Journal of Business Research

The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decision contexts, processes and activities, developing insights that are meaningful for theory, practice, and/or society at large. Its research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. Published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers, the Journal aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society.

The Journal has defined its scope by focusing on disciplinary tracks, each managed by dedicated experts:

• Advertising and Marketing Communications: Stacey Robinson

• Big Data & Business Analytics: Junhong Chu

• Business-to-Business Marketing: Nikolaos Panagopoulos

• Consumer Behavior & Wellbeing: Dipayan Biswas

• Corporate Social Responsibility & Business Ethics: Nikolaos Panagopoulos

• Entrepreneurship: Lucia Naldi

• Innovation Marketing & Management: Mirella Kleijnen

• Interactive Marketing & Social Media: Junhong Chu

• International Business: Lucia Naldi

• Marketing: Stacey Robinson

• Organizational Behavior & HRM: Ted Paterson

• Retailing and Multichannel Management: Stacey Robinson

• Sales Research: Nikolaos Panagopoulos

• Service Research: Mirella Kleijnen

• Strategic Management: Mariano Heyden

Beyond these tracks, JBR regularly highlights important emerging topics in its special issues. The Editors have produced guidelines on how to prepare a special issue proposal.