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Books in Arts and humanities

Elsevier's Arts and Humanities titles encompass a rich spectrum of scholarship that explores human culture, history, philosophy, and creative expression. These works offer deep insights into language, literature, visual arts, and critical theory, supporting the academic community in understanding diverse perspectives and cultural legacies. Designed for scholars, educators, and students, this collection bridges classic studies with contemporary issues, fostering a deeper appreciation and knowledge of the human experience.

BooksJournals

    • Advertising

      • 4th Edition
      • June 3, 2016
      • Frank Jefkins
      • English
      • Paperback
        9 7 8 0 4 3 4 9 8 5 5 4 8
      • eBook
        9 7 8 1 4 8 3 1 8 3 1 8 3
      Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

    • A Mathematical Model for Handling in a Warehouse

      • 1st Edition
      • February 26, 2016
      • E. Kay
      • R Brown + 2 more
      • English
      • Paperback
        9 7 8 0 0 8 1 0 3 7 9 2 8
      • eBook
        9 7 8 1 4 8 3 1 3 9 5 8 6
      A Mathematical Model for Handling in a Warehouse presents the formulation of a mathematical model for goods handling in a warehouse. This 11-chapter text specifically serves as a guide in decision-making in terms of the capacity, shape, and layout of a warehouse for a variety of available handling equipment under minimized total cost. The first seven chapters cover the overview, purpose, and applicability of the model; the role of stock distributions in movement within the warehouse; the problem of order picking; and the effect of time dependent storage policies on the model. The following chapters outline a formula for building cost and its link to handling effort, followed by a discussion on the use of the model when considering warehouse automation. These chapters also examine the mathematical aspects of the model. The concluding chapter provides some numerical examples to illustrate the use and applicability of the model in a specific warehouse handling condition. Mathematician and researchers in the related subjects of goods handling in a warehouse will find this work invaluable.

    • Toward a Consensus on Military Service

      • 1st Edition
      • June 6, 2016
      • Andrew J. Goodpaster + 2 more
      • English
      • Paperback
        9 7 8 0 0 8 0 2 9 3 9 8 1
      • eBook
        9 7 8 1 4 8 3 1 3 8 2 4 4
      Toward a Consensus on Military Service: Report of the Atlantic Council's Working Group on Military Service compiles the work of several authors who are all members of Working Group on Military service. Each chapter tackles relevant issues regarding the U.S. peacetime military volunteer force, such as its previous experiences and future prospects. The opening chapter covers the setting, which in turn provides a geopolitical overview of the issues faced by the U.S. military. The next chapter discusses the history of American military recruitment system, from colonial times up to the last draft era. Chapter 3 tackles the present and future of the U.S. security requirements, while the next chapter discusses the concept of an all-volunteer force as well as its implications. The fifth chapter provides an analysis of the experience and prospects of military reserves in the all-volunteer era. Chapter 6 discusses the possible repercussions of an all-volunteer forces as well as the possible remedy of such predicament. Chapter 7 explains several recruitment options for both active and reserve forces, while the Chapter 8 discusses the use of a compulsory military service when an all-volunteer system is proven inadequate. The ninth chapter examines the relationship between how the U.S. military builds up its military manpower and how it affects U.S. society both morally and ethically. The last chapter provides recommendation based on the information inferred from the previous chapter.

    • The Practice of Public Relations

      • 3rd Edition
      • June 3, 2016
      • Wilfred Howard
      • English
      • Paperback
        9 7 8 0 4 3 4 9 0 7 8 7 8
      • eBook
        9 7 8 1 4 8 3 1 8 3 1 0 7
      The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

    • The Plays of Grillparzer

      • 1st Edition
      • June 6, 2016
      • George A. Wells
      • C. V. Russell + 1 more
      • English
      • Paperback
        9 7 8 0 0 8 0 1 2 9 4 9 5
      • eBook
        9 7 8 1 4 8 3 1 4 0 2 9 2
      The Plays of Grillparzer presents a compilation of the works of Franz Grillparzer, a famous Austrian dramatist, with emphasis on the significant features of his dramatic technique. This book presents some generalizations about what characterizes his tragedies and makes them effective. Comprised of five chapters, this book starts with an overview of Grillparzer's two plays for the popular stage, namely, Die Ahnfrau (1897) and Der Traum ein Leben (1834). This text then reviews the characteristics of Grillparzer's Greek tragedies wherein he prefers direct action to narrative. Other chapters examine the classic spirit of his second poetic drama, Sappho, which is characterized as halfway between a tragedy of fate and a tragedy of character. The final chapter examines the characterization in Grillparzer's third play, Libussa, wherein he uses an unusual extent to explain a situation, or the speaker's plans and emotions. This book is a valuable resource for readers who are interested in Franz Grillparzer's works.

    • Pattern Recognition by Humans and Machines

      • 1st Edition
      • June 3, 2016
      • Eileen C. Schwab + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 6 3 1 4 0 4 5
      • eBook
        9 7 8 1 4 8 3 2 1 4 2 6 9
      Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

    • Society, Schools and Progress in England

      • 1st Edition
      • June 6, 2016
      • G. Baron
      • E. J. King
      • English
      • Paperback
        9 7 8 0 0 8 0 1 1 5 9 3 1
      • eBook
        9 7 8 1 4 8 3 1 8 0 9 5 3
      Society, Schools and Progress in England analyzes the changing trend in English education. The title tackles the contemporary issues and problems, along with the efforts to restructure the English education system to fit the needs of an industrial society. The text first examines the historical foundations, and then proceeds to tackling the social and economic foreground. Next, the selection talks about education and government. Chapter 4 discusses the changing schools, while Chapter 5 covers higher education and new needs. The text also deals with education and industry, along with opportunities for education. The book will be of great interest to educators, sociologists, political scientists, economists, and behavioral scientists.

    • Current Argument on Early Man

      • 1st Edition
      • June 3, 2016
      • Lars-König Königsson
      • English
      • eBook
        9 7 8 1 4 8 3 1 8 9 3 4 5
      Current Argument on Early Man: Report from a Nobel Symposium is a collection of papers that sheds in light into the evolutionary history of humans. The book reviews the state of knowledge regarding the human origins and pre-history. The coverage of the text includes articles that cover archeological and biological evidence that can lead to the origins of human. This topic includes evidence using viral gene sequences suggesting an Asian origin of human; a review of archeological evidence for early hominid land-use and ecological relations; and the excavation of the cave at Chou-kou-tienin 1927 and 1928. The book will be of great use to anthropologists, paleontologists, archeologists, and evolutionary biologists.

    • Random Functions and Turbulence

      • 1st Edition
      • October 27, 2016
      • S. Panchev
      • D. ter Haar
      • English
      • Paperback
        9 7 8 1 4 8 3 1 1 3 1 7 3
      • eBook
        9 7 8 1 4 8 3 1 4 5 5 9 4
      International Series of Monographs in Natural Philosophy, Volume 32: Random Functions and Turbulence focuses on the use of random functions as mathematical methods. The manuscript first offers information on the elements of the theory of random functions. Topics include determination of statistical moments by characteristic functions; functional transformations of random variables; multidimensional random variables with spherical symmetry; and random variables and distribution functions. The book then discusses random processes and random fields, including stationarity and ergodicity of random processes; influence of finiteness of the interval of averaging; scalar and vector random fields; and statistical moments. The text takes a look at the statistical theory of turbulence. Topics include turbulence with very large Reynolds numbers; emergence of turbulent motion; and energy spectrum in isothermal turbulent shear flow. The book also discusses small-scale and large-scale atmospheric turbulence and applications to numerical weather analysis and prediction. The manuscript is a vital source of data for readers interested in random theory.

    • Society, Schools & Progress in China

      • 1st Edition
      • June 6, 2016
      • Chiu-Sam Tsang
      • Edmund King
      • English
      • Paperback
        9 7 8 0 0 8 0 1 2 8 4 3 6
      • eBook
        9 7 8 1 4 8 3 1 3 6 8 0 6
      Society, Schools and Progress in China presents the systematic use of education to achieve prosperity, security, and social well-being. This book provides a concise account of the historical events and the social, religious, political, and other influences, which have combined to create China. Organized into nine chapters, this book begins with an overview of China's historical background to understand the struggle and aspirations of the Chinese people. This text then examines the type of economic and social structure in China's rural areas since 1958, which has been known as the ""People's Commune"". Other chapters consider the social, technological, and international change in China. This book discusses as well the establishment of the educational system in the People's Republic of China. The final chapter deals with the characteristics of the Chinese society. This book is intended to be suitable for students of sociology, government and politics, as well as education.

Related subjects

Anthropology

Archaeology

Conservation

History

History and philosophy of science

Literature

Music

Philosophy

Religious studies

Visual arts