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Books in Social sciences and humanities

  • How to Cheat at IT Project Management

    • 1st Edition
    • Susan Snedaker
    • English
    This book is written with the IT professional in mind. It provides a clear, concise system for managing IT projects, regardless of the size or complexity of the project. It avoids the jargon and complexity of traditional project management (PM) books. Instead, it provides a unique approach to IT project management, combining strategic business concepts (project ROI, strategic alignment, etc.) with the very practical, step-by-step instructions for developing and managing a successful IT project. It’s short enough to be easily read and used but long enough to be comprehensive in the right places.

  • Measuring the Marginal Social Cost of Transport

    • 1st Edition
    • Volume 14
    • Christopher Nash + 1 more
    • English
    Many transport economists have for some time proposed marginal social cost as the principle on which prices in the transport sector should be based and, in recent years, their prescription has come to be taken more and more seriously by policy-makers. However, in order to properly test the possible implications of implementing pricing based on marginal social cost and, ultimately, to introduce such a system, it is necessary to actually measure the marginal social costs concerned, and how they vary according to mode, time and context. This book reviews the transport pricing policy debate and reports on the significant advances made in measuring the marginal social costs of transport, particularly through UNITE and other European research projects. We look in turn at infrastructure, operating costs, user costs (both of congestion and of charges in frequency of scheduled transport services) accidents and environmental costs, and how these estimates have been used to examine the impact of marginal cost pricing in transport. We finish by examining how the results of case studies might be generalised to obtain estimates of marginal social costs for all circumstances and, finally, presenting our conclusions.

  • Thought Suppression

    • 1st Edition
    • Eric Rassin
    • English
    Is it possible to ban unwanted thoughts from consciousness? According to the literature on thought suppression, the answer is no. In the 1980s, Wegner and colleges demonstrated that the average person cannot prevent a trivial thought like that of a polar bear from entering consciousness approximately seven times in a five minute period. This experimental finding was followed by a substantial number of replications. This book provides an up-to-date overview of the thought suppression literature. First, similarities and differences between suppression, repression, and dissociation are discussed. Methodological issues are then considered. Finally, the clinical applications of the thought suppression literature are discussed. Although there are numerous conditions to which the phenomenon of suppression can be applied, obsession and traumatic recollection are the main applications. In addition to offering an overview of the literature, this book links the thought suppression paradigm to other research fields, such as directed forgetting and repressive coping. Furthermore, it discusses the phenomenon of thought suppression in the light of broader theories such as the cognitive theory of obsession, and the ego depletion hypothesis. Clinical implications and directions for future research are offered.

  • Marketing Due Diligence

    Reconnecting Strategy to Share Price
    • 1st Edition
    • Malcolm McDonald + 2 more
    • English
    At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.

  • The Sarbanes-Oxley Act

    Overview and Implementation Procedures
    • 1st Edition
    • Michael F. Holt
    • English
    The Sarbanes-Oxley Act is a mandatory requirement for all corporations listed in the US. Compliance is not an option. This book is written as a “working manual” for the senior management to grasp the Act and its implications. It provides a section by section overview of the Act and the appropriate action to take in each case. There is coverage of how UK companies listed in, or doing business with America also have to comply with the Sarbanes-Oxley Act. A description of the UK version of SOX is also included. The Appendix describes the (minor) variations for Canadian listed corporations based on Ontario Securities Commission and British Columbia Securities Commission rules.

  • Cash Flow Forecasting

    • 1st Edition
    • Andrew Fight
    • English
    Budgets are like road maps -- they provide a direction for a corporates financial management. Balance sheets and statements of revenues also provide insights into how well a company is following that direction. But cash flow and cash flow forecasts are what guide the day-to-day itinerary for an organization. Budgets and cash flow are dynamic -- adjustments and changes can and should occur. If you understand what you are looking at, you can use cash flow to create better budgets and thus more accurate cash flow forecasting.Cash Flow Forecasting outlines the techniques required to undertake a detailed analysis of the cash flow dynamics of the business from both a historical and forward looking perspective. Cash Flow Forecasting explains how to: * Determine appropriate cash flow figures from pro forma financial statements * Interpret detailed cash flow forecasts and understand the difference between profit and cash flow * Conserve or generate cash in the short term * Evaluate different methods of project evaluation * Recognize the limitations of accounting information in valuing companies

  • Configuring Check Point NGX VPN-1/Firewall-1

    • 1st Edition
    • Barry J Stiefel + 1 more
    • English
    Check Point NGX VPN-1/Firewall-1 is the next major release of Check Point's flagship firewall software product, which has over 750,000 registered users. The most significant changes to this release are in the areas of Route Based VPN, Directional VPN, Link Selection & Tunnel Management, Multiple Entry Points, Route Injection Mechanism, Wire Mode, and SecurePlatform Pro. Many of the new features focus on how to configure and manage Dynamic Routing rules, which are essential to keeping an enterprise network both available *and* secure. Demand for this book will be strong because Check Point is requiring all of its 3rd party developers to certify their products for this release.

  • Psychopathology and the Family

    • 1st Edition
    • Jennifer Hudson + 1 more
    • English
    Understanding the factors that place an individual at greater risk of developing psychopathology has important implications for both treatment and prevention of psychological disorders. Of critical relevance in this regard is the exploration of the potential influence of the family. Parenting and the family environment are considered to significantly contribute to a child's early development and adjustment. It follows then that parental behavior may also be of importance in the development, maintenance and or the prevention of psychopathology. Over the past 50 years there has been a considerable amount of research as well as controversy surrounding the link between parenting and psychopathology. The purpose of this book is to provide researchers and clinicians with state-of-the art research findings, presented by experts in the field, on the role of the family in the development and maintenance of psychopathology. This edited book is divided into 3 sections. The first addresses broader issues of theory and methodology and the second provides separate chapters relating to the role of the family in the development and maintenance of specific psychopathologies. A final section discusses the involvement of the family in treatment and prevention.

  • Handbook of Biosurveillance

    • 1st Edition
    • Michael M. Wagner + 2 more
    • English
    Provides a coherent and comprehensive account of the theory and practice of real-time human disease outbreak detection, explicitly recognizing the revolution in practices of infection control and public health surveillance.

  • Contemporary Security Management

    • 2nd Edition
    • John Fay
    • English
    Contemporary Security Management, Second Edition, is the most comprehensive and up-to-date security management book available. The book is designed to provide the hard facts on modern practices to efficiently and effectively run a security department.It covers such vital topics as leadership in management, employee relations, risk management and mitigation, terrorism, information security, access control, investigations, substance abuse, workplace violence, and emergency management. New topics covered include terrorism and the post 9/11 government mandate to perform standard vulnerability assessments for various industries.All the chapters have been updated and include the latest trends, technologies, and best practice procedures. Case studies throughout the text provide real-world examples and solutions to management issues. Samples of security plans and procedures, checklists, diagrams and illustrations aid in explaining a wide range of critical concepts.The book serves as an indispensable working tool for students in security management courses, security managers, and other security professionals at all levels of experience.

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