Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

Books Journals

Managing Your Brand

1st Edition
June 1, 2015
Julie Still
English
eBook
9 7 8 1 7 8 0 6 3 4 5 0 0

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction. Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms of service.

Marketing the 21st Century Library

1st Edition
May 11, 2015
Debra Lucas-Alfieri
English
Paperback
9 7 8 1 8 4 3 3 4 7 7 3 6
eBook
9 7 8 1 7 8 0 6 3 4 5 4 8

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

Emergency Preparedness for Business Professionals

1st Edition
April 11, 2015
Bradley A. Wayland
English
Paperback
9 7 8 0 1 2 8 0 2 3 8 4 6
eBook
9 7 8 0 1 2 8 0 2 6 0 4 5

Emergency Response for Business Professionals provides business managers who do not have in-house security expertise as well as the security professionals who advise them with an overview on how to prepare and react to potential unexpected incidents that can occur to their organization. The book begins with an overview of the primary principles of business emergency planning, then delves into the considerations that an organization should take when developing their emergency plan. This includes the mitigation strategies for preventing the incident from occurring in the first place. It then shows how to identify and assess the risks the organization may realistically face, choose the commensurate security measures, and create the proper emergency response policies and procedures. The book explores how to respond in the event of an actual emergency, and how to recover business operations to full functionality after an incident occurs. Emergency Response for Business Professionals looks closely at the most common emergencies that pose concerns for many organizations, such as active shooters, unauthorized visitors, workplace violence, embezzlement, fraud, theft, natural and man-made disasters, major equipment malfunctions, sabotage, labor disputes, and loss of key personnel, among others, along with the appropriate and accepted responses used to respond to each type of incident. It covers methods for training employees in emergency response, and concludes with how to plan, prepare, and conduct emergency response exercises within the organization.

A Primer for Financial Engineering

1st Edition
March 25, 2015
Ali N. Akansu + 1 more
English
Paperback
9 7 8 0 1 2 8 0 1 5 6 1 2
eBook
9 7 8 0 1 2 8 0 1 7 5 0 0

This book bridges the fields of finance, mathematical finance and engineering, and is suitable for engineers and computer scientists who are looking to apply engineering principles to financial markets. The book builds from the fundamentals, with the help of simple examples, clearly explaining the concepts to the level needed by an engineer, while showing their practical significance. Topics covered include an in depth examination of market microstructure and trading, a detailed explanation of High Frequency Trading and the 2010 Flash Crash, risk analysis and management, popular trading strategies and their characteristics, and High Performance DSP and Financial Computing. The book has many examples to explain financial concepts, and the presentation is enhanced with the visual representation of relevant market data. It provides relevant MATLAB codes for readers to further their study. Please visit the companion website on http://booksite.elsevier.com/9780128015612/

Business Espionage

1st Edition
March 18, 2015
Bruce Wimmer CPP
English
Paperback
9 7 8 0 1 2 4 2 0 0 5 4 8
eBook
9 7 8 0 1 2 4 2 0 0 5 9 3

Business Espionage: Risk, Threats, and Countermeasures provides the best practices needed to protect a company's most sensitive information. It takes a proactive approach, explaining the measures and countermeasures that can be enacted to identify both threats and weaknesses. The text fully explains the threat landscape, showing not only how spies operate, but how they can be detected. Drawn from the author’s 40 years of experience, this vital resource will give readers a true understanding of the threat of business spying and what businesses can do to protect themselves. It is ideal for use as a tool to educate staff on the seriousness of the threat of business espionage.

The Glass Ceiling in Chinese and Indian Boardrooms

1st Edition
March 10, 2015
Alice de Jonge
English
eBook
9 7 8 1 7 8 0 6 3 3 4 3 5

This book is about women directors in China and India. The aim of the book is to understand more clearly where women are present on corporate boards, and the reasons for their continued absence from most listed company boards. The Glass Ceiling in Chinese and Indian Boardrooms is written at a time of increasing awareness, particularly in Europe, of the benefits of gender equity at the boardroom table, and of the costs of women’s continued exclusion from corporate decision-making. Norway’s gender equity legislation has now been instrumental in ensuring that women occupy over 40% of all company board seats in that country. France, Italy and Spain are amongst those countries now following the same path towards equity. But Asia in general, and the world’s two largest nations in particular, still lag well behind. In China while women enjoy greater social and economic equality than many of their sisters in other parts of Asia, the male-dominated nature of the Party-state apparatus makes it unlikely that legislative change will be achieved any time soon. In India, while the country’s 2013 Corporations Law now requires all major listed firms to have at least one woman director, the real challenges for women are social and economic, where much work remains to be done.

Doing Business in India

1st Edition
February 26, 2015
Chandrashekhar Lakshman
English
Hardback
9 7 8 1 8 4 3 3 4 7 7 4 3
eBook
9 7 8 1 7 8 0 6 3 4 5 5 5

A comprehensive look at understanding India with a strategic framework that can be readily used for doing business in this market is needed. Doing Business in India discusses the cultural and consumer profile of the people of India and how these fit into the macroeconomic context. The analytical framework provided and illustrated with real case examples spans domains such as the institutional context of the country (full of voids and amazing peculiarities) and the interesting federalist political framework in a country with many states. Based on this foundation, the book introduces the business strategies appropriate for both rural and urban markets in India. The following chapters cover the successful implementation of these strategies in India. The remaining chapters focus on successful cross-cultural management of Indian managers and employees, the appropriate types of leadership required for managing the Indian workforce, the types of managerial control systems likely to be successful in this country, and the HRM practices that can help companies to win in this market.

Ethical and Social Marketing in Asia

1st Edition
February 16, 2015
Bang Nguyen + 1 more
English
Hardback
9 7 8 0 0 8 1 0 0 0 9 7 7
eBook
9 7 8 0 0 8 1 0 0 1 0 4 2

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.

Business Continuity from Preparedness to Recovery

1st Edition
December 22, 2014
Eugene Tucker
English
Paperback
9 7 8 0 1 2 4 2 0 0 6 3 0
eBook
9 7 8 0 1 2 4 2 0 0 9 0 6

Business Continuity from Preparedness to Recovery: A Standards-Based Approach details the process for building organizational resiliency and managing Emergency and Business Continuity programs. With over 30 years of experience developing plans that have been tested by fire, floods, and earthquakes, Tucker shows readers how to avoid common traps and ensure a successful program, utilizing, detailed Business Impact Analysis (BIA) questions, continuity strategies and planning considerations for specific business functions. One of the few publications to describe the entire process of business continuity planning from emergency plan to recovery, Business Continuity from Preparedness to Recovery addresses the impact of the new ASIS, NFPA, and ISO standards. Introducing the important elements of business functions and showing how their operations are maintained throughout a crisis situation, it thoroughly describes the process of developing a mitigation, prevention, response, and continuity Management System according to the standards. Business Continuity from Preparedness to Recovery fully integrates Information Technology with other aspects of recovery and explores risk identification and assessment, project management, system analysis, and the functional reliance of most businesses and organizations in a business continuity and emergency management context.

International Handbook of Accounting Education and Certification

1st Edition
December 10, 1992
Kwabena Anyane-Ntow
English
eBook
9 7 8 1 4 8 3 2 9 5 2 9 9

This is the first work of its kind. Original contributions from leading academicians, practitioners and accounting associations from around the world make this handbook a unique source of information on international accounting education and certification processes. A uniform format in most of the chapters allows for easy comparison between countries. This volume documents the development of accounting education and practice at country and global levels; studies the sensitivity of accounting education and practices to the unique socio-economic needs of its environment; and allows comparative studies at a time when attempts have begun to harmonize accounting education internationally. Most importantly, it shows how educational programmes around the world are preparing future accounting professionals to deal with the rapid technological and environmental changes of the 21st century.

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