Books in Administration and marketing

Proactive Marketing for the New and Experienced Library Director

1st Edition
August 25, 2014
Melissa U.D. Goldsmith + 1 more
English
Paperback
9 7 8 1 8 4 3 3 4 7 8 7 3
eBook
9 7 8 1 7 8 0 6 3 4 6 8 5

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.

Libraries and Public Perception

1st Edition
August 18, 2014
Anna Galluzzi
English
Paperback
9 7 8 1 8 4 3 3 4 7 4 4 6
eBook
9 7 8 1 7 8 0 6 3 4 2 5 8

What is the future of libraries? This question is frequently posed, with widespread research into the social and economic impact of libraries. Newspapers play an important role in forming public perceptions, but how do newspapers present libraries, their past, present and future? Nobody has yet taken the press to task on the quantity and quality of articles on libraries, however Libraries and Public Perception does just this, through comparative textual analysis of newspapers in Europe. After a comprehensive and useful introductory chapter, the book consists of the following five chapters: Wondering about the future of libraries; Measuring the value of libraries; Libraries in the newspapers; Contemporary challenges and public perception; Which library model from the newspapers: a synthesis.

Price Expectations in Rising Inflation

1st Edition
Volume 152
June 28, 2014
I. Visco
English
eBook
9 7 8 1 4 8 3 2 9 5 8 3 1

It is claimed in this book that expectations should not necessarily be treated as unobservable variables and that there is much to be learned from survey data. A unique data set is examined, the output of surveys conducted twice a year since 1952, among informed Italian businessmen and economic experts. The predictive accuracy, rationality and determinants of inflation expectations are investigated, following an extensive analysis of measurement issues.The estimate of inflation expectations are evaluated for both wholesale and consumer price changes, comparing them with those held by respondents to other surveys for different countries and with the forecasts generated by alternative predictors of the inflation process. The expectations considered in the study are shown to be remarkably accurate, anticipating all major price changes, even if during the years of high and rising inflation which have followed the first oil crisis they appear to underestimate on a number of occasions the inflation rates actually experienced, as the alternative predictors also do.An accurate testing of the rational expectations hypothesis is conducted, rejecting it over the entire sample period but not for the period of mild, but variable inflation which preceded the first oil crises.It is shown that a mixed adaptive-regressive model, with both error-learning and return-to-normality components adapts very well to the data considered in this study and that inflation expectations are also influenced by an uncertainty component which affects the adaptive coefficient. Furthermore, regression towards normality is slowed down when industrial capacity is utilized above normal, and vice-versa. Many other issues such as the dispersion of individual answers, the problems of aggregation and measurement error are also considered and an extensive bibliography of other works where use is made of direct information on expectations, is included.

Cases in Marketing Financial Services

1st Edition
May 15, 2014
Christine Ennew + 2 more
English
eBook
9 7 8 1 4 8 3 1 0 5 7 7 2

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Strategic Networks

1st Edition
May 12, 2014
J. C. Jarillo
English
eBook
9 7 8 1 4 8 3 1 9 3 8 6 1

Strategic Networks: Creating the Borderless Organization focuses on the principles, methodologies, and approaches involved in the creation of borderless organizations. The book first underscores competition and cooperation and the ways to organize a business system. Discussions focus on organization as a way to meet strategic demands, vertical integration and subcontracting, intrinsic profitability of different activities, disadvantages of vertical integration, and guidelines for decision-making on vertical integration. The monograph then examines over-subcontracting, strategic network, and essence of a strategic network. Topics include generating trust, how to reduce transaction costs, competition and cooperation, subcontracting in the automobile industry, advantages of shops, manufacturing and selling activities, and network organization. The publication explores international considerations, including cost of the activities and costs of coordination in international business, vertical integration and subcontracting across borders, and coordinating efficiently across borders. The book is a valuable source of information for researchers interested in the establishment of borderless organizations.

Demystifying the Institutional Repository for Success

1st Edition
August 31, 2013
Marianne Buehler
English
eBook
9 7 8 1 7 8 0 6 3 3 2 1 3

Institutional repositories remain key to data storage on campus, fulfilling the academic needs of various stakeholders. Demystifying the Institutional Repository for Success is a practical guide to creating and sustaining an institutional repository through marketing, partnering, and understanding the academic needs of all stakeholders on campus. This title is divided into seven chapters, covering: traditional scholarly communication and open access publishing; the academic shift towards open access; what the successful institutional repository looks like; institutional repository collaborations and building campus relationships; building internal and external campus institutional repository relationships; the impact and value proposition of institutional repositories; and looking ahead to open access opportunities.

Knowledge Management for Sales and Marketing

1st Edition
May 3, 2011
Tom Young + 1 more
English
Paperback
9 7 8 1 8 4 3 3 4 6 0 4 3
eBook
9 7 8 1 7 8 0 6 3 2 6 4 3

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.

The Chinese Consumer Market

1st Edition
April 29, 2009
Lei Tang
English
eBook
9 7 8 1 7 8 0 6 3 2 2 0 9

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

Cruise to Success

1st Edition
January 30, 2009
Loreen Phillips
English
eBook
9 7 8 1 7 8 0 6 3 0 0 2 1

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

A Short-Cut to Marketing the Library

1st Edition
June 30, 2008
Zuzana Helinsky
English
eBook
9 7 8 1 7 8 0 6 3 1 3 2 5

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

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