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Books in Social sciences and humanities

Sexual Attraction
1st Edition
June 3, 2016
Mark Cook + 1 more
English
Sexual Attraction is a very interesting and creative study on how humans get attracted to their opposite sex, presenting scientific basis of sexual attraction among humans. This book begins by elaborating on sexual arousal in humans, which is followed by a discussion on what is sexually desirable for a person. This discussion examines physical appearance of humans that contributes to sexual attraction. The two subsequent chapters are devoted to examining sexual behaviors, particularly the interesting topic of “love at first sight” and the concept of love. This book then explains how attraction can lead to marriage, explaining how two persons sexually attracted to each other successfully prolong the attraction and have a lasting relationship. This book ends by explaining the responses of other people who believe their unattractive appearance is the cause of their dull social and sexual lives. This book will surely be of interest to anyone interested in exploring sexual attraction. Because this book is science-based, it is helpful as well to those in the field of psychology and counseling.
Commercial Law
Made Simple
1st Edition
June 3, 2016
John Parris
English
Commercial Law: Made Simple covers the basic principles and concepts of commercial law. The book starts by describing trading entities, such as trading by individuals; corporations; and unincorporated associations, partnerships, and agencies. The book discusses contractual obligations, including topics about the nature and the laws related to contractual obligations, unilateral contracts, and contracts of mutual obligations. The sale of goods is also considered with regard to transference of ownership, the terms of the contract of sale, the rights of an unpaid seller, international trade, and hire purchase and similar transactions. The book further tackles carriage and insurance, assignments, negotiable instruments, and securities. Students taking business studies and courses in law and accountancy and businessmen will find the book an invaluable source of reference and guidance.
Science, Technology and Global Problems
The United Nations Advisory Committee on the Application of Science and Technology for Development
1st Edition
June 3, 2016
Sam Stuart
English
Science, Technology and Global Problems: The United Nations Advisory Committee on the Application of Science and Technology for Development documents the contributions and roles of the Advisory Committee on the Application of Science and Technology (ACAST) in society and nation development. The book is divided into three parts; the first of which gives a historical perspectives of the committee, including its origin, strategy for development, and plan of action. The second part enumerates and details the various areas and sectors ACAST assisted and considered in their goal to achieve quality advancement. The last part provides the overview of ACAST programs. The text will be invaluable to government agencies and offices, especially those in charge of community development. Those who want to dig deeper in the existence and role of ACAST will also benefit from the book.
Pattern Recognition by Humans and Machines
Visual Perception
1st Edition
June 3, 2016
Eileen C. Schwab + 1 more
English
Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.
European Social Policy, Today and Tomorrow
Pergamon International Library of Science, Technology, Engineering and Social Studies
1st Edition
June 3, 2016
Michael Shanks
English
The Practice of Public Relations
3rd Edition
June 3, 2016
Wilfred Howard
English
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.
Education and National Development
A Comparative Perspective
1st Edition
June 3, 2016
Ingemar Faegerlind + 1 more
English
Education and National Development: A Comparative Perspective discusses the correlation between education and national development. The book is comprised of nine chapters that cover several concerns regarding the subject matter, such as the theoretical underpinning, dimensions, policies, and practice. The first chapter discusses the origins of modern development thought, while the second chapter talks about how formal schooling can serve as an “agent of change”. Chapters 3, 4, and 5 cover the various dimension development, which are economic growth, employment, quality of life, and political system. Chapter 6 discusses strategies for educational reform, while Chapter 7 deals with the evaluation of development policy. The eighth chapter provides a comparative discourse about education and development under capitalism and socialism. Chapter 9 talks about education, the state, and development. The book will be of great interest to readers concerned about how education correlates with national development.
Public Supplies Work
In Principle and Practice with Particular Reference to Hospitals
1st Edition
June 3, 2016
G. R. Sampson
English
Public Supplies Work: In Principle and Practice with Particular Reference to Hospitals considers the concepts of supply management. This book is composed of 12 chapters that discuss the nature of the job of supplies officer and the organization of the supplies department. The opening chapters deal with the purchasing for the public service; influence of provisioning on purchasing arrangements; methods of purchasing supplies; making a list of approved suppliers; keeping stocks to a minimum; principles and systems of keeping records; definition of joint purchasing, central purchasing, and central storage. The succeeding chapters describe the nature, conditions, and types of contracts, as well as the management and maintenance of funds. The discussion then shifts to the importance of knowledge of commodities and its functions. The closing chapters are devoted to the classification and storage of equipment, as well as the examination of function, design, and materials of purchased items. The book can provide useful information to office administrators, students, and researchers.
Present-Day Russian Psychology
A Symposium by Seven Authors
1st Edition
June 3, 2016
Neil O'Connor
English
Present-Day Russian Psychology is the first comprehensive survey of Russian psychological literature written by bilingual psychologists. This book is composed of seven chapters, and begins with a description of the orienting reflex and the voluntary control of motor behavior. The next chapter discusses the reasons for the disparity between the development of engineering psychology in Russia and in the West and some vigorous attempts by Soviet investigators to close this gap. These topics are followed by discussions on abnormal psychology and psychotherapy, the analysis of psycholinguistic psychology, the studies of child development. The remaining chapters highlight some significant psychological observations to Russian laboratories. This book will be of value to psychologists and historians.
Rheumatism in Populations
1st Edition
June 3, 2016
J. S. Lawrence
English
Rheumatism in Populations provides information pertinent to rheumatic diseases. This book covers certain systemic orders such as the systemic lupus erythematosus that frequently affect the joints. Organized into 16 chapters, this book begins with an overview of the history of the epidemiology of rheumatism. This text then examines the prevalence of rheumatoid arthritis in screened sample and in total population samples. Other chapters consider the relative significance of rheumatic disorders as a cause of loss of work as revealed by the National Health Insurance statistics. This book discusses as well the pathology of disc disorders, osteoarthritis, rheumatoid arthritis, benign polyarthritis, metabolic joint disease, general connective tissue diseases, and immune deficiency diseases. The final chapter deals with diagnostic criteria for population investigations of rheumatoid arthritis. This book is a valuable resource for rheumatologists, physicians, and medico-social workers. Readers who are interested in the study of rheumatic diseases will also find this book useful.

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