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Elsevier

Books in Social sciences and humanities

  • Effective Communication

    Open Learning for Sales Professionals
    • 1st Edition
    • Sally Vince
    • English

  • Managing Tourism

    • 1st Edition
    • S. Medlik
    • English

  • Child Without Tomorrow

    Pergamon General Psychology Series
    • 1st Edition
    • Anthony M. Graziano
    • Arnold P. Goldstein + 1 more
    • English
    Child Without Tomorrow discusses the observations and treatments made with seriously emotionally disturbed children. The book relates the development of a specific group therapy program and shows that children can still be taught complex and socially adaptive behavior despite their situations. It is also demonstrated that non-professionals can be trained as operative child-behavior therapists and parents are the best candidate as therapists of their children. The text defines the term Autism and briefly explains its context. It was suggested that the most useful type of therapy is observed current behavior. Stimulus control, respondent conditioning, and contingency management are important tools of the therapy. A chapter of the book is devoted on control of aggressive and tantrum behavior. Such behaviors were defined and examples were given. To control these behaviors, a process called extinction was exercised. Such process weakens a response through its non-reinforced repetition. The book will provide useful information to psychologists, therapists, parents with autistic children, students and researcher in the field of psychology.

  • Comparative Regional Systems

    West and East Europe, North America, the Middle East, and Developing Countries
    • 1st Edition
    • Werner J. Feld + 1 more
    • English
    Comparative Regional Systems: West and East Europe, North America, the Middle East, and Developing Countries is a comparative study of regional systems, namely, West and East Europe, North America, the Middle East, and developing countries. This book examines the patterned and unpatterned forms of international activity through which states relate to the most important entities in world politics: their neighbors. The cooperative and conflictual behavior in international politics occurring within regional contexts is discussed, with emphasis on the sources and forms of this behavior as well as the issues that contribute to it and those that it creates. This monograph is comprised of 15 chapters and opens with an analysis of clusters of variables that form linked patterns within each international region, paying particular attention to the developmental issues that appear to be posed in the various regions of world politics. The following chapters focus on social-psychological factors in regional politics; regional patterns of economic cooperation; political change in regional systems; patterns of transregional relations; and interactions between regional organizations in various parts of the world and the global system that may affect either the operation of the latter or influence actions and functions of the former. The final chapter examines the problems and pitfalls of regional integration theories, along with their inability to "scientifically" predict the pathways of regional development. This text is designed to assist students, professionals, and the general public interested in international relations.

  • Protection Officer Training Manual

    • 5th Edition
    • Sam Stuart
    • English
    Protection Officer Training Manual, Fifth Edition is a guidebook that provides a comprehensive coverage of security practice. The book is comprised of 27 chapters that are organized into 10 units. The coverage of the text includes various security procedures, such as patrolling, traffic management, and crowd control. Security threats are also covered, including explosives, fire, and hazardous substances. The book also covers emergency or high-risk situation, such as V.I.P. protection, crisis intervention, and first aid administration. The text will be most useful to security trainee and instructors. Individuals involved in administrative and management position will also benefit from the book.

  • Handbook of Cosmetic Science

    An Introduction to Principles and Applications
    • 1st Edition
    • H. W. Hibbott
    • English
    Handbook of Cosmetic Science: An Introduction to Principles and Applications is a guidebook that aids in addressing several areas of concerns in cosmetic science. The book is comprised of 24 chapters that cover the wide spectrum of issues in cosmetics, from application of products up to the proper handling and packaging of cosmetic products. The text first discusses the importance of the body surfaces to which perfumes and cosmetics are applied such as the skin, hair, and teeth. Next the book deals with the chemistry of the raw materials that are processed in the cosmetics industry. The next chapters cover the formulation, production, and packaging of cosmetic products, along with product evaluation and measures to prevent damage to the goods. The text will be of great use to individuals involved in the research, development, production, and application of cosmetic products.

  • Managerial Communication

    • 1st Edition
    • T. M. Lillico
    • English
    Managerial Communication deals with communication problems in the organization and how they occur, as well as the importance of accurate communication to an individual manager's career. Focusing on the problems of business enterprise in the electronics industry, this book discusses personal factors affecting promotion, along with interpersonal and group communication. It also looks at approaches for improving organizational communication. This book is comprised of eight chapters and begins with an overview of communication concepts and limitations, including the concept of ""noise"" in the communication process; the growth of public interest in organizational communication; and some of the major problems affecting organizational communication. The next chapter examines the methods used to identify weak links in the communication process, especially highly structured questionnaires. A generalized profile of the electronics managers covered in this study is presented, including the factors affecting their career achievement as well as interpersonal and group communication. Some approaches to improve organizational communication are also described. This monograph is intended for people concerned with organizational communication and especially for those who are actively engaged in management or supervision.

  • How to Influence Others at Work

    Psychoverbal communication for managers
    • 1st Edition
    • Dick McCann
    • English
    How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

  • Depression and Suicide

    Aspects Medicaux, Psychologiques et Socio-Culturels
    • 1st Edition
    • J.P. Soubrier + 1 more
    • English

  • Wood Finishing

    Pergamon Series of Monographs on Furniture and Timber
    • 1st Edition
    • John W. Collier
    • Jack Kape
    • English
    Wood Finishing provides a comprehensive guide to wood finishing. The emphasis of the book is on tackling practical topics. The text first details the material components of wood finishing, such as strippers, revivers, stoppers, and varnishes. Next, the selection covers the various processes in wood finishing, which include waxing, filling, spraying, and flatting. The next chapter talks about supplementary topics, such as the chemistry of timber, hazards, workshop practices, and testing finishes. The title also tackles the various tools utilized in wood finishing, which include brushes, spray paints, coating machines, and tumbling barrels. The book will be of great use to anyone who wants to expand knowledge in woodworking.

  • Alarm Systems and Theft Prevention

    • 2nd Edition
    • Thad L. Weber
    • English
    Alarm Systems and Theft Prevention, Second Edition, recounts the sometimes sad, sometimes humorous, and nearly always unfortunate experiences of manufacturers, distributors, retailers, and individuals who have lost valuable merchandise, money, jewelry, or securities to criminal attacks. In most cases the losses occurred because there was a weak link: a vulnerability in the total security defense. The book presents in practical terms those weaknesses in physical security, alarm systems, or related security procedures that, when blended together, result in vulnerability. In addition to analyzing these cases and identifying the key elements of vulnerability, remedies for curing the weakness are also offered. Other sections of this book deal with the application, strengths, and limitations of security equipment. For the most part, equipment is presented from the practical viewpoint—what a security device or system will do (or not do) and how it should be applied and operated, rather than the detail of mechanical design, electrical circuitry, or laboratory theories. This book is written in layman's language and is intended to be read by people who supply, use, or need security services and equipment.

  • Europe's Free Trade Area Experiment

    EFTA and Economic Integration
    • 1st Edition
    • Hugh Corbet + 1 more
    • English

  • Role-Playing for Supervisors

    The Commonwealth and International Library: Supervisory Studies
    • 1st Edition
    • J. Maxwell Towers
    • E. L. J. Thorne
    • English
    Role-Playing for Supervisors explores how role-playing can help potential supervisors and supervisors already in post to get the feel of applying the principles of supervision in practice. Exercises designed to develop objective attitudes and reactions to a range of industrial problems and to grapple with these problems by assuming the roles of the real-life participants are included. This book is comprised of 11 chapters and begins by explaining the rationale for role-playing. The next chapter is an exercise that reflects the problems faced by a supervisor of a crane manufacturing company. The following chapters present exercises that deal with industrial misconduct, a lightning strike, productivity bargaining, and restrictive practices and how to remove them. Another exercise focuses on the growth and decay of a small shipyard and the management's attempts to achieve recovery through diversification. The remaining exercises address the subject of anti-management activity; whether an apprentice who participated in a sit-down demonstration outside the factory is a revolutionary, and how to deal with him accordingly; and racialism in industry. This monograph will be a valuable resource for supervisors and managers, employees, and company training officers.

  • Frontiers of Criminology

    Summary of the Proceedings of the British Congress on Crime, 5–9 September 1966, University College, London
    • 1st Edition
    • Hugh J. Klare + 1 more
    • English
    Frontiers of Criminology is a summary of the Proceedings of the British Congress on Crime held at the University College, London, on September 5-9, 1966. This book deals with the subjects presented during the proceedings and provides discussions on crime and delinquency, with attention to three keynote lectures. The first keynote lecture deals with theories and assumptions about crime. This discussion includes analytical theories, typologies or study of common traits of groups, social theories, white-collar crimes, and even applications of the games theory. The second keynote lecture focuses on research and research methods and the types of problems encountered. This keynote addresses the causes of juvenile delinquency, the state of forensic science, the police and the judicial system, sentencing, and the treatment of offenders. Dr. Michael Rutter's research on parents and children's delinquency is noted. The third keynote lecture evaluates individualization and treatment, and how society is now revising its use of institutional measures to restrict offenders and protect society. Institutional treatment includes therapeutic community undertakings and group counseling. This book also considers prevention of crime and treatment of offenders where it examines the relationship between the police and the public, the community and its ""rejected"" members, and the problems of individualization of treatment. This text is suitable for police administrators, criminologists, counselors, psychologists, lawyers, and sociologists.

  • Design for Tourism

    An ICSID Inter Design Report
    • 1st Edition
    • Michael M. Gorman + 2 more
    • English
    Design for Tourism: An ICSID Interdesign Report contains the proposals and recommendations of professional designers in the areas of holiday accommodation, transport, general equipment, and color and materials to develop tourist areas. The book describes ""pioneer new concepts in design"" in tourism and its implications for the social and physical environment in Ireland and other countries interested in tourism. For holiday accommodation designs, the book describes an almost generic type of hotel buildings and the two design proposals that focus 1) on new buildings or conversion of existing ones and 2) on the equipment and furnishings. In the area of transport design, the book addresses the traffic problems, forest development, rural built-up areas, the open country, and inside towns and villages. The book also discusses the general equipment that go along with tourism. This includes facilities for garbage collection and disposal, rest rooms, refreshment stands, and directional signs. The town of Ennis is used as a case study where the recommendations under the classification of general equipment can be used. For color and materials, the book examines the nature of the Irish landscape and presents the findings into diagrams and graphic terms. The text then describes the visual quality of the landscape, particularly those areas that are not readily recognized or identified as pleasing. The book is useful for city planners, tourist officials, tour operators, students of environmental planning and design, and administrators of local or rural places who wish to develop their tourism potential.

  • The Feasibility of Fertility Planning

    Micro Perspectives
    • 1st Edition
    • T. Scarlett Epstein + 1 more
    • English
    The Feasibility of Fertility Planning: Micro Perspectives is a collection of papers presented during a conference held at the Institute of Development Studies in December 1975. Part 1 gives an introduction to the paradigms and perspectives of population growth and rural poverty in Third World countries. This section discusses the need for a cross-cultural approach in coming up with recommendations that will vary in different social, economic, or political environments. Part 2 discusses culture and fertility, particularly the relationship between economic and demographic changes. A case study regarding the impact of the inter-relationships of economic, social, and political factors in the demographic processes in a Nigerian village is presented. Part 3 examines development and fertility including intra-rural migration. This section notes that the decline of the fertility rate in Sri Lanka is not related to the country's economic development, unlike in other countries such as Japan, Taiwan, and Singapore. Part 4 addresses planning and fertility to disaggregate the available macro-demographic data and analyze the rationale of the different fertility practices followed by various sections of the population. The paper emphasizes that the communities' social and self-interests should be taken into account, along with demographic factors, to improve their members' welfare. Sociologists, administrators and chiefs of social welfare organizations, heads of health services, local and government officials, and volunteer health organizations will find this book highly valuable.

  • Biology and Neurophysiology of the Conditioned Reflex and Its Role in Adaptive Behavior

    International Series of Monographs in Cerebrovisceral and Behavioral Physiology and Conditioned Reflexes, Volume 3
    • 1st Edition
    • Peter K. Anokhin
    • Samuel A. Corson
    • English
    Biology and Neurophysiology of the Conditioned Reflex and its Role in Adaptive Behavior explores the conditioned reflex, its historic development, and its functions and roles. The book also aims to bridge the gap between the integrative level of higher nervous activity and fine detailed neurophysiological investigations, giving light to the basis of the term “learning”. The book, as an introduction, covers the biological roots of the conditioned reflex and the nature of the unconditioned reflex, then moves on to the different bases, hypotheses, and theories of both the coupling of the conditioned reflex; the physiological architecture of the behavioral act; the mechanism of action and function of conditioned inhibition function; and certain correlations in the study of this phenomenon. The text is recommended for biologists, zoologists, psychologists, and neuroscientists from different backgrounds who wish to know more about how the conditioned reflex, and ultimately learning, came about.

  • Public Relations in Local Government

    • 1st Edition
    • Tom F. Richardson
    • English
    Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

  • 1992-Planning for Financial Services and the Insurance Sector

    • 1st Edition
    • Eurofi plc
    • English
    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services. The book covers topics such as the Single European Act and its effects; company laws, mergers and acquisition, and corporate taxes; and the liberalization of capital movement, capital flows, and the European money system. Also covered are topics such as banking and insurance services in the community; the internal market, its policies, and security; and the implications of a single European market for financial services. The text is recommended for economists as well as financial and political analysts who would like to know more about the European market and the policies that govern it.

  • The Trade Unions—What Are They?

    • 1st Edition
    • Tony Van Den Bergh
    • English
    The Trade Unions—What Are They? is a primer of the trade union movement in Britain and examines the intricacies of industrial negotiations concerning issues such as the Incomes and Prices policy and restrictive practices. This book looks at the history of British trade unions and presents the biographies of five great trade union leaders of the past. Four famous trade union cases are also discussed, along with some significant events and statistics. This monograph is comprised of 13 chapters and begins with a brief history of trade unions in Britain, followed by biographical sketches of five great union leaders: Tom Mann, John Burns, Ben Tillett, Will Thorne, and Ernest Bevin. The next section presents four famous trade-union cases: the Tolpuddle Martyrs, the Taff Vale case, the Osborne Verdict, and Rookes vs. Barnard. The remaining chapters focus on some important events and statistics relating to the British trade union movement from the 14th to the 20th centuries, including laws, prices and incomes, the enactment of the Ordinance and Statute of Labourers, and the passage of the Trades Disputes Act of 1965. This text will be a useful resource for trade union officers and members as well as industry and government officials.

  • Money—How to Save It, Spend It, and Make It

    A Practical Guide for the Non-Expert
    • 1st Edition
    • Bernard D. Coleman
    • R Brown + 2 more
    • English
    Money—How to Save It, Spend It, and Make It provides practical guidance about money in terms of investment, income, and profit. This book focuses on the three main topics, namely, on buying profitably, on saving money on taxation, and on making money by investment. Organized into three parts encompassing 36 chapters, this book begins with an overview of the method of getting the best value of money by understanding how to keep taxation at a minimum legitimately and how to invest at the best advantage. This text then discusses the concept of annuity mortgage, which is a mortgage loan on a property to be bought. Other chapters consider the various components of income tax. This book discusses as well the important distinction between income from working and investment income for tax purposes. The final chapter deals with investments in trust units, trust shares, or other equities. This book is a valuable resource for readers who are interested in saving and making money.

  • Law in the Study of Business

    The Commonwealth and International Library: Social Administration, Training, Economics and Production Division
    • 1st Edition
    • Derek Roebuck
    • R Brown + 2 more
    • English
    Law in the Study of Business deals with the relationship between the field of law and the study of business. The text specifically discusses the program's courses, the criticisms, and the different problems that have emerged. The book begins by enumerating the various courses or subjects that business studies include. It also talks about other programs that require the study of law. The syllabus is listed and a breakdown of the program's first three years is discussed. The book also lists critics of the program and discusses what the criticisms are. Opinions of other business professionals as well as the author's personal take on the matter are given in the same chapter. The last parts of the book talk about variations in teaching law, law teaching methods, and the author's conclusions regarding the business study program. The reference material provides excellent information for those who are interested in entering either law or business programs and for those who teach business.

  • Australian Official Publications

    Guides to Official Publications
    • 1st Edition
    • Howard Coxon
    • John E. Pemberton
    • English
    Australian Official Publications is a six-part book that begins with a separate chapter on the framework of Australian government. Part I then describes the main features of the commonwealth parliament. Part II details the commonwealth government departments and statutory authorities. Parts III and IV elucidate the distribution and availability of Australian official publications and the main forms of official publishing in each State of Australia. Part V discusses the internal territories of the Australian Capital Territory and the Northern Territory. The last part contains the bibliography of Australian official publications. This book will be helpful to general readers to understand the system of government which prevails and something of the working of its organs.

  • A One-Year Accounting Course

    Part 2
    • 1st Edition
    • Trevor Gambling
    • R Brown + 2 more
    • English

  • How to Find Out About Banking and Investment

    The Commonwealth and International Library: Libraries and Technical Information Division
    • 1st Edition
    • Norman Burgess
    • G. Chandler
    • English

  • Canadian Official Publications

    Guides to Official Publications
    • 1st Edition
    • Olga B. Bishop
    • John E. Pemberton
    • English
    Canadian Official Publications focuses on the various types of publications issued by the parliament, departments, and agencies of the federal government of Canada, including information contained in other documents. The publication first offers information on the structure of the Canadian parliamentary government. The discussions focus on the constitution; influence of the Crown in government functions; role of the Governor General; composition and functions of the Senate, House of Commons, and the Cabinet; and role of the prime minister. The text also elaborates on the classification and indexes of parliamentary or non-parliamentary documents, papers on parliamentary proceedings, and documents of the House of Commons and the Senate. The manuscript ponders on documents on parliamentary debates, bills, and acts. The book also takes a look at documents on commission of inquiry and task forces; delegated legislation and administrative tribunals; policy papers; and departmental commission and committee documents. The publication is a dependable reference for readers and researchers interested in the structure, functions, and roles of the different branches of the federal government of Canada.

  • Technical Aspects of Supervision

    The Commonwealth and International Library: Supervisory Studies
    • 1st Edition
    • A. Lawlor
    • English
    Supervisory Studies: Technical Aspects of Supervision focuses on the technical aspects of management and their relationship to the job of the foreman. The book first takes a look at the organization of factories, including production system, size and character of factories, types of production, production facilities, and methods in handling materials. The text then discusses production design and development. Topics include technological change, market research, design of products, legal protection, patents, registered designs, and trademarks. The monograph reviews the process of production planning and control. Position of production control in the organization; production control and the control of production; divisions of production control; materials movement; and product specification are given importance. The text also reviews the technique of work study, including factory waste, status and division of work study, rules of motion economy, wage payment systems, and work measurement. The text is an important resource material for readers interested in the technical aspects of management.

  • Society, Schools and Progress in India

    The Commonwealth and International Library: Education and Educational Research Division
    • 1st Edition
    • John Sargent
    • Edmund King
    • English
    Society, Schools and Progress in India presents the systematic use of education to achieve, prosperity, security, and social well-being. This book provides a concise account of the historical events and the social, religious, political, and other influences, which have combined to create India. Organized into 10 chapters, this book begins with an overview of the major events in the history of the sub-continent, which used to be called Hindustan or India, but which, since 1947, has been divided between Pakistan and India. This text then examines the education and social services during the 200 years preceding Independence that cover the period of the British Raj. Other chapters consider the fundamental principles or assumptions by which it has been suggested that educational progress in India should be guided. The final chapter deals with the historical events and the inherent elements in the complex society of India. This book is intended to be suitable for students of sociology, government and politics, as well as education.

  • Models in Planning

    An Introduction to the Use of Quantitative Models in Planning
    • 1st Edition
    • C. Lee
    • English
    Models in Planning: An Introduction to the Use of Quantitative Models in Planning focuses on some of the techniques utilized for the construction of urban and regional models, with emphasis on the understanding of model structure rather than on rigorous mathematical analysis. Organized into eight chapters, this book begins by explaining the role of models in the planning process. Subsequent chapters elucidate the principles for the design and use of models, and the mathematical preliminaries involved. The different models, namely, linear, gravity, and Lowry models, are also described including their optimization. This material will be very useful for students and practicing planners with a limited numerate background. It will allow readers to follow up the extensive literature dealing with the more complex operational versions of the discussed models.

  • A Prophet in Two Countries

    The Life of F.E. Simon
    • 1st Edition
    • Nancy Arms
    • G. M. D. Howat
    • English
    A Prophet in Two Countries: The Life of F.E. Simon is a biography of Franz Simon and his work in physical chemistry toward the development of nuclear energy. Born in a Jewish family in Berlin at the turn of the 20th century, at a time when Germany started repressing the Jews, Franz Simon becomes a doctor in physical chemistry and successfully conducts many scientific experiments. Germany restricts the Jews from obtaining some professions such as university professors, and though Simon successfully passes his “Habilitation” and is allowed to give lectures and collect fees, he is not given an established university appointment. He gets a professorship at the Technische Hochschule in Breslau, but does not stay there for long. Before the Nazis stepped-up their drive against Jewish emigration, Simon and his family leave for Oxford. In 1938, he becomes a British citizen. When World War II breaks, rumors spread that German refugees like Simon will face terrible punishment if Germany wins the war. This rumor only makes the German refugee-scientists more resolved in helping Britain produce the atomic bomb before Germany does. In 1940, he submits a report on Britain’s progress on nuclear energy. His method of gaseous diffusion is the most practicable and becomes the basis for many factories later on. His work on the diffusion project earns him the British C.B.E. award, which, for Simon, makes him a man, no longer without a nationality, but a proven British citizen. This biography will delight historians particularly those interested in the history of Jews in Germany and Britain. This book will also attract general readers who are interested in the lives of great scientists

  • Innovation and Employment

    • 1st Edition
    • David Foster
    • English
    Innovation and Employment is a comprehensive study of the various aspects and principles of the problem of unemployment in Great Britain. It aims to provide new approaches and newfangled proposals that delineate from traditional methods of solving the problem of unemployment. The formulation of a practical solution to the problem of unemployment is the main objective of the book. Prior to the presentation of the solution, correct facts and figures are gathered and the basic principles of employment are identified and explained. Finally, the author suggests the creation of a National Work Service to find a special job-fit between the self-starters and the unemployed, which hopefully can create a parallel economic arrangement of continuous economic growth. Economists, labor planners, demographers, politicians, and students of economics and sociology will find this book invaluable.

  • The School Teacher in England and the United States

    The Findings of Empirical Research
    • 1st Edition
    • R. K. Kelsall + 1 more
    • Edmund King
    • English
    The School Teacher in England and the United States: The Findings of Empirical Research investigates what makes school teachers distinct from other people in England and the United States. This book brings together for the first time the findings of a very large number of surveys on both sides of the Atlantic designed to throw light on a number of critical questions, such as the teachers' family backgrounds, their motives for becoming teachers, or the types of role-conflict affecting teachers in general, and women teachers (including married women) in particular. This monograph is comprised of 10 chapters and begins by comparing the British and American educational settings. The next chapter discusses the role that society is believed to expect teachers to fulfill, such as emancipation from the child's primary emotional attachment to his family, or the technical component of the skills which have to be transmitted to the pupils to enable them to fulfill their future adult roles. The empirical evidence on society's view of what role the teachers should play is then analyzed. A typology of incompatibilities inherent in teacher role is also presented. The remaining chapters focus on the teachers' expressed motivation in career choice; the stages at which people choose teaching; teacher effectiveness and career satisfaction; and the teachers' professional status. The final chapter considers some policy alternatives for addressing the training and supply of teachers. This text will be a useful resource for teachers, school administrators, and educational policymakers.

  • Cost-Effective Pension Planning

    Work in America Institute Studies in Productivity: Highlights of The Literature
    • 1st Edition
    • Robert L. Clark
    • English

  • Performance and Progress in Working Life

    The Commonwealth and International Library: Social Administration, Training, Economics and Production Division
    • 1st Edition
    • William Isbister
    • R Brown + 2 more
    • English

  • Managing Tourism

    • 1st Edition
    • S. Medlik
    • English
    Managing Tourism presents research studies that analyze the trends and information on the wide spectrum of tourism activities and industries. The book is comprised of 30 chapters that are organized into 10 parts. Part One discusses the future, impacts, and significance of tourism and Part Two deals with business growth and development. The text also tackles governments, markets, and industries, and then discusses product concepts. The air transport competition is also explained in the book. Subsequent parts cover tourist management and technologies. The last two parts tackle the Third World issues and the limits and threats to tourism. The book will be of great interest to readers concerned with the various aspects of tourism.

  • Efficient Sales Performance

    Open Learning for Sales Professionals
    • 1st Edition
    • Sally Vince
    • English
    Efficient Sales Performance: Dynamic Telephone Selling presents systems and procedure of selling telephones. The book is comprised of 11 chapters that cover the various concerns in retailing telephone products. The coverage of the text includes topics about customer relations, which includes measuring customer satisfaction, dealing with complaints, and reaching mutual understanding. The book also discusses market information, including its handling and recoding. Performance assessment is also covered along with the safety concerns. The text will be most useful to individuals involved in telephone products retail. Marketing and advertising practitioners will also benefit from the book.

  • Assessment Pack

    Open Learning for Sales Professionals
    • 1st Edition
    • Sally Vince
    • English

  • The Secrets of Successful Copywriting

    • 1st Edition
    • Patrick J. Quinn
    • English
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

  • Productivity Now

    Social Administration, Training, Economics and Production Division
    • 1st Edition
    • J. Butterworth
    • R Brown + 2 more
    • English

  • Changing Concepts of Crime and Its Treatment

    • 1st Edition
    • Hugh J. Klare
    • English
    Changing Concepts of Crime and Its Treatment is a collection of essays dealing with the modern treatment of crime and how to improve it. This collection attempts to define crime according to several experts such as Dr. Morris and Mr. de Berker. T he book examines the dimensions of the crime problem and how society perceives and tolerates it. The text describes the different types of crimes such as property crime, violent crime, sexual crime, and even motoring offenses. Another paper examines the particulars of race and crime and cites genetics, legal and social views of race, and the measurement of both reported and unreported crimes. A summary of the statistics of studies made on the different races and crime is also given. The book then presents developments made in forensic psychiatry and a model of institution for treating adolescent delinquency. One paper discusses the sociology of change in penal institutions, whereby the offender needs some process of individualization to be able to help himself. The book then gives tribute to John Howard, an eminent penal reformer. This book can prove valuable for police administrators, criminologists, counselors, psychologists, lawyers, and social workers.

  • Thinking About Retirement

    Problems and Progress in Development
    • 1st Edition
    • J. H. Wallis
    • J. H. Kahn
    • English
    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity, and priorities. The text first covers the considerations that need to be taken when entering retirement, and then proceeds to tackling the best way to utilize time. Next, the selection deals with concerns in living space and relationships. The text also talks about fitness and health along with financial issues in retiring. The last chapter details the various issues that can be encountered when retired. The book will be of great use to any professionals since the text deals with inevitable aspect of career a run.

  • Medical and Health Genomics

    • 1st Edition
    • Dhavendra Kumar + 1 more
    • English
    Medical and Health Genomics provides concise and evidence-based technical and practical information on the applied and translational aspects of genome sciences and the technologies related to non-clinical medicine and public health. Coverage is based on evolving paradigms of genomic medicine—in particular, the relation to public and population health genomics now being rapidly incorporated in health management and administration, with further implications for clinical population and disease management.

  • Human Aspects of Urban Form

    Towards a Man—Environment Approach to Urban Form and Design
    • 1st Edition
    • Amos Rapoport
    • English
    Human Aspects of Urban Form: Towards a Man—Environment Approach to Urban Form and Design discusses the man—environment interaction in urban setting. The book is comprised six chapters that provide a broad conceptual framework using a range of disciplines. The text first tackles urban design as the organization of space, time, meaning, and communication. The second chapter talks about environmental quality, while the third chapter deals with environmental cognition. Next, the book tackles the importance and nature of environmental perception. Chapter 5 discusses the city in terms of social, cultural, and territorial variables. Chapter 6 details the distinction between associational and perceptual worlds. The book will be of great interest to urban planners and government policymakers. Researchers and practitioners of sociological and behavioral science will also benefit from the book.

  • Education and National Development

    A Comparative Perspective
    • 1st Edition
    • Ingemar Faegerlind + 1 more
    • English
    Education and National Development: A Comparative Perspective discusses the correlation between education and national development. The book is comprised of nine chapters that cover several concerns regarding the subject matter, such as the theoretical underpinning, dimensions, policies, and practice. The first chapter discusses the origins of modern development thought, while the second chapter talks about how formal schooling can serve as an “agent of change”. Chapters 3, 4, and 5 cover the various dimension development, which are economic growth, employment, quality of life, and political system. Chapter 6 discusses strategies for educational reform, while Chapter 7 deals with the evaluation of development policy. The eighth chapter provides a comparative discourse about education and development under capitalism and socialism. Chapter 9 talks about education, the state, and development. The book will be of great interest to readers concerned about how education correlates with national development.

  • The Aesthetic Impulse

    • 1st Edition
    • Malcolm Ross
    • English
    The Aesthetic Impulse discusses art as a commitment to the development of intelligent feeling. This book discusses the central value of the arts in education as aesthetic, as the qualification of sensibility. This text describes the academics and the instrumentalists as challengers for what arts education is, and allow integration into mainstream education. The arts are different and such difference is their strength. This book also defines sensibility, aesthetics, and the exploration of the vernacular principle or popular art. This text explains what is whole and holy, what a good cultural education is, and labels the educational system under the present conditions as the enemy. The book proposes an Aesthetic Education Department or faculty assigned for coordinating an aesthetic curriculum. This text assesses aesthetic development in children in terms of pragmatic attention, disinterested attention, and tacit attention. This book also explains the development of art, drama, and music into the teen-age years, and also points out that aesthetic education involves development of sensual knowledge. This book is suitable for arts teachers, child educators, school counselors, and school administrators, as well as students in the arts.

  • Design & Analysis

    Proceedings of the Sixth International Conference Held in Beijing, People's Republic of China, 11–15 September 1988
    • 1st Edition
    • Liu Cengdian + 1 more
    • English
    Pressure Vessel Technology, Volume 3 reviews the practices and trends in pressure vessel technology. This book discusses the tremendous progress in the various fields of pressure vessel technology, including fabrication techniques, ferrous materials, and life expectancy to assure structural integrity. Organized into 11 chapters, this compilation of papers begins with an overview of the fabrication techniques in pressure vessel technology. This text then examines the requirements of the chemical industry for the prevention of catastrophic failure of pressure components. Other chapters consider the major development of pressure vessels for special purposes, high pressure vessels, materials for making pressure vessels, and pressure vessel codes. This book discusses as well the seismic design in the field of pressure vessels and pipings. The final chapter deals with buckling resistance under seismic motions for thin-walled cylindrical vessels, of which predominant mode of failure is shear buckling and bending under horizontal earthquake loadings. This book is a valuable resource for mechanical engineers, project managers, and scientists.

  • A Guide to Recent Criminal Legislation

    Pergamon Modern Legal Outlines
    • 1st Edition
    • C. F. Shoolbred
    • W. A. J. Farndale
    • English

  • Advertising

    Made Simple
    • 4th Edition
    • Frank Jefkins
    • English
    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

  • The Practice of Public Relations

    • 3rd Edition
    • Wilfred Howard
    • English
    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

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