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Technology Entrepreneurship

Creating, Capturing, and Protecting Value

  • 1st Edition - October 21, 2009
  • Authors: Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter
  • Language: English
  • eBook ISBN:
    9 7 8 - 0 - 0 8 - 0 9 2 2 8 8 - 1

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market.… Read more

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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

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