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Elsevier

Books in Social sciences and humanities

  • Marketing Plans That Work

    • 2nd Edition
    • Malcolm McDonald + 1 more
    • English
    Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. This new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. It also adds technology to its focus in response to today's need to enhance sustainable competitive advantage. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from this book.

  • Women in Public and Private Law Enforcement

    • 1st Edition
    • Pamela A. Collins + 1 more
    • English
    Women in Public and Private Law Enforcement is hands-down the most comprehensive examination of women in law enforcement to date. Most importantly, it fills the current void that exists for texts on this important and growing area of law enforcement. Both public and private sector law enforcement are covered including policing and private security. For policing this includes not only municipal policing, but also state and federal law enforcement. For the security industry, coverage includes not only private security guards but also various other occupations that may be included under private security such as protection specialists. Women in Public and Private Law Enforcement is intended for academicians and students of sociology, criminal justice, psychology, business, management and loss prevention as a resource on women in non-traditional occupations, specifically law enforcement. It is also intended for professionals in the field today, to apprize them of contemporary issues for women in law enforcement and serve as a reference to guide policy and procedure development.Authors Pamela Collins and Kathryn Scarborough not only define distinctions in law enforcement and private security but also provide an understanding of the importance of specificity, with regard to this occupational analysis. The authors' diverse background allows them to offer uniquely complementary approach, emphasizing both the importance of understanding the professions from a practical standpoint, while at the same time giving credence to academic analysis.The book's primary focus is on gender with limited attention paid to race and ethnicity. Some comparisons are made when appropriate, but the ultimate goal is to provide the reader the most comprehensive analysis with respect to gender. Finally, the authors provide women in law enforcement today with detailed analysis and description of how far they have come, the struggles they have faced, the challenges they have overcome, and the achievements they have made.

  • The International Potato Industry

    • 1st Edition
    • Joseph Guenthner
    • English
    This is the first book to provide a comprehensive overview of the world trade in one of the most important of our basic foodstuffs – potatoes. It covers everything from the history of the potato through to plant types and uses, production, consumption and demand, and pricing. It goes on to cover the trade in potatoes around the world. Since the different potato products flow in separate channels – fresh potatoes, frozen potatoes, seed potatoes and the snack and dehydrated trade – each is described individually. The international potato industry is a fascinating reference source which is essential reading not only for the growers, processors, retailers, marketers and others involved in the production chain but also for agricultural economists, fresh produce brokers and traders and national and international economic planning agencies.

  • Hack Proofing Windows 2000 Server

    • 1st Edition
    • Syngress
    • English
    The complete, authoritative guide to protecting your Windows 2000 Network"Essential reading for your IT security organization." -Deena Joyce, Director of Information Technology and Network Security, Casino Magic Pick up a newspaper or watch the evening news and you will find a major news story involving a breech of network security. Windows 2000, as the premier network platform, has many important security features but they are difficult to configure and manage. Hack Proofing Windows 2000 Server has totally up-to-date coverage of Service Pack 2 (SP2), Kerberos and Public Key Infrastructure and also addresses newer topics such as Virtual Private Networks (VPNs), remote access and web site security. The book also has complete coverage of Internet Information Server (IIS) release 5.

  • Hack Proofing Sun Solaris 8

    • 1st Edition
    • Syngress
    • English
    The only way to stop a hacker is to think like one! Sun Microsystem's venerable and well-respected operating system Solaris is currently in version 8, and runs on both Intel and Sun Hardware. Solaris is one of the most comprehensive and popular UNIX operating systems available. Hundreds of thousands of business enterprises, both small and large, depend on Sun Solaris to keep their business alive - but have they protected themselves against hackers? Hack Proofing Sun Solaris 8 is the latest addition to the popular Hack Proofing series from Syngress Publishing. Providing hands-on information written by both security professionals and self-proclaimed hackers, this book will give system administrators the edge they need to fortify their Sun Solaris operating system against the never-ending threat of hackers.

  • Vision: From Neurons to Cognition

    • 1st Edition
    • Volume 134
    • C. Casanova + 1 more
    • English
    Internationally renowned researchers discuss how the various parts of the brain process and integrate visual signals, providing up to date original findings, reviews, and theoretical proposals on visual processing.This book addresses the basic mechanisms of visual perception as well as issues such as neuronal plasticity, functional reorganization and recovery, residual vision, and sensory substitution. Knowledge of the basic mechanisms by which our brain can analyze, reconstruct, and interpret images in the external world is of fundamental importance for our capacity to understand the nature and causes of visual deficits, such as those resulting from ischemia, abnormal development, neuro-degenerative disorders, and normal aging. It is also essential to our goal of developing better therapeutic strategies, such as early diagnosis, visual training, behavioral rehabilitation of visual functions, and visual implants.

  • Handbook of Polygraph Testing

    • 1st Edition
    • Murray Kleiner
    • English
    The Handbook of Polygraph Testing examines the fundamental principles behind lie detector tests, and provides an up-to-date review of their validity. The editor presents current psychological theories, including an explanation of the cognitive processes central to polygraph testing. He describes the various methods of testing, the research in support of each method, and special issues in polygraph research. The Handbook helps readers interpret existing research studies, and learn how to improve the accuracy of polygraph testing and analysis.The dual focus on research and clinical applications makes this text appropriate for a broad range of readers, from polygraph examiners and law enforcement personnel to lawyers, scientists, and graduate students. The Handbook helps establish standards in the field by establishing a set of common terms, concepts, and processes for the people who administer and analyze the tests as well as for the researchers who test the underlying theories.

  • Shareholder Value - A Business Experience

    • 1st Edition
    • RoyE. Johnson
    • English
    Shareholder Value presents a powerful and useful toolkit of market-based perspectives, analytic approaches, valuation techniques, and specific financial metrics for use in everyday business life. The author helps a broad spectrum of professionals understand the salient points and real world implications of a 'value management' movement which has taken hold in many corporations in the United States and around the world. This movement is being supported by some of the major institutional investors who influence financial markets. The main goal of 'Shareholder Value' is to help working professionals grasp the concept of value 'creators' and 'destroyers', along with the implications. He also provides tools to measure the success (or failure) of major strategic and operational initiatives and enables corporate managers to understand how shareholder value is created, and then directs behaviour toward 'value-based' planning and action. Although mainly aimed at the professional market, 'Shareholder Value' will also be of use to students of business and finance as it is intended to provide a comprehensive foundation for important elements of business strategy and acquisition valuation, corporate financial analysis, capital investments, corporate financing and economic value based metrics.AUTHOR'S REVIEW:When developing this book, I strived to achieve the following: Provide the finance professional and student of finance with a comprehensive template of shareholder value concepts and techniques - geared toward use in a corporate setting Give the non-financial professional an understanding of the underpinnings and behavioural aspects of economic value management Outline and provide details of an effective process for implementing a value-based financial performance system within a corporation ...And, combine learning with enjoyable reading by presenting technical material through a story. The "story" and "characters" are unique features of Shareholder Value - A Business Experience. The reader can get an appreciation of the environment surrounding value-based management, along with challenges that arise when transitioning from traditional "accounting" performance (where earnings and earnings per share reign supreme) to "economic" performance (where cash flow and return on investment are emphasized). Characters occupying operating and staff roles have been created to represent people that those working inside companies (large, medium and small) may encounter and, also, to invoke some humour. Insights into how to function in different corporate roles can be gained by following the characters through the story.

  • Handbook of Computer Crime Investigation

    Forensic Tools and Technology
    • 1st Edition
    • Eoghan Casey
    • English
    Following on the success of his introductory text, Digital Evidence and Computer Crime, Eoghan Casey brings together a few top experts to create the first detailed guide for professionals who are already familiar with digital evidence. The Handbook of Computer Crime Investigation helps readers master the forensic analysis of computer systems with a three-part approach covering tools, technology, and case studies. The Tools section provides the details on leading software programs, with each chapter written by that product's creator. The section ends with an objective comparison of the strengths and limitations of each tool. The main Technology section provides the technical "how to" information for collecting and analyzing digital evidence in common situations, starting with computers, moving on to networks, and culminating with embedded systems. The Case Examples section gives readers a sense of the technical, legal, and practical challenges that arise in real computer investigations.

  • Speech-Language Pathology

    A Simplified Guide to Structures, Functions, and Clinical Implications
    • 1st Edition
    • Carl Schneiderman + 1 more
    • English
    Speech-Language Pathology is the second edition of Basic Anatomy and Physiology in Speech and Hearing, first published in 1984. This new edition serves as a general introductory text, primarily for undergraduates. Its goal is to bridge the gap between the anatomy and physiology (mechanism and function) and the clinical practice (treatment and habilitation) of speech. It concentrates on fundamentals, and thus also serves as a reference for therapists in the public school setting. This edition includes expanded clinical considerations and references, with the addition of a "self-examination" section at the end of each chapter. This text primarily appeals to college undergraduates in speech-language pathology and audiology courses. It is also appropriate for courses which include an overview of anatomy and physiology, and the clinical impact of speech, hearing, and language disorders.

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