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Books in Social sciences and humanities

Reading as a Perceptual Process
1st Edition
A. Kennedy + 3 more
English
This book is divided into five sections dealing with various fundamental issues in current research: attention, information processing and eye movement control; the role of phonology in reading; syntax and discourse processing and computational models and simulations. Control and measurement of eye movements form a prominent theme in the book. A full understanding of the where and when of eye movement control is a prerequisite of any complete theory of reading, since it is precisely at this point that perceptual and cognitive processes interact. Amongst the 'hot topics' included are the relation between parafoveal and foveal visual processing of linguistic information, the role of phonology in fluent reading and the emergence of statistical 'tuning' approaches to sentence parsing.Also discussed in the book are three attempts to develop quantitative models of reading which represent a significant departure in theory-building and a quantum step in the maturation of reading research. Much of the work reported in the book was first presented at the 5th European Workshop on Language Comprehension organised in April 1998 which was held at the CNRS Luminy Campus, near Marseilles. All contributions summarise the state-of-the-art in the relevant areas of reading research.
The Coal Industry
1st Edition
Charles Kernot
English
The size and global reach of the coal industry is unparalleled in the mining sector. Almost 500 million tonnes of coal are shipped annually around the world at a traded value of around US$15bn, but the total amount of coal mined each year amounts to some 3.8 billion tonnes. This puts the total value of annual production at around US$100bn - far higher than the next most important mined commodity, aluminium.The Coal Industry provides an in-depth overview of the international coal trade at the turn of the millennium. In 330 pages of clearly presented information, analysis and statistics, it brings the industry into sharp focus – from productivity and power plants to growth prospects and global warming.Detailed data, authoritative analysisRead this guide and find out about:How the coal industry has developed from its earliest beginningsHow the latest processing treatments are creating a wider market for coalThe factors which will guide coal markets over the next decadeHow concerns over greenhouse gas and nuclear energy could have a positive effect on coal demandThe recent growth in supply from Colombia, Indonesia and Venezuela and the changing structure of the European industryThe activities of the major producers and their chances for improved profitabilityThe environmental impact of coal and how it can be reducedThe Coal Industry is essential reading for industry executives, the financial community and government policy-makers, as well as providing an excellent introduction and training resource for new entrants to the industry.
Hack Proofing Your Network
1st Edition
Ryan Russell
English
Developmental Juvenile Osteology
1st Edition
Craig Cunningham + 2 more
English
Developmental Juvenile Osteology gives an account of the development of all the bones of the human skeleton, from their earliest embryological form to final adult form. This volume collates information never before assembled in one volume. Profusely illustrated with high quality drawings, it also provides a complete description of the adult skeleton and its anomalies.
Intrinsic and Extrinsic Motivation
The Search for Optimal Motivation and Performance
1st Edition
Carol Sansone + 1 more
English
In understanding human behavior, psychologists have long been interested in what motivates specific actions. Debates have pitted extrinsic motivators (e.g. rewards/punishment) against intrinsic motivation in attempting to determine what best motivates individuals. This book provides a summary view of what research has determined about both extrinsic and intrinsic motivation, and clarifies what questions remain unanswered. Divided into three sections, section I revisits the debate about the effects of extrinsic incentives or constraints on intrinsic motivation and creativity, and identifies theoretical advances in motivational research. Section II focuses on the hidden costs and benefits of different types of achievement goals on motivation and performance. Section III discusses theory and research findings on how extrinsic and intrinsic motivators may work in everyday life and over time. This book is of interest to researchers in psychology, education, and business, as well as to a wider audience interested in promoting optimal motivation and performance.Coverage in this book includes:@bul:* Debates and controversies in motivational research* Developmental nature of intrinsic and extrinsic motivation over time* Influences of parents, educators, and employers in facilitating motivation* Effect of achievement goals on learning and performance* The role of intrinsic and extrinsic motivation in self-regulation
Handbook of Health Economics
1st Edition
Volume 1A
A J. Culyer + 1 more
English
The Handbook of Health Economics provide an up-to-date survey of the burgeoning literature in health economics. As a relatively recent subdiscipline of economics, health economics has been remarkably successful. It has made or stimulated numerous contributions to various areas of the main discipline: the theory of human capital; the economics of insurance; principal-agent theory; asymmetric information; econometrics; the theory of incomplete markets; and the foundations of welfare economics, among others. Perhaps it has had an even greater effect outside the field of economics, introducing terms such as opportunity cost, elasticity, the margin, and the production function into medical parlance. Indeed, health economists are likely to be as heavily cited in the clinical as in the economics literature. Partly because of the large share of public resources that health care commands in almost every developed country, health policy is often a contentious and visible issue; elections have sometimes turned on issues of health policy. Showing the versatility of economic theory, health economics and health economists have usually been part of policy debates, despite the vast differences in medical care institutions across countries. The publication of the first Handbook of Health Economics marks another step in the evolution of health economics.
Handbook of Health Economics
1st Edition
Volume 1B
A J. Culyer + 1 more
English
As a relatively new subdiscipline of economics, health economics has made many contributions to areas of the main discipline, such as insurance economics. This volume provides a survey of the burgeoning literature on the subject of health economics.
Handbook of Health Economics
1st Edition
Volume 1AB
A J. Culyer + 1 more
English
Gallium Nitride and Related Wide Bandgap Materials and Devices
A Market and Technology Overview 1998-2003
2nd Edition
R. Szweda
English
The second edition of Gallium Nitride & Related Wide Bandgap Materials and Devices provides a detailed insight into the global developments in GaN, SiC and other optoelectronic materials. This report also examines the implication for both suppliers and users of GaN technology. For a PDF version of the report please call Tina Enright on +44 (0) 1865 843008 for price details.
Key Customers
How to Manage Them Profitably
1st Edition
Malcolm McDonald + 2 more
English
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations.In particular 'Key Customers' looks at:* why has key account management become so critical to commercial success?* what are the key challenges and how do successful companies respond?* why is it vital to understand the role of key account management in strategic planning?* do you know what strategy your customer has for your company?By addressing these key questions McDonald, Rogers and Woodburn draw out the business issues that really matter - from developing a customer classification system that really works, analysing the needs of key accounts, developing the skills of key account managers to how systems for implementing key account plans can be developed. Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. The 'real world' approach is based on best practice from leading companies globally and the latest research from the renowned Cranfield School of Management.'Key Customers' comes from authors with an international reputation in this field and is an essential guide to customer management for marketing and sales executives, and all senior management with strategic responsibility. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student.

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