8 0 1 2 4 1 5 7 4 6 0
      • eBook
        9 7 8 0 0 8 0 9 5 9 9 4 8
      This book contains information about the theory of electromagnetic fields in conducting mediums. It describes the theoretical foundation of electromagnetic methods used in all areas of exploration geophysics, including a study of deep layers of Earth. This book will be useful for research and exploration geophysicists, electronic engineers, and graduate and university geophysics departments.

    • Neuropsychology

      • 1st Edition
      • November 7, 1994
      • Dahlia W. Zaidel
      • English
      • Hardback
        9 7 8 0 1 2 7 7 5 2 9 0 7
      • eBook
        9 7 8 0 0 8 0 9 2 6 6 8 1
      The field of neuropsychology has grown rapidly in recently years. New developments have been of interest across disciplines to cognitive, clinical, and experimental psychologists as well as neuroscientists. Neuropsychology presents a comprehensive overview of where the field stands now relative to all these disciplines. Representing the critical areas in human neuropsychology, this book begins with the history and development of the field and proceeds to discuss brain structure and function with regard to attention, perception, emotion, language, and movement.

    • Business Finance

      • 1st Edition
      • March 14, 1994
      • Paul Burns + 1 more
      • English
      • Paperback
        9 7 8 0 7 5 0 6 1 8 9 9 1
      • eBook
        9 7 8 0 0 8 0 9 3 8 2 1 9
      Using the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products' so original, Paul Burns and Peter Morris have now developed a humorous and easy-to-understand guide to the world of business finance. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business. Easy-to-understand guide to the financial world. Uses the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products'. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business.

    • The ACT Guide to Ethical Conflicts in Finance

      • 1st Edition
      • January 1, 1994
      • Andreas Prindl + 1 more
      • English
      • Paperback
        9 7 8 1 8 5 5 7 3 2 5 6 8
      • eBook
        9 7 8 1 8 5 5 7 3 9 7 4 1
      This book provides, for the first time, a broad analysis of the whole range of potential conflicts in finance, based on both academic research and the views of professionals on how these issues are faced in practice. It will be essential reading for students of finance and banking, as well as for finance professionals.

    • Animal Learning and Cognition

      • 1st Edition
      • September 27, 1994
      • N. J. Mackintosh
      • English
      • Hardback
        9 7 8 0 1 2 1 6 1 9 5 3 4
      • eBook
        9 7 8 0 0 8 0 5 7 1 6 9 0
      How do animals learn? By what means can animals be conditioned? This volume of the acclaimed Handbook of Perception and Cognition, Second Edition, reviews such basic models as Pavlovian conditioning as well as more modern models of animal memory and social cognition. Sure to represent a benchmark of a vast literature from diverse disciplines, this reference work is a useful addition to any library devoted to animal learning, conditioning behavior, and interaction.

    • Logistics of Production and Inventory

      • 1st Edition
      • Volume 4
      • May 27, 1993
      • English
      • Paperback
        9 7 8 1 4 9 3 3 0 2 6 4 2
      • Hardback
        9 7 8 0 4 4 4 8 7 4 7 2 6
      • eBook
        9 7 8 0 0 8 0 9 3 3 7 2 6
      The essays collected in this volume present a broad survey of the state of the art in logistics systems research as viewed by a distinguished group of scholars. The book shows that logistics remains an active, vibrant subject of inquiry. There are several reasons for this continued development. Firstly, logistic systems are extremely complex with many inherent technical problems and fundamentally new approaches to the subject are frequently arising. Secondly, the practical world of logistics has changed markedly over the past few decades, posing significant new challenges to researchers. This volume focuses mainly on the key developments in the last decade, which has witnessed an astonishing leap in our understanding of what logistics is all about.

    • Psychology of Learning and Motivation

      • 1st Edition
      • Volume 30
      • October 19, 1993
      • English
      • Paperback
        9 7 8 0 1 2 3 9 9 4 3 2 5
      • Hardback
        9 7 8 0 1 2 5 4 3 3 3 0 3
      • eBook
        9 7 8 0 0 8 0 8 6 3 8 1 8
      With a long-standing tradition for excellence, this series is a collection of quality papers that are widely read by researchers in cognitive and experimental psychology. Each chapter thoughtfully integrates the writings of leading contributors, who present and discuss significant bodies of research relevant to their discipline.

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