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Elsevier

Books in Administration and marketing

Explore an extensive selection of titles covering organizational management, leadership, strategic planning, and marketing innovations. This portfolio offers in-depth analysis, case studies, and cutting-edge research that aid managers, marketers, and students in driving organizational success. Focused on digital marketing, consumer behavior, and branding, the content addresses evolving business environments and competitive strategies. Whether developing customer engagement or optimizing operations, these resources deliver actionable insights for effective management and marketing excellence.

  • Profile of the International Membrane Industry - Market Prospects to 2008

    • 3rd Edition
    • K Sutherland
    • English
    The definitive guide to the international membrane industry. Will help you to keep track of the major issues affecting the fast growing membrane market Will enable you to identify new business opportunities Includes Market forecasts, commentary and analysis supported by primary research Completely revised and updated, the 3rd edition of Profile of the International Membrane Industry - Market Prospects to 2008 reviews the markets, technological trends and major manufacturers of industrial membranes. We have drawn on the expertise from our existing portfolio, Membrane Technology newsletter and Filtration & Separation magazine to bring you vital information, analyses and forecasts that cannot be found anywhere else.The report covers all industrial applications involving both liquid and gas separation, including: Microfiltration Ultrafiltration Reverse osmosis and nanofiltration All other membrane separations The study deals with all kinds of separating media that are now accepted as membranes, whether they are polymeric, ceramic, metallic or liquid. In broad terms the study covers microfiltration, ultrafiltration, reverse osmosis and nanofiltration and all other membrane separations. Profile of the International Membrane Industry covers the structure of the industry, highlighting developments, identifying future trends, and looking at recent mergers and acquisitions in the sector. Market estimates and forecasts to 2008, by region and membrane type, are presented along with an analysis of the main end-user markets for industrial membranes, and a technology overview. Forty leading international membrane manufacturers are profiled. A directory of membrane manufacturing companies is also included.

  • Elsevier's Dictionary of Advertising

    In English, German, French and Russian
    • 1st Edition
    • S.G. Manoilova + 1 more
    • English
    The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

  • New Marketing

    • 1st Edition
    • Malcolm McDonald + 1 more
    • English
    The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice.The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: · How marketing must integrate the interactive environment from the outset· How the choice of channels changes the offer as well as the customer contact · How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace.

  • Marketing Plans

    How to prepare them, how to use them
    • 5th Edition
    • Malcolm McDonald
    • English
    Marketing Plans, Fifth Edition, is a practical, step-by-step guide to marketing planning. This international, bestselling textbook from one of the world's leading marketing experts has been thoroughly revised and carefully updated with the latest developments in e-marketing, CRM, and new planning practices. Designed as a total, student-friendly resource it features: key concepts, crucial terms, examples, headlines, marketing insights, case studies, and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text.

  • Marketing Plans That Work

    • 2nd Edition
    • Malcolm McDonald + 1 more
    • English
    Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. This new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. It also adds technology to its focus in response to today's need to enhance sustainable competitive advantage. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from this book.

  • Key Customers

    How to Manage Them Profitably
    • 1st Edition
    • Malcolm McDonald + 2 more
    • English
    Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations.In particular 'Key Customers' looks at:* why has key account management become so critical to commercial success?* what are the key challenges and how do successful companies respond?* why is it vital to understand the role of key account management in strategic planning?* do you know what strategy your customer has for your company?By addressing these key questions McDonald, Rogers and Woodburn draw out the business issues that really matter - from developing a customer classification system that really works, analysing the needs of key accounts, developing the skills of key account managers to how systems for implementing key account plans can be developed. Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. The 'real world' approach is based on best practice from leading companies globally and the latest research from the renowned Cranfield School of Management.'Key Customers' comes from authors with an international reputation in this field and is an essential guide to customer management for marketing and sales executives, and all senior management with strategic responsibility. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student.

  • Marketing Plan in Colour

    • 1st Edition
    • Malcolm McDonald + 1 more
    • English
    Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process.After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges.This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness (or, in planning terms, the difference between tactics and strategy) is becoming more and more important.Today, successful chief executives and management teams are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly and profitably different over time. It is not difficult to spot those organizations that have not adopted this strategic planning orientation. They reorganize with regular monotony, and more and more such firms are being taken over by more enterprising ones that have learned to drive using the strategic planning approach. Such marketing planning will never be easy. Indeed, it grows more difficult by the day. Thousands of readers of the black and white version of this title (in print since 1987) testify to the easy-to-use approach illustrated by a leading cartoonist.

  • Marketing Portfolio Planner (Office 2000 version)

    (serial number only) http://www.bh.com/marketing
    • 1st Edition
    • The Marketing Process Company
    • English
    Marketing Portfolio Planner is a software-based portfolio analysis framework for DIY application and is a companion to the 4th edition of McDonald's marketing best-seller 'Marketing Plans: how to prepare them, how to use them'.http://www.bh.... framework:* Is a powerful decision support tool for marketing and sales management* Positions each product/service market so the user can quickly analyze the key segments and prioritise sales and marketing effort* Prompts and defines key data requirements* Displays information graphically to aid understanding and communication* Supported by an extensive help system including example Portfolio PlanMarketing Portfolio Planner is available for either the Microsoft Office 97 or Office 2000 editions and requires only Microsoft Access runtime

  • Marketing Plans

    How to prepare them, how to use them
    • 4th Edition
    • Malcolm McDonald
    • English
    At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks.

  • The Formula for Selling Alarm Systems

    • 1st Edition
    • Lou Sepulveda
    • English
    Learn the theory behind the formula for sales success! The Formula for Selling Alarm systems provides answers to some of the mysteries of selling in the alarm industry. The reader will learn proven methods of selling more effectively with a step-by-step method of selling closing. The author urges readers to apply the principles and steps in the book for a minimum of twenty-one days, the amount of time it takes to form a habit. Learn how to make your prospects think like you do - the key to selling. You will discover the way to avoid common pitfalls and 'stinking thinking', in addition to answering objections and concerns confidently and professionally. The Formula for Selling Alarm Systems addresses all of these areas and is written by someone with more than 28 years of sales experience. This unique book is must-have for every alarm dealer.

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