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Books in Social sciences and humanities

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    • Integrated Security Systems Design

      Concepts, Specifications, and Implementation
      • 1st Edition
      • Thomas L. Norman
      • English
      Integrated Security Systems Design is a one-stop resource for security directors, consultants, engineers and installation managers who are interested in providing the best possible security while saving millions in improved operations efficiency. An integrated security system is a system that has been incorporated into other programs (such as Access Control, Private Branch Exchanges, Human Relations, Security Video, and Intercommunications) to perform tasks in a manner consistent with corporate or agency policies and procedures. This book explains how to accomplish such integration, thereby saving a company both time and money.Integrated Security Systems Design is arranged to go from the strategic to the technical to the tactical. The strategic section covers the why of design, the technical section explains how it’s done, and the tactical section provides the cultural knowledge that leads to project success. Norman also offers guidance in avoiding pitfalls out of which legal action have arisen. Many of the subjects covered, such as how to make a security system invisible on an Information Technology System network, include material not available in any other book.

    • Marketing in a Nutshell

      Key Concepts for Non-specialists
      • 1st Edition
      • Mike Meldrum + 1 more
      • English
      Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.

    • Marketing Due Diligence

      Reconnecting Strategy to Share Price
      • 1st Edition
      • Malcolm McDonald + 2 more
      • English
      The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-• Does the promised market exist?• Will the strategy deliver the market share promised?• Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?

    • The Globalisation of Executives and Economies

      Lessons from Thailand
      • 1st Edition
      • John Walsh
      • English
      How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.

    • The Future of the Book in the Digital Age

      • 1st Edition
      • Bill Cope + 1 more
      • English
      With contributions from some of the world's leading authorities, this publication considers the future of the book in the digital age. As more books are published than ever before, this timely publication addresses a range of critically important themes relating to the book - including the present and future for publishing, libraries, literacy and learning in the information society. In the early 1990s the printed word appeared to be facing a terminal crisis, threatened from all sides by new media and other forms of entertainment. Subsequently the book has proved to be resilient in the face of these challenges, confounding the predictions of those who saw its replacement, whilst digital technology is providing mechanisms that enhance our ability to produce and distribute printed books. New developments, such as the growth of self-publishing and print on demand, and initiatives from major players such as Amazon and Google, mean that the printed book is in the middle of great changes.

    • Stress and Addiction

      Biological and Psychological Mechanisms
      • 1st Edition
      • Mustafa al'Absi
      • English
      Stress is one of the most commonly reported precipitants of drug use and is considered the number one cause of relapse to drug abuse. For the past several decades, there have been a number of significant advances in research focusing on the neurobiological and psychosocial aspects of stress and addiction; along with this growth came the recognition of the importance of understanding the interaction of biological and psychosocial factors that influence risk for initiation and maintenance of addictive behaviors. Recent research has started to specifically focus on understanding the nature of how stress contributes to addiction - this research has influenced the way we think about addiction and its etiological factors and has produced exciting possibilities for developing effective intervention strategies; to date there has been no available book to integrate this literature. This highly focused work integrates and consolidates available knowledge to provide a resource for researchers and practitioners and for trainees in multiple fields. Stress and Addiction will help neuroscientists, social scientists, and mental health providers in addressing the role of stress in addictive behaviors; the volume is also useful as a reference book for those conducting research in this field.

    • Emerging Viruses in Human Populations

      • 1st Edition
      • Volume 16
      • Edward Tabor
      • English
      Infectious diseases are an ever present threat to humans. In recent years, the threat of these emerging viruses has been greater than ever before in human history, due in large part to global travel by larger numbers of people, and to a lesser extent to disruptions in the interface between developed and undeveloped areas. The emergence of new deadly viruses in human populations during recent decades has confirmed this risk. They remain the third leading cause of deaths in the US and the second world-wide. Emerging Viruses in Human Populations provides a comprehensive review of viruses that are emerging or that threaten to emerge among human populations in the twenty-first century. It discusses the apprehension over emerging viruses that has intensified due to concerns about bioterrorism.

    • Fundamentals of Fund Administration

      A Guide
      • 1st Edition
      • David Loader
      • English
      Fundamentals of Fund Administration fills a gap in the lack of books that cover the administration and operations functions related to funds. With the growth of hedge funds globally there is more and more requirement for fund administration services, and the success of the fund administration is crucial to the success of the funds themselves in a highly competitive market. As the focus on operational risk, cost effective support and administration of trading and investment and the ability to design, develop and deliver added-value services for clients grows there is a need for a comprehensive analysis of what happens from trade to settlement and beyond and the exact role that the fund administrator may be required to provide. The book helps those responsible for managing and supervising fund administration services by examining the decisions, actions and problems at the various stages as well as explaining the products and infrastructure that services support.

    • Operations Risk

      Managing a Key Component of Operational Risk
      • 1st Edition
      • David Loader
      • English
      Operations Risk--a form of Operational Risk, is becoming increasingly important as more and more sophisticated products and the use of those products occurs in the financial services industry. Outsourcing, including overseas outsourcing, is changing the structure of firms and particularly operations teams. Thus understanding the existing and the changing risk environment in operations functions and its impact on operational risk is centrally important today. The book focuses on areas such as technology risk, people risk, and settlement risk, examining the dangers that lurk within different organisations. Case studies throughout the book illustrate the way in which risk can become magnified and ultimately become a serious danger to the businesses concerned. The reader is challenged throughout the book to interpret given situations in Operations Risk so as to understand the impact of the risks and devise solutions through a series of exercises included in the relevant chapters. (answers are provided). This “self-test” approach will help reinforce understanding of the detailed material contained throughout the book.

    • Creativity

      Theories and Themes: Research, Development, and Practice
      • 1st Edition
      • Mark A. Runco
      • English
      An integrative introduction to the theories and themes in research on creativity, this book is both a reference work and text for courses in this burgeoning area of research. The book begins with a discussion of the theories of creativity (Person, Product, Process, Place), the general question of whether creativity is influenced by nature or nurture, what research has indicated of the personality and style of creative individuals from a personality analysis standpoint, how social context affects creativity, and then coverage of issues like gender differences, whether creativity can be enhanced, if creativity is related to poor mental or physical health, etc. The book contains boxes covering special interest items including one page biographies of famous creative individuals and activities for a group or individual to test and/or encourage creativity, as well as references to internet sites relating to creativity.

Related subjects

Arts and humanities

Business management and accounting

Decision sciences

Economics and finance

Forensics

Psychology

Social sciences