Social sciences and humanities print books and ebooks | Elsevier

Economic History

1st Edition
May 21, 2014
Bernard J. Smales
English
Paperback
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eBook
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Economic History: Made Simple traces Great Britain's economic history starting from about 1760 onwards. It also assesses the impact of technological change on people's lives. The book is organized into four sections covering different periods. Section I deals with emergence of the first industrial nation from 1760-1830. Section II focuses on the 1830-1914 period, when Britain was undergoing the transition from being a primarily agricultural and commercial economy into the first modern industrial state in the world. Section III discusses the 1914-39 period, which saw the First World War, followed by a boom lasting until 1920 and afterwards a depression of considerable duration. Section IV discusses Britain's economic and social development since 1939, covering topics such as the impact of the Second World War, and the post-war social, economic, and industrial policies. This book should be useful to any students of economics who wish to explore the realities of economic life in historical perspective. It will also provide sound background reference for more elementary studies as well as being of value to readers seeking a greater understanding of the world in which they live.

Computer Security

2nd Edition
May 20, 2014
John M. Carroll
English
eBook
9 7 8 1 4 8 3 1 0 3 0 1 3

Computer Security, Second Edition aims to present different ideas and practices that promote the prevention of attacks on computer systems and data being compromised. The book is divided into five parts. Part I covers the important elements of computer security and case histories of computer-related crimes. Part II discusses the organizations and models for the protection of information. Part III talks about the physical security involved and access control involved in data protection. Part IV deals with the different measures employed to promote security in the communication between computers. Part V explains systems security, its access control, and integrity. The text is recommended for people involved in the promotion of computer security, especially programmers and IT practitioners, in institutions where computer-processed information is crucial and must be protected.

The Software Life Cycle

1st Edition
May 20, 2014
Darrel Ince + 1 more
English
Hardback
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Paperback
9 7 8 1 4 8 3 1 3 1 1 2 2
eBook
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The Software Life Cycle deals with the software lifecycle, that is, what exactly happens when software is developed. Topics covered include aspects of software engineering, structured techniques of software development, and software project management. The use of mathematics to design and develop computer systems is also discussed. This book is comprised of 20 chapters divided into four sections and begins with an overview of software engineering and software development, paying particular attention to the birth of software engineering and the introduction of formal methods of software development. The next section explores some aspects of software engineering that tend to get ignored in the literature, including functional programming, functional-programmi... languages, and relational databases. The reader is then introduced to structured methods of software development, along with software project management. The final chapter is devoted to software testing, which can be functional or nonfunctional. This monograph will be useful to software engineers and designers.

Economic Analysis in Historical Perspective

1st Edition
May 20, 2014
J. Creedy + 1 more
English
Paperback
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Hardback
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eBook
9 7 8 1 4 8 3 1 6 3 5 9 8

Economic Analysis in Historical Perspective offers a wide discussion on economics and its history. One of the book’s main principles is to place the several major areas of economic analysis in historical perspective. The book’s first topic is about monetary economics; it includes subtopics such as concepts of money, supply and demand of money, monetary control, and rate of interest. The next chapter highlights the economics of welfare, including its nature, modern issues, classical paradigm, and advancements. In Chapter 4, the main topics are public finance, taxes, and the government’s role in all of it. This chapter also elaborates on public expenditure, taxation, and income redistribution. In the last remaining chapters, the discussion circles around the topic’s relevant theories, metrics, and statistics. The text serves as a valuable reference to undergraduates or postgraduates of economics.

Electronic Warfare

1st Edition
June 28, 2014
Don E. Gordon
English
Paperback
9 7 8 1 4 8 3 2 0 8 8 2 4
eBook
9 7 8 1 4 8 3 2 2 2 2 5 7

Electronic Warfare: Element of Strategy and Multiplier of Combat Power describes how the application of electronic warfare allowed the Allies to multiply combat power during World War II in order to accomplish strategic objectives. This book is composed of eight chapters that also consider how the United States had best prepare a strategy to fight on the battlefield with electronic warfare. After briefly presenting the history of electric warfare equipment, this book goes on exploring the technologies of cryptology and microwave radar, and their significance in the battle. These topics are followed by a chapter focusing on the accomplishments of the German surface fleet. The succeeding chapters demonstrate the power of German army with their U-boats, and cruisers, Scheer, Lutzow, Hipper, and Prinz Eugen. The final chapter looks into the issues of preparedness, the cost of defense, the role of technology, political and economic appraisal, and the need to multiply combat power quickly and inexpensively.

Instruments of Communication

1st Edition
May 12, 2014
Patrick Meredith
English
Paperback
9 7 8 1 4 8 3 2 0 8 2 5 1
eBook
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Instruments of Communication: An Essay on Scientific Writing provides an introduction to the instruments of logic and language. This book focuses on what people use in their communications, such as the materials and forms by means of which people share their experiences, meanings, intentions, feelings, hopes, and understandings. Organized into five parts encompassing 20 chapters, this book begins with an overview of the different forms of inter-organic communication. This text then examines the particular case of rational communication wherein it results in a shared understanding. Other chapters consider a certain concept of brain-function that underlies the treatment of language. This book discusses as well the concept of communication, which is not simply a process of transmitting messages but a process of sharing experiences. The final chapter deals with the different ways of classifying social behavior and explores the associative basis of communication. This book is a valuable resource for scientists, physicists, physiologists, and psychologists.

Campus Strategies for Libraries and Electronic Information

1st Edition
June 28, 2014
Caroline Arms
English
Paperback
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eBook
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A look at how ten American colleges and Universities bridged the gap between computing, administrative, and library organisationsDetaile... case studies from ten American colleges and universities will prepare you to make better plans and decisions for an electronic library, integrated information management system, or unified information resource. You'll find models and guidelines covering reference services, latest philosophies and strategies, management and organization issues, delivery mechanisms, and more.

The Inner Game of Selling . . . Yourself

1st Edition
May 12, 2014
James Borg
English
Paperback
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eBook
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The Inner Game of Selling...Yourself: Mind-Bending Ways to Achieve Results in Business offers tips on the art of successful selling not only for professional salespeople but also for anyone in business who wants to effectively get their viewpoint or message accepted. It argues that salesmanship requires no special skills but just draws upon a few basic personal qualities by "putting yourself into selling". Comprised of 12 chapters, this book begins with an overview of salesmanship as an art, focusing on selling as essentially about appealing to human nature. The reader is then introduced to three important techniques of persuasion that enable anyone to strike a chord in the mind of the other(s) and so an idea is accepted: empathy, sincerity, and perspicacity. The importance of questioning and listening in getting inside the mind of someone, as well as holding the audience's attention, is also emphasized. Subsequent chapters explain the importance of a good memory for a person in business who wants to sell himself/herself; the use of the telephone to communicate with potential clients; types of clients; four stereotypical salespeople; the process of negotiation; and the power of words in selling. The final chapter describes the fortunes of a sales manager, first to show how not to do it and then to demonstrate the art of successful selling. This monograph is intended for those in business who wish to know how to sell themselves and how to be able to read people.

Communication 2000

1st Edition
May 20, 2014
J C Huebsch
English
Paperback
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eBook
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Communication 2000 covers the full range of the communication requirements of business and industry. The contents of the book are organized into seven parts; each part dedicates itself in covering a facet of human communication. The text first covers the fundamentals of communications, such as the essence of human and technical communication. The second part deals with communication models and aids, while the third part tackles the language structure and communication barriers. Next, the book discusses oral and written communication. Part 6 covers topics about research, while Part 7 deals with the general issues in communication, such as troublesome words, communication bugs, and abbreviations. The book will be of great use to individuals who want to expand their understanding about the nature of human communication.

Learning, Speech and Thought in the Mentally Retarded

1st Edition
May 19, 2014
A. D. B. Clarke + 1 more
English
Paperback
9 7 8 1 4 8 3 1 3 1 8 0 1
eBook
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Learning, Speech and Thought in the Mentally Retarded contains the proceedings of Symposia 4 and 5 held at the Middlesex Hospital Medical School in London on October 31, 1969 and March 20, 1970, respectively, under the auspices of the Institute for Research into Mental Retardation. This monograph presents topical problems in mental retardation, with emphasis on learning processes, speech, and thought. The application of operant learning techniques to the development of language in the retarded is highlighted. This book is comprised of four chapters and begins by outlining directions in research on learning deficits, followed by a discussion on teaching processes in the care of severely retarded children. The next chapter deals with speech and thought in the mentally retarded, with particular reference to two basic problems: the relative priority of language or thought and the selection processes underlying language. The final chapter explores language delay and language deviation in mentally retarded children. Throughout the book, the focus is on language: its nature, its development in the constitutionally normal and handicapped, some theoretical controversies among experts in this field, and the development of appropriate techniques for teaching language to the mentally retarded. This monograph will be useful to psychologists and clinicians working in the field of mental retardation.

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