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Elsevier

Books in Social sciences and humanities

  • Ethical and Social Marketing in Asia

    • 1st Edition
    • Bang Nguyen + 1 more
    • English
    There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.

  • Application of Big Data for National Security

    A Practitioner’s Guide to Emerging Technologies
    • 1st Edition
    • Babak Akhgar + 5 more
    • English
    Application of Big Data for National Security provides users with state-of-the-art concepts, methods, and technologies for Big Data analytics in the fight against terrorism and crime, including a wide range of case studies and application scenarios. This book combines expertise from an international team of experts in law enforcement, national security, and law, as well as computer sciences, criminology, linguistics, and psychology, creating a unique cross-disciplinary collection of knowledge and insights into this increasingly global issue. The strategic frameworks and critical factors presented in Application of Big Data for National Security consider technical, legal, ethical, and societal impacts, but also practical considerations of Big Data system design and deployment, illustrating how data and security concerns intersect. In identifying current and future technical and operational challenges it supports law enforcement and government agencies in their operational, tactical and strategic decisions when employing Big Data for national security

  • Handbook of High Frequency Trading

    • 1st Edition
    • Greg N. Gregoriou
    • English
    This comprehensive examination of high frequency trading looks beyond mathematical models, which are the subject of most HFT books, to the mechanics of the marketplace. In 25 chapters, researchers probe the intricate nature of high frequency market dynamics, market structure, back-office processes, and regulation. They look deeply into computing infrastructure, describing data sources, formats, and required processing rates as well as software architecture and current technologies. They also create contexts, explaining the historical rise of automated trading systems, corresponding technological advances in hardware and software, and the evolution of the trading landscape. Developed for students and professionals who want more than discussions on the econometrics of the modelling process, The Handbook of High Frequency Trading explains the entirety of this controversial trading strategy.

  • Protecting Transportation

    Implementing Security Policies and Programs
    • 1st Edition
    • R William Johnstone
    • English
    Protecting Transportation: Implementing Security Policies and Programs provides a thorough overview of transportation security in the United States, with a focus on policy. The book coversall major transportation modes and puts the American security system into perspective against other national and international systems. Author R. William Johnstone, a transportation security expert and member of the 9/11 Commission staff, discusses how the current transportation security system came to be and how it is performing. Whether you are a current or aspiring transportation security professional, a policymaker, or an engaged citizen, Johnstone’s presentation equips you to understand today’s issues and debates on a problem that affects every member of the global community. Transportation security has evolved in the years since 9/11 from a relatively modest, sporadic undertaking into a multi-billion dollar enterprise employing tens of thousands. Protecting Transportation describes how that system is organized, funded, and implemented.

  • Competitive Intelligence for Information Professionals

    • 1st Edition
    • Margareta Nelke + 1 more
    • English
    Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.

  • Creativity in Engineering

    Novel Solutions to Complex Problems
    • 1st Edition
    • David H Cropley
    • English
    Creativity is like an iceberg - the resulting new idea, or novel solution is only 10% of the effort. The other 90% is the complex interplay of thinking skills and strategies, personal and motivational properties that activate these skills and strategies, and the social and organizational factors of the environment that influence the creative process. Creativity in Engineering focuses on the Process, Person, Product, and Place to understand when and why creativity happens in the engineering environment and how it can be further encouraged. Special Features: Applies findings in creativity research to the engineering arena Defines engineering creativity and differentiates it from innovation Discusses personality and motivational factors that impact creativity Clarifies the role of creativity in the design process Details the impact of thinking skills and strategies in creativity Identifies the role the organization and environment plays in encouraging creativity

  • Environmental and Animal Rights Extremism, Terrorism, and National Security

    • 1st Edition
    • Elzbieta Posluszna
    • English
    As concerns about human treatment of the environment and animals have increased over the years, so have decentralized and extremist groups related to these causes. Environmental and Animal Rights Extremism, Terrorism, and National Security analyzes the international development of radical movements relating to environmental concerns and animal rights in the context of the threats they pose to national security. In addition to tracing the factors responsible for the rapid growth of these movements over the last 25 years, this text presents countermeasures that governments can deploy to neutralize the risk posed by these threats now and in the future. Bringing to bear new developments such as cyber activity and online activism, Environmental and Animal Rights Extremism, Terrorism, and National Security offers an examination of the direct and indirect violence, lone-wolf terrorism, and leaderless resistance that have characterized these radical wings from their inception.By not only identifying the tactics and organizational structures often employed by these groups, but also addressing future trends toward increased radicalization, Environmental and Animal Rights Extremism, Terrorism, and National Security is an important resource for identifying, anticipating, and mitigating threats posed by such movements.

  • Clinical Trial Design Challenges in Mood Disorders

    • 1st Edition
    • Mauricio Tohen + 3 more
    • English
    Poor clinical trial designs result in failed studies wasting research funds and limiting the advancement of cures for disorders. Clinical Trial Design Challenges in Mood Disorders outlines classic problems researchers face in designing clinical trials and discusses how best to address them for the most definitive and generalizable results. Traditional trial designs are included as well as novel analytic techniques. The book examines information on high placebo response, the generalizability of studies conducted in the developing world, the duration of maintenance studies, and the application of findings into clinical practice. With representation from contributors throughout the world and from academia, industry, regulatory agencies, and advocacy groups, this book will contribute toward improved clinical trial design and valid, precise, and reliable answers about what works better and faster for patients.

  • Psychology of Learning and Motivation

    • 1st Edition
    • Volume 62
    • English
    Psychology of Learning and Motivation publishes empirical and theoretical contributions in cognitive and experimental psychology, ranging from classical and instrumental conditioning to complex learning and problem solving. Each chapter thoughtfully integrates the writings of leading contributors, who present and discuss significant bodies of research relevant to their discipline. Volume 62 includes chapters on such varied topics as automatic logic and effortful beliefs, complex learning and development, bias detection and heuristics thinking, perceiving scale in real and virtual environments, using multidimensional encoding and retrieval contexts to enhance our understanding of source memory, causes and consequences of forgetting in thinking and remembering and people as contexts in conversation.

  • Sleep and Affect

    Assessment, Theory, and Clinical Implications
    • 1st Edition
    • Kimberly Babson + 1 more
    • English
    Sleep and Affect: Assessment, Theory, and Clinical Implications synthesizes affective neuroscience research as it relates to sleep psychology and medicine. Evidence is provided that normal sleep plays an emotional regulatory role in healthy humans. The book investigates interactions of sleep with both negative and positive emotions, along with their clinical implications. Sleep research is discussed from a neurobiological, cognitive, and behavioral approach. Sleep and emotions are explored across the spectrum of mental health from normal mood and sleep to the pathological extremes. The book, additionally, offers researchers a guide to methods and research design for studying sleep and affect. This book will be of use to sleep researchers, affective neuroscientists, and clinical psychologists in order to better understand the impact of emotion on sleep as well as the effect of sleep on physical and mental well-being.

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