Books in Social sciences and humanities

Marketing Due Diligence

1st Edition
October 17, 2005
Malcolm McDonald + 2 more
English
eBook
9 7 8 0 0 8 0 4 5 9 4 2 4

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.

Cash Flow Forecasting

1st Edition
October 12, 2005
Andrew Fight
English
Paperback
9 7 8 0 7 5 0 6 6 1 3 6 2
eBook
9 7 8 0 0 8 0 4 9 2 5 3 7

Budgets are like road maps -- they provide a direction for a corporates financial management. Balance sheets and statements of revenues also provide insights into how well a company is following that direction. But cash flow and cash flow forecasts are what guide the day-to-day itinerary for an organization. Budgets and cash flow are dynamic -- adjustments and changes can and should occur. If you understand what you are looking at, you can use cash flow to create better budgets and thus more accurate cash flow forecasting.Cash Flow Forecasting outlines the techniques required to undertake a detailed analysis of the cash flow dynamics of the business from both a historical and forward looking perspective. Cash Flow Forecasting explains how to: * Determine appropriate cash flow figures from pro forma financial statements * Interpret detailed cash flow forecasts and understand the difference between profit and cash flow * Conserve or generate cash in the short term * Evaluate different methods of project evaluation * Recognize the limitations of accounting information in valuing companies

The Sarbanes-Oxley Act

1st Edition
October 12, 2005
Michael F. Holt
English
Paperback
9 7 8 0 7 5 0 6 6 8 2 3 1

The Sarbanes-Oxley Act is a mandatory requirement for all corporations listed in the US. Compliance is not an option. This book is written as a “working manual” for the senior management to grasp the Act and its implications. It provides a section by section overview of the Act and the appropriate action to take in each case. There is coverage of how UK companies listed in, or doing business with America also have to comply with the Sarbanes-Oxley Act. A description of the UK version of SOX is also included. The Appendix describes the (minor) variations for Canadian listed corporations based on Ontario Securities Commission and British Columbia Securities Commission rules.

Psychopathology and the Family

1st Edition
October 11, 2005
Jennifer Hudson + 1 more
English
Hardback
9 7 8 0 0 8 0 4 4 4 4 9 9
eBook
9 7 8 0 0 8 0 5 3 0 1 3 0

Understanding the factors that place an individual at greater risk of developing psychopathology has important implications for both treatment and prevention of psychological disorders. Of critical relevance in this regard is the exploration of the potential influence of the family. Parenting and the family environment are considered to significantly contribute to a child's early development and adjustment. It follows then that parental behavior may also be of importance in the development, maintenance and or the prevention of psychopathology. Over the past 50 years there has been a considerable amount of research as well as controversy surrounding the link between parenting and psychopathology. The purpose of this book is to provide researchers and clinicians with state-of-the art research findings, presented by experts in the field, on the role of the family in the development and maintenance of psychopathology. This edited book is divided into 3 sections. The first addresses broader issues of theory and methodology and the second provides separate chapters relating to the role of the family in the development and maintenance of specific psychopathologies. A final section discusses the involvement of the family in treatment and prevention.

Configuring Check Point NGX VPN-1/Firewall-1

1st Edition
October 11, 2005
Barry J Stiefel + 1 more
English
eBook
9 7 8 0 0 8 0 4 8 8 5 6 1

Check Point NGX VPN-1/Firewall-1 is the next major release of Check Point's flagship firewall software product, which has over 750,000 registered users. The most significant changes to this release are in the areas of Route Based VPN, Directional VPN, Link Selection & Tunnel Management, Multiple Entry Points, Route Injection Mechanism, Wire Mode, and SecurePlatform Pro. Many of the new features focus on how to configure and manage Dynamic Routing rules, which are essential to keeping an enterprise network both available *and* secure. Demand for this book will be strong because Check Point is requiring all of its 3rd party developers to certify their products for this release.

Handbook of Biosurveillance

1st Edition
October 7, 2005
Michael M. Wagner + 2 more
English
eBook
9 7 8 0 0 8 0 4 5 9 9 9 8

Provides a coherent and comprehensive account of the theory and practice of real-time human disease outbreak detection, explicitly recognizing the revolution in practices of infection control and public health surveillance.

Contemporary Security Management

2nd Edition
October 4, 2005
John Fay
English
eBook
9 7 8 0 0 8 0 4 7 6 8 2 7

Contemporary Security Management, Second Edition, is the most comprehensive and up-to-date security management book available. The book is designed to provide the hard facts on modern practices to efficiently and effectively run a security department. It covers such vital topics as leadership in management, employee relations, risk management and mitigation, terrorism, information security, access control, investigations, substance abuse, workplace violence, and emergency management. New topics covered include terrorism and the post 9/11 government mandate to perform standard vulnerability assessments for various industries. All the chapters have been updated and include the latest trends, technologies, and best practice procedures. Case studies throughout the text provide real-world examples and solutions to management issues. Samples of security plans and procedures, checklists, diagrams and illustrations aid in explaining a wide range of critical concepts. The book serves as an indispensable working tool for students in security management courses, security managers, and other security professionals at all levels of experience.

Accounting, the Social and the Political

1st Edition
September 30, 2005
Norman B. Macintosh + 1 more
English
eBook
9 7 8 0 0 8 0 5 4 5 0 4 2

This book contains 35 carefully selected and abridged versions of scholarly financial and managerial research articles by world-class researchers ranging across a wide spectrum of the social, political and philosophical sides of financial and managerial accounting information and practices to focus on accounting's wider role and impact on organizations and society at large.While each article was substantially culled in order to highlight its central findings and its unique approach, care was exercised to maintain the integrity of the authors' work. The result is a collection of readily accessible research including: classics and seminal articles, a selection of more contemporary articles, and recent articles that go beyond the conventional. Thus, the book pushes the boundaries beyond that of conventional accounting thought and research.This anthology will be of interest especially to graduate students since it provides a broad sampling of influential research studies presented in a highly accessible format. It should also be of vital interest to sophisticated practitioners who are concerned about the current state of the accounting world in the wake of the recent cascade of so-called "accounting scandals". The hope also is to help bridge the gap between the practitioners' and the scholarly researchers' Worlds.

The Human Bone Manual

1st Edition
September 29, 2005
Tim D. White + 1 more
English
Paperback
9 7 8 0 1 2 0 8 8 4 6 7 4
eBook
9 7 8 0 0 8 0 4 8 8 9 9 8

Building on the success of their previous book, White and Folkens' The Human Bone Manual is intended for use outside the laboratory and classroom, by professional forensic scientists, anthropologists and researchers. The compact volume includes all the key information needed for identification purposes, including hundreds of photographs designed to show a maximum amount of anatomical information.

Business Continuity and Disaster Recovery for InfoSec Managers

1st Edition
September 20, 2005
John Rittinghouse PhD CISM + 1 more
English
eBook
9 7 8 0 0 8 0 5 2 8 3 3 5

Every year, nearly one in five businesses suffers a major disruption to its data or voice networks or communications systems. Since 9/11 it has become increasingly important for companies to implement a plan for disaster recovery. This comprehensive book addresses the operational and day-to-day security management requirements of business stability and disaster recovery planning specifically tailored for the needs and requirements of an Information Security Officer. This book has been written by battle tested security consultants who have based all the material, processes and problem- solving on real-world planning and recovery events in enterprise environments world wide.John has over 25 years experience in the IT and security sector. He is an often sought management consultant for large enterprise and is currently a member of the Federal Communication Commission's Homeland Security Network Reliability and Interoperability Council Focus Group on Cybersecurity, working in the Voice over Internet Protocol workgroup. James has over 30 years experience in security operations and technology assessment as a corporate security executive and positions within the intelligence, DoD, and federal law enforcement communities. He has a Ph.D. in information systems specializing in information security and is a member of Upsilon Pi Epsilon (UPE), the International Honor Society for the Computing and Information Disciplines. He is currently an Independent Consultant.

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