Skip to main content
Elsevier

Books in Social sciences and humanities

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

  • Public Relations in Local Government

    • 1st Edition
    • Tom F. Richardson
    • English
    Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

  • The Secrets of Successful Copywriting

    • 1st Edition
    • Patrick J. Quinn
    • English
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • How to Influence Others at Work

    Psychoverbal communication for managers
    • 1st Edition
    • Dick McCann
    • English
    How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

  • Wood Finishing

    Pergamon Series of Monographs on Furniture and Timber
    • 1st Edition
    • John W. Collier
    • Jack Kape
    • English
    Wood Finishing provides a comprehensive guide to wood finishing. The emphasis of the book is on tackling practical topics. The text first details the material components of wood finishing, such as strippers, revivers, stoppers, and varnishes. Next, the selection covers the various processes in wood finishing, which include waxing, filling, spraying, and flatting. The next chapter talks about supplementary topics, such as the chemistry of timber, hazards, workshop practices, and testing finishes. The title also tackles the various tools utilized in wood finishing, which include brushes, spray paints, coating machines, and tumbling barrels. The book will be of great use to anyone who wants to expand knowledge in woodworking.

  • Labour Ward Manual

    • 2nd Edition
    • D T Y Liu + 1 more
    • English
    Labour Ward Manual, Second Edition provides guidelines for the application of obstetric knowledge to the labor ward environment. The practice of obstetrics is still an art and as such encompasses alternative approaches to achieve the same welcome end, the safety and wellbeing of both mother and child throughout labor and after delivery. The steps suggested for patient management and presentation concentrate on safety and simplicity. Throughout this book, it is stressed that the laboring woman and the fetus are the most important persons in the labor ward. This book clearly documents the emphasis on the atmosphere of ready redress by litigation; approach to women with individual needs; special care in the sensitive issue of induction; fetal monitoring; fluid replacement together with a clear protocol for management of fetal and maternal mishaps; and problems and hazards of women in the labor ward of hepatitis B or human immunodeficiency virus (AIDS) infection. This edition provides a clear concise guidance for all those involved in child birth.

  • How to Get Jobs in Microcomputing

    • 1st Edition
    • John F Charles
    • English
    How to Get Jobs in Microcomputing provides a guide to getting jobs in microcomputing and an insight into the role and function of microcomputing. The book starts by giving a background and history of microcomputing, discussing the types of available jobs, together with the useful and necessary skills for success in the microcomputer industry, and describing the types of people working within microcomputing. The text tackles steps that should be followed in getting a job in microcomputing; sources of information in the job search; and promotion and career prospects. Methods of keeping up-to-date and the future of jobs within microcomputing are also considered. The book concludes by providing appendices and computer weekly publications for the readers’ reference. Those currently engaged within mainframe or minicomputing and who wish to learn more about careers within microcomputing, especially, computer engineers, will find the book useful.

  • Getting Computer Jobs Abroad

    • 1st Edition
    • Michael Powell
    • English
    Getting Computer Jobs Abroad provides guidelines for DP personnel contemplating on working overseas on contract or as permanent staff, gives information about job opportunities, and covers work opportunities for partners, and other matters that could affect their decisions. The book begins by giving an overview of the changing world situation and continues by providing a country by country analysis of the main countries in which job opportunities exist for DP staff- or in which computer staff would like to find opportunities. The next six chapters cover information about job opportunities (i.e. whether languages are required, work permits, cost of living, taxation, housing, transport, etc.) in Europe, Scandinavia, the Middle East, Africa, Far East and Australasia, and North America. The pressures on one’s partner, looking after the welfare of the children, and finally making the decision are also considered. The last three chapters tackle working with agencies, dealing with moving and accommodation, and US taxation of overseas earnings. The book concludes by providing sample questionnaire for embassies, embassy addresses, European computing services associations, comparative pay figures, and a list of agencies. The text book will be invaluable to people who plan to work abroad.

  • Considering Computer Contracting?

    The Computer Weekly Guide to Becoming a Freelance Computer Professional
    • 2nd Edition
    • Michael Powell
    • English
    Considering Computer Contracting?: The Computer Weekly Guide to Becoming a Freelance Computer Professional explores many aspects of the contracting world and attempts to give advice to both the newcomer and the experienced contractors in possible progressions in contracting. The book discusses the reasons why companies take on contract staff and what specific skills and skill levels do they require. The text covers aspects of contracting, from setting up through preparing presentation materials, interviewing, and gaining the first contract to management as a contractor. Some details of opportunities available and the expected rates are also considered. The book describes the relationship of a contractor with agencies and with clients, and the actual mechanism for working as a contractor. The text concludes by providing after-contracting opportunities. People contemplating on becoming a computer contractor and practicing computer contractors will find this book useful.

  • Medical and Health Genomics

    • 1st Edition
    • Dhavendra Kumar + 1 more
    • English
    Medical and Health Genomics provides concise and evidence-based technical and practical information on the applied and translational aspects of genome sciences and the technologies related to non-clinical medicine and public health. Coverage is based on evolving paradigms of genomic medicine—in particular, the relation to public and population health genomics now being rapidly incorporated in health management and administration, with further implications for clinical population and disease management.

Related subjects