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The main theme of the book is the globalisation of China’s markets and Chinese business management in the context of ongoing reform at home and the country’s growing global ec… Read more
LIMITED OFFER
Immediately download your ebook while waiting for your print delivery. No promo code needed.
The main theme of the book is the globalisation of China’s markets and Chinese business management in the context of ongoing reform at home and the country’s growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China’s growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes.
University teachers concerned with Asian economies and business management, MBA Students and Business Management studies undergraduates and Traders and Investors targeting the Chinese and other Asian markets
Part 1: The Evolution of Chinese Management
Part 2: China’s Growing Services Sector
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