Books in Social sciences and humanities

The Secrets of Successful Copywriting

1st Edition
June 6, 2016
Patrick J. Quinn
English
eBook
9 7 8 1 4 8 3 1 6 3 9 8 7

The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

Public Relations in Local Government

1st Edition
June 6, 2016
Tom F. Richardson
English
eBook
9 7 8 1 4 8 3 1 0 0 5 0 0

Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

Managing Tourism

1st Edition
June 6, 2016
S. Medlik
English
eBook
9 7 8 1 4 8 3 1 0 0 5 2 4

The Secrets of Successful Public Relations and Image-Making

1st Edition
June 6, 2016
Tony Greener
English
eBook
9 7 8 1 4 8 3 1 0 3 7 3 0

The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

Hotel and Catering Accounts

1st Edition
June 6, 2016
R. D. Boardman
English
eBook
9 7 8 1 4 8 3 1 3 5 7 1 7

Hotel and Catering Accounts discusses accounts and cost statements in the context of hotel and catering management. The book is comprised of 24 chapters that cover the range of accounts, costing, and budgeting relevant to caterers. The coverage of the text includes accounting concepts and conventions; elements of cost and sales; and non-profit-making concerns. The book also covers budgetary control; working capital management; and adjustments for stocks, accruals, and payments in advance. The text will be most useful to caterers and catering students. Students and professionals in the field of business management and accounting will also benefit from this book.

Human Resource Issues in International Tourism

1st Edition
June 6, 2016
Tom Baum
English
eBook
9 7 8 1 4 8 3 1 0 3 6 2 4

Human Resource Issues in International Tourism tackles human resource related concerns in international tourism. The book is comprised of 17 chapters that are organized into three parts. Part One covers the generic human resource concerns in international tourism. Part Two presents several case studies from different countries. The last part presents a case and conceptual framework to assist the development and implementation of national human resource policies for tourism. The text will be of great interest to readers who want an insight into the human resource aspects of international tourism.

Sociology

1st Edition
June 6, 2016
Caroline Cox
English
eBook
9 7 8 1 4 8 3 1 4 1 8 9 3

Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

Managing Public Services

1st Edition
June 6, 2016
Richard Common + 2 more
English
eBook
9 7 8 1 4 8 3 1 6 1 9 4 5

Managing Public Services: Competition and Decentralization is intended for public sector managers to help them assess their situation and assist them to think creatively about different approaches for the future. The book begins on the general principle that business is good and bureaucracy is bad. This topic is followed by detailed studies of organizations, whether these are in a competitive environment, victims of market rhetoric, or in another competitive spectrum. Public sector managers are then encouraged to analyze their own organizations so appropriate actions can be applied into their situation. The extent to which competition is happening is explained, and if competition does not work well, then the concept of decentralization may be adopted. To what extent decentralization can then be used to increase the motivation and commitment of their employees is explained. The authors believe that new ways and methods of working will follow. But, any successes of these changes have to be measured by an important gauge: the impact upon the recipients of the new and improved services. In any undertaking, failures are bound to happen, and the authors suggest that public sector managers should be more tolerant. Finally, the book notes that to achieve delivery of quality service, whether these are for customers or clients, an important approach to managerial action is the design towards a good experience. Public administrators, heads and CEOs of public institutions and private firms, professors and students in public administration, policymakers, and sociologists will find this book valuable.

Labour Ward Manual

2nd Edition
June 6, 2016
D T Y Liu + 1 more
English
eBook
9 7 8 1 4 8 3 1 4 1 2 4 4

Labour Ward Manual, Second Edition provides guidelines for the application of obstetric knowledge to the labor ward environment. The practice of obstetrics is still an art and as such encompasses alternative approaches to achieve the same welcome end, the safety and wellbeing of both mother and child throughout labor and after delivery. The steps suggested for patient management and presentation concentrate on safety and simplicity. Throughout this book, it is stressed that the laboring woman and the fetus are the most important persons in the labor ward. This book clearly documents the emphasis on the atmosphere of ready redress by litigation; approach to women with individual needs; special care in the sensitive issue of induction; fetal monitoring; fluid replacement together with a clear protocol for management of fetal and maternal mishaps; and problems and hazards of women in the labor ward of hepatitis B or human immunodeficiency virus (AIDS) infection. This edition provides a clear concise guidance for all those involved in child birth.

Managing Tourism

1st Edition
June 6, 2016
S. Medlik
English
eBook
9 7 8 1 4 8 3 1 0 3 7 2 3

Managing Tourism presents research studies that analyze the trends and information on the wide spectrum of tourism activities and industries. The book is comprised of 30 chapters that are organized into 10 parts. Part One discusses the future, impacts, and significance of tourism and Part Two deals with business growth and development. The text also tackles governments, markets, and industries, and then discusses product concepts. The air transport competition is also explained in the book. Subsequent parts cover tourist management and technologies. The last two parts tackle the Third World issues and the limits and threats to tourism. The book will be of great interest to readers concerned with the various aspects of tourism.

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Social Sciences & Humanities

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Books in Social sciences and humanities

The Secrets of Successful Copywriting

Public Relations in Local Government

Managing Tourism

The Secrets of Successful Public Relations and Image-Making

Hotel and Catering Accounts

Human Resource Issues in International Tourism

Sociology

Managing Public Services

Labour Ward Manual

Managing Tourism

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