Books in Business

Marketing Plans for Service Businesses

2nd Edition
September 13, 2005
Malcolm McDonald + 1 more
English
Paperback
9 7 8 0 7 5 0 6 6 7 4 6 3
eBook
9 7 8 0 0 8 0 4 9 2 8 7 2

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.

Research in Organizational Behavior

1st Edition
Volume 26
June 7, 2005
Barry Staw + 1 more
English
eBook
9 7 8 0 0 8 0 5 2 5 1 7 4

This twenty-sixth volume of Research in Organizational Behavior presents a set of well-crafted and thoughtful essays on a series of research topics. They range from efforts to redirect the study of leadership, to analyses of interpersonal relationships, to considerations of cross-cultural issues in organizing work, to discussions of institutional and environmental forces on organizational outcomes. Each of these essays includes a thorough review of the relevant literature, and more importantly, pushes that literature forward with new conceptual analysis and theory. In short, these essays continue the spirit of "rigorous eclecticism" that has exemplified the annual publication of ROB. As a collection, this year's set of essays provides a healthy advance for the field of organizational behavior. They are examples of serious scholarship that extend and challenge our current thinking about organizations and the behavior of its participants. Many of these chapters will take their place among the best presented by the Research in Organizational Behavior series. • Revisiting the Meaning of Leadership• When and How Team Leaders Matter• Normal Act of Irrational Trust: Motivated Attributions and the Trust Development Process• Gender Stereotypes and Negotiation Performance: An Examination of Theory and Research• Third-Party Reactions to Employee (Mis)treatment: A Justice Perspective• Subgroup Dynamics in Internationally Distributed Teams: Ethnocentrism or Cross-National Learning?• Protestant Relational Ideology: The Cognitive Underpinnings and Organizational Implications of an American Anomaly• Isomorphism In Reverse: Institutional Theory as an Explanation For Recent Increases in Intraindustry Heterogeneity and Managerial Discretion• The Red Queen: History-Dependent Competition Among Organizations

Money Laundering: business compliance

1st Edition
July 1, 2004
Stuart Bazley + 1 more
English
eBook
9 7 8 0 0 8 0 9 4 3 8 6 2

Money Laundering: Business Compliance is a timely and user-friendly manual that shows you how to comply fully and effectively with the Money Laundering Regulations 2003. In the drive to halt funding terrorist activity, control of money laundering activity has risen high on the government’s agenda. The Money Laundering Regulations 2003 expand the regulator’s already wide powers. Failure to comply with anti-money laundering provisions prevents businesses functioning properly, carries severe financial penalties and can result in serious criminal sanctions. Using flowcharts, diagrams, checklists and bullet points, this book explains how you can spot activities that must be reported. It alerts you to when and how you must report and to do so within minimum business interruption; demonstrates how to ensure compliance with the regulatory framework; gives details on correct training procedures; tells you how to avoid falling foul of the stringent rules against tipping off; and arms you with the knowledge to avoid the pitfalls. With its uniquely practical approach and hands-on guidance, the book should be the first port of call for all those wanting to understand the regulations and the guidance notes. This book is essential reading for MLROs, directors, compliance officers, risk officers, finance directors and accountants, company secretaries and all those within the regulated sector.

Insight in Innovation

1st Edition
May 8, 2004
Jan Verloop
English
Hardback
9 7 8 0 4 4 4 5 1 6 8 3 1
eBook
9 7 8 0 0 8 0 5 3 4 7 4 9

Innovation is an ancient art, may be as old as 500,000 years, but managing innovation is a relatively young management technique, only a few decades old, and has received much less attention than other aspects of innovation such as creativity, entrepreneurship or venturing. This book is not about providing a series of recipes on innovation management or a collection of case stories on how to do innovation or not. The few examples given are well known innovations from (Shell) history and all of them have been described before in the literature. However, this book does not focus on the brilliant result or failure of the innovations, but on the process of innovation in order to understand the features of a well-managed innovation effort. The book has been written around six main themes:1. Understanding innovation as a business process and how it has developed through history.2. For a manager it is essential to appreciate the fundamental difference between inside- and outside-the-box innovation; each one needs its own specific management process.3. The main roles of the innovation manager are managing the innovation funnel, executing the innovation strategy and optimising the value of the innovation portfolio.4. Entrepreneurship is the key resource in innovation and the right conditions have to be created for it to flourish in large companies.5. The value of innovation can be assessed as an option value and in creating intellectual capital for the company.6. Integrating sustainable development in the innovation process requires changes in the management process, in the assessment and valuation of innovation, and in the interaction with the stakeholders.

Research in Organizational Behavior

1st Edition
Volume 25
December 12, 2003
Roderick M Kramer + 1 more
English
eBook
9 7 8 0 0 8 0 4 9 8 0 2 7

This volume celebrates the first quarter century of publishing Research in Organizational Behavior. From its inception, Research in Organizational Behavior has striven to provide important theoretical integrations of major literatures in the organizational sciences, as well as timely examination and provocative analyses of pressing organizational issues and problems. In keeping with this tradition, the current volume offers an eclectic mix of scholarly articles that address a variety of important questions in organizational theory and do so from a diverse range of disciplinary perspectives and theoretical orientations. A number of the chapters also directly engage contemporary events and dilemmas of considerable importance.

National Reforms in European Gas

1st Edition
August 14, 2003
M. Arentsen + 1 more
English
eBook
9 7 8 0 0 8 0 5 3 7 2 9 0

Focussing on the change and development of national gas markets in Europe, this book provides an overview, analysis and comparison of recent dynamics in several national gas markets, at a time of very rapid change within this industry. This overview provides a better understanding of current events and future evolution in the European gas business.What can be expected at the European level given the recent trends and dynamics in national gas markets in Europe? How did countries respond to the EU gas directive and why? What are the important barriers to a harmonised European gas market from the perspective of national developments? This book tackles these and related questions.Written by experts across the field of energy policy and reform, this publication will be an invaluable resource for social scientists studying the ongoing reform process in energy markets as well as industry analysts, consultants, policy makers and utility companies worldwide.

Dividend Policy

1st Edition
March 10, 2003
George Frankfurter + 2 more
English
eBook
9 7 8 0 0 8 0 4 8 8 7 3 8

Dividend Policy provides a comprehensive study of dividend policy. It explores the puzzle presented by dividends: irrational and subject to fashion, yet popular and desirable, they remain a priority among managers, even while perceived as largely symbolic. After exploring the history of dividend payments, from the emergence of the modern corporation to current perspectives, it traces the evolution of academic models on dividend policy. Here the authors review models of symmetric and asymmetric information before analyzing academia's accomplishments in solving the dividend puzzle. Related subjects, such as valuation and wealth distribution, round out the authors' presentation about new ways to think about one of the most intriguing subjects in financial economics. The book is recommended for professors and students in departments of finance and business, corporate finance staff, and financial regulators.

Research in Organizational Behavior

1st Edition
Volume 24
December 3, 2002
Barry Staw + 1 more
English
eBook
9 7 8 0 0 8 0 5 4 4 4 5 8

The chapters in this collection address a variety of concerns in organizational theory, ranging from the evolution of organizations and cross-cultural analyses of managerial behavior to the micro-sociology of knowledge brokering within organizations and the etiology of organizational messes. Swaminathan, examines resource partitioning theory, an important theoretical perspective in population ecology. The next three chapters, broadly construed, address issues of organizational innovation, learning, and adaptation in complex environments. The next contribution, by John Carroll, Jenny Rudolph, and Sachi Hatakenaka examines how high-hazard organizations learn from experience. As with all organizations, high-hazard organizations such as nuclear power plants and chemical plants attempt to learn from experience in order to improve performance and, of course, to avoid catastrophic failure. Unlike many other kinds of organizations, however, failure to learn from prior experience-especiall... with respect to learning effectively from errors and mishaps-can prove extremely costly and even fatal. Hence, these organizations must balance between learning and control, and must do so under conditions of considerable oversight and scrutiny. provocative analysis of the role disorganization plays in organizational life. The two following chapters in this volume provide important overviews of theory and research on classic phenomena within organizational theory, followed by original theoretical syntheses. Robert Baron's chapter then undertakes a fresh and useful examination of the burgeoning literature on entrepreneurship and the two final chapters in the volume examine essential issues related to our understanding of organizations and the cultural environments in which they are embedded.

Relationship and Resource Management in Operations

1st Edition
October 14, 2002
David Loader
English
eBook
9 7 8 0 0 8 0 4 9 8 0 1 0

'Relationship and Resource Management in Operations' explains in practical terms the importance of the business relationships with internal and external counterparts while demonstrating how things can go wrong and what causes the situation. The authors examine the need to instil cultures in the team focusing on client service, risk and cost effectiveness. The text covers, via practical examples, the kind of scenario managers or supervisors might face in their role and shows what decisions could and should be made. The operations function in a financial organization is crucial to the success of the business. It drives both profitability and reputation as well as contributing to business development and support. It is also a complex part of a business and one that is treated differently in different types of organizations. The complexity of operations and the diverseness of the teams and the people they interact with create a need for a high degree of relationship and resource management. For instance a bank that is involved in both retail and investment banking will have hundreds of different relationship situations, but so too will a small private client broker. Some situations may be common to all types of organizations; others common to particular types of organizations and a few will be very specific to an organization. These relationships may be very open or highly discreet and confidential. Whatever the type of relationship, whether problematic or successful, it is likely that any problems will have an impact of the business. For operations managers their role is a key one. Charged with managing resources and the numerous relationship issues, it is neither a simple task nor, because of the variety and frequency of the issues that might arise, one that is easy to find solutions for. This book, however, explores some of the situations that managers might find themselves in and puts forward some solutions. Relationships and resources are the energy source that makes operations work and managed well they will provide the means to grow and to attain success. The central aim of this book is to provide knowledge and guidance on this important and key area of operations management. Successful operations teams are built on talented resource and effective management - let this book be your guide.

Elsevier's Dictionary of Advertising

1st Edition
September 13, 2002
S.G. Manoilova + 1 more
English
Hardback
9 7 8 0 4 4 4 5 0 6 9 1 7

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

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Business venturing

Corporate management

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Life Sciences

Physical Sciences & Engineering

Social Sciences & Humanities

Health

Books in Business

Marketing Plans for Service Businesses

Research in Organizational Behavior

Money Laundering: business compliance

Insight in Innovation

Research in Organizational Behavior

National Reforms in European Gas

Dividend Policy

Research in Organizational Behavior

Relationship and Resource Management in Operations

Elsevier's Dictionary of Advertising

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