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Technology Entrepreneurship

Creating, Capturing, and Protecting Value

1st Edition - September 17, 2009

Authors: Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter

Language: English
eBook ISBN:
9 7 8 - 0 - 0 8 - 0 9 2 2 8 8 - 1

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market.… Read more

Technology Entrepreneurship

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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.