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Books in Social sciences and humanities

  • Video Demystified

    • 4th Edition
    • Keith Jack
    • English
    This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative analog and digital video reference available, includes the hottest new trends and cutting-edge developments in the field.Video Demystified, Fourth Edition is a "one stop" reference guide for the various digital video technologies. The fourth edition is completely updated with all new chapters on MPEG-4, H.264, SDTV/HDTV, ATSC/DVB, and Streaming Video (Video over DSL, Ethernet, etc.), as well as discussions of the latest standards throughout. The accompanying CD-ROM is updated to include a unique set of video test files in the newest formats.
  • Principles of Hormone/Behavior Relations

    • 1st Edition
    • Donald W. Pfaff + 2 more
    • English
    This text introduces underlying principles of the endocrine regulation of behavior in animals and humans. Every chapter begins by stating a principle, followed by specific examples of hormone actions derived from scientific experiments and clinical observations, and concludes with a few challenging unanswered questions. The reference source Hormones, Brain & Behavior identified this field as rapidly expanding within neurobiology and endocrinology. Now, this well-illustrated and referenced text will serve students from undergraduate school to medical school as they learn this new discipline.
  • Clothing Appearance and Fit

    Science and Technology
    • 1st Edition
    • J Fan + 2 more
    • English
    Fashion and beauty have helped shape history and today more than ever, we find ourselves under increasing pressure to think about what we wear, what we look good in and how best to enhance our body shape and size. Behind this seemingly superficial industry, however, lies a technical thinking firmly grounded in science and technology. In one fully comprehensive book, Clothing appearance and fit: Science and technology provides a critical appreciation of the technological developments and scientific understanding of the appearance and fit of clothing. The authors bridge the science of beauty and fashion design with garment evaluation technology, garment drape and human anthropometrics and sizing.The ten chapters of the book provide a detailed coverage of clothing appearance and fit. Chapter 1 considers body attractiveness and how it relates to clothing material and design parameters and discusses classical and contemporary theories of beauty. Chapters 2 and 3 present the industry’s techniques, methods and standards for assessing clothing appearance and fit and Chapters 4 and 5 review the research and development of objective measurement technologies for evaluating clothing appearance and fit. Fabric objective measurement, fabric properties and garment drape are covered in Chapters 6 and 7 and the R & D of body measurement, anthropometrics and sizing systems are detailed in Chapters 8 and 9. The final chapter reviews published work on garment design and pattern alteration for achieving good clothing appearance and fit.This book is an essential reference for researchers, academics, professionals and students in clothing and textile academia and industry. It includes many industrial standards, techniques and practices.
  • Market Segmentation

    How to do it, how to profit from it
    • 1st Edition
    • Malcolm McDonald + 1 more
    • English
    * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heineman... edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
  • Better Exam Results

    A Guide for Business and Accounting Students
    • 2nd Edition
    • Sam Malone
    • English
    Better Exam Results will help you develop proven study and exam techniques. Step-by-step it guides you through the various stages of learning from planning your study time, to reading, making notes, revising and preparing for exams. Malone is an established bestselling author who shows you how to:* Study effectively and save time* Build confidence and realize your potential* Focus your attention* Make significant notes* Read resourcefully* Tackle case studies* Control exam stress* Avoid common mistakesLearning to learn is an essential skill for students and much is known about the brain's learning potential and how people learn. This knowledge is available in this book. Don't rely on hearsay, apply the systematic approach in this book to improve your learning ability.
  • Research in Accounting Regulation

    • 1st Edition
    • Volume 17
    • Gary Previts + 1 more
    • English
    The scope of service provided by professional accountants is influenced by legislation and case law as well as the dictates of a variety of government and private sector agencies: including State Boards of Accountancy, Academic Accreditation Bodies, the United States Securities and Exchange Commission, the Public Company Accounting Oversight Board, independent standard setting bodies such as the Federal Accounting Standards Advisory Board (US), the Financial Accounting Standards Board (US), the International Accounting Standards Board and self-regulatory organizations such as State Societies of CPA and the American Institute of Certified Public Accountants. There are equivalent and emerging local international bodies that exist in most developed countries. It is important for academics, students, practitioners, regulators and researchers to consider, study and understand the role and relationship of such bodies with the practice and content of our discipline.Research in Accounting Regulation is a refereed annual serial that seeks to publish high quality manuscripts, which address regulatory issues and policy affecting the practice of accountancy, broadly defined. Topics of interest include research based on: 1) Self-regulatory activities. 2) Case law and litigation. 3) Governmental and quasi-governmental regulation. 4) The economics of regulation, including modelling.This research series aims to encourage the submission of original empirical, behavioural or applied research manuscripts that consider strategic and policy implications for regulation, regulatory models and markets. It is intended for individual researchers, practitioners, regulators and students of accountancy who desire to increase their understanding of the regulation of accountancy.
  • International Review of Research in Mental Retardation

    • 1st Edition
    • Volume 29
    • English
    International Review of Research in Mental Retardation is an ongoing scholarly look at research into the causes, effects, classification systems, syndromes, etc. of mental retardation. Contributors come from wide-ranging perspectives, including genetics, psychology, education, and other health and behavioral sciences.
  • Advances in International Accounting

    • 1st Edition
    • Volume 17
    • J. Timothy Sale
    • English
    Advances in International Accounting is a refereed, academic research annual, that is devoted to publishing articles about advancements in the development of accounting and its related disciplines from an international perspective. This serial examines how these developments affect the financial reporting and disclosure practices, taxation, management accounting practices, and auditing of multinational corporations, as well as their effect on the education of professional accountants worldwide. Advances in International Accounting welcomes traditional and alternative approaches, including theoretical research, empirical research, applied research, and cross-cultural studies.
  • Encyclopedia of Applied Psychology

    • 1st Edition
    • Charles Spielberger
    • English
    The Encyclopedia of Applied Psychology encompasses applications of psychological knowledge and procedures in all areas of psychology. This compendium is a major source of information for professional practitioners, researchers in psychology, and for anyone interested in applied psychology. The topics included are, but are not limited to, aging (geropsychology), assessment, clinical, cognitive, community, counseling, educational, environmental, family, industrial/organizat... health, school, sports, and transportation psychology. The entries drawn from the above-referenced areas provide a clear definition of topic, a brief review of theoretical basis relevant to the topic, and emphasize major areas of application.Also available online via ScienceDirect – featuring extensive browsing, searching, and internal cross-referencing between articles in the work, plus dynamic linking to journal articles and abstract databases, making navigation flexible and easy. For more information, pricing options and availability visit www.info.sciencedire...