Industrial Marketing Management

The International Journal of Marketing for Industrial and High-Tech Firms

Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets.

Benefits to authors
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Please see our Guide for Authors for information on article submission. If you require any further information or help, please visit our Support Center

Special Issue suggestions All proposals for topics for IMM Special Issues should be sent to:
Dr. Selma Kadic-Maglajlic, [email protected] and
Dr. Maja Arslanagic-Kalajdzic, [email protected]