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Books in Social sciences and humanities

  • Zen and the Art of Information Security

    • 1st Edition
    • Ira Winkler
    • English
    While security is generally perceived to be a complicated and expensive process, Zen and the Art of Information Security makes security understandable to the average person in a completely non-technical, concise, and entertaining format. Through the use of analogies and just plain common sense, readers see through the hype and become comfortable taking very simple actions to secure themselves. Even highly technical people have misperceptions about security concerns and will also benefit from Ira Winkler’s experiences making security understandable to the business world. Mr. Winkler is one of the most popular and highly rated speakers in the field of security, and lectures to tens of thousands of people a year. Zen and the Art of Information Security is based on one of his most well received international presentations.

  • Cyber Crime Investigations

    Bridging the Gaps Between Security Professionals, Law Enforcement, and Prosecutors
    • 1st Edition
    • James Steele + 3 more
    • English
    Written by a former NYPD cyber cop, this is the only book available that discusses the hard questions cyber crime investigators are asking.The book begins with the chapter “What is Cyber Crime?” This introductory chapter describes the most common challenges faced by cyber investigators today. The following chapters discuss the methodologies behind cyber investigations; and frequently encountered pitfalls. Issues relating to cyber crime definitions, the electronic crime scene, computer forensics, and preparing and presenting a cyber crime investigation in court will be examined. Not only will these topics be generally be discussed and explained for the novice, but the hard questions —the questions that have the power to divide this community— will also be examined in a comprehensive and thoughtful manner. This book will serve as a foundational text for the cyber crime community to begin to move past current difficulties into its next evolution.

  • Contemporary Financial Intermediation

    • 5th Edition
    • Stuart I. Greenbaum + 1 more
    • English
    Contemporary Financial Intermediation, Second Edition, brings a unique analytical approach to the subject of banks and banking. This completely revised and updated edition expands the scope of the typical bank management course by addressing all types of deposit-type financial institutions, and by explaining the why of intermediation rather than simply describing institutions, regulations, and market phenomena. This analytic approach strikes at the heart of financial intermediation by explaining why financial intermediaries exist and what they do. Specific regulations, economies, and policies will change, but the underlying philosophical foundations remain the same. This approach enables students to understand the foundational principles and to apply them to whatever context they encounter as professionals. This book is the perfect liaison between the microeconomics realm of information economics and the real world of banking and financial intermediation. This book is recommended for advanced undergraduates and MSc in Finance students with courses on commercial bank management, banking, money and banking, and financial intermediation.

  • Public-Private Partnerships

    Principles of Policy and Finance
    • 1st Edition
    • E. R. Yescombe
    • English
    Over the last decade or so, private-sector financing through public-private partnerships (PPPs) has become increasingly popular around the world as a way of procuring and maintaining public-sector infrastructure, in sectors such as transportation (roads, bridges, tunnels, railways, ports, airports), social infrastructure (hospitals, schools, prisons, social housing) public utilities (water supply, waste water treatment, waste disposal), government offices and other accommodation, and other specialised services (communications networks or defence equipment). This book, based on the author's practical experience on the public- and private-sector sides of the table, reviews the key policy issues which arise for the public sector in considering whether to adopt the PPP procurement route, and the specific application of this policy approach in PPP contracts, comparing international practices in this respect. It offers a systematic and integrated approach to financing PPPs within this public-policy framework, and explains the project-finance techniques used for this purpose. The book deals with both the Concession and PFI models of PPP, and provides a structured introduction for those who are new to the subject, whether in the academic, public-sector, investment, finance or contracting fields, as well as an aide memoire for those developing PPP policies or negotiating PPPs. The author focuses on practical concepts, issues and techniques, and does not assume any prior knowledge of PPP policy issues or financing techniques. The book describes and explains:* The different types of PPPs and how these have developed* Why PPPs are attractive to governments* General policy issues for the public sector in developing a PPP programme* PPP procurement procedures and bid evaluation* The use of project-finance techniques for PPPs* Sources of funding* Typical PPP contracts and sub-contracts, and their relationship with the project’s financial structure * Risk assessment from the points of view of the public sector, investors, lenders and other project parties* Structuring the investment and debt financing* The key issues in negotiating a project-finance debt facility. In addition the book includes an extensive glossary, as well as cross-referencing.

  • Probabilistic Methods for Financial and Marketing Informatics

    • 1st Edition
    • Richard E. Neapolitan + 1 more
    • English
    Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science.

  • Biometric Technologies and Verification Systems

    • 1st Edition
    • John Vacca
    • English
    Biometric Technologies and Verification Systems is organized into nine parts composed of 30 chapters, including an extensive glossary of biometric terms and acronyms. It discusses the current state-of-the-art in biometric verification/authent... identification and system design principles. It also provides a step-by-step discussion of how biometrics works; how biometric data in human beings can be collected and analyzed in a number of ways; how biometrics are currently being used as a method of personal identification in which people are recognized by their own unique corporal or behavioral characteristics; and how to create detailed menus for designing a biometric verification system. Only biometrics verification/authent... is based on the identification of an intrinsic part of a human being. Tokens, such as smart cards, magnetic stripe cards, and physical keys can be lost, stolen, or duplicated. Passwords can be forgotten, shared, or unintentionally observed by a third party. Forgotten passwords and lost "smart cards" are a nuisance for users and an expensive time-waster for system administrators. Biometric security solutions offer some unique advantages for identifying and verifying/ authenticating human beings over more traditional security methods. This book will serve to identify the various security applications biometrics can play a highly secure and specific role in.

  • Crime Scene Photography

    • 1st Edition
    • Edward M. Robinson
    • English
    Crime Scene Photography is a book wrought from years of experience, with material carefully selected for ease of use and effectiveness in training, and field tested by the author in his role as a Forensic Services Supervisor for the Baltimore County Police Department.While there are many books on non-forensic photography, none of them adequately adapt standard image-taking to crime scene photography. The forensic photographer, or more specifically the crime scene photographer, must know how to create an acceptable image that is capable of withstanding challenges in court. This book blends the practical functions of crime scene processing with theories of photography to guide the reader in acquiring the skills, knowledge and ability to render reliable evidence.

  • CIMA Exam Practice Kit Management Accounting Decision Management

    2007 Edition
    • 3rd Edition
    • Simon Dawkins
    • English
    CIMA Exam Practice Kits consolidate learning by providing an extensive bank of practice questions. Each solution provides an in depth analysis of the correct answer and highlights why the alternatives are incorrect. CIMA Exam Practice Kits are ideal for students studying independently or attending a tutored revision course. It supplements the Official CIMA Learning Systems and CIMA Revision Cards with a wealth of additional questions and material focused purely on applying what has been learnt to passing the exam. CIMA Exam Practice Kits help students prepare with confidence for exam day, and to pass the new syllabus first time.

  • Marketing Plans

    How to prepare them, how to use them
    • 6th Edition
    • Malcolm McDonald
    • English
    Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:• Key Concepts • Crucial Terms • Examples • Headlines • Marketing Insights • Case Studies • Exercises The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text.

  • Text Entry Systems

    Mobility, Accessibility, Universality
    • 1st Edition
    • I. Scott MacKenzie + 1 more
    • English
    Text Entry Systems covers different aspects of text entry systems and offers prospective researchers and developers global guidelines for conducting research on text entry, in terms of design strategy, evaluation methodology, and requirements; a discussion of the history and current state of the art of entry systems; and specific guidelines for designing entry systems for a specific target, depending on devices, modalities, language, and different physical conditions of users. Text entry has never been so important as it is today. This is in large part due to the phenomenal, relatively recent success of mobile computing, text messaging on mobile phones, and the proliferation of small devices like the Blackberry and Palm Pilot. Compared with the recent past, when text entry was primarily through the standard "qwerty" keyboard, people today use a diverse array of devices with the number and variety of such devices ever increasing. The variety is not just in the devices, but also in the technologies used: entry modalities have become more varied and include speech recognition and synthesis, handwriting recognition, and even eye-tracking using image processing on web-cams. Statistical language modeling has advanced greatly in the past ten years and so therein is potential to facilitate and improve text entry — increasingly, the way people communicate.

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