Skip to main content
Elsevier

Books in Social sciences and humanities

  • Sexual Attraction

    • 1st Edition
    • Mark Cook + 1 more
    • English
    Sexual Attraction is a very interesting and creative study on how humans get attracted to their opposite sex, presenting scientific basis of sexual attraction among humans. This book begins by elaborating on sexual arousal in humans, which is followed by a discussion on what is sexually desirable for a person. This discussion examines physical appearance of humans that contributes to sexual attraction. The two subsequent chapters are devoted to examining sexual behaviors, particularly the interesting topic of “love at first sight” and the concept of love. This book then explains how attraction can lead to marriage, explaining how two persons sexually attracted to each other successfully prolong the attraction and have a lasting relationship. This book ends by explaining the responses of other people who believe their unattractive appearance is the cause of their dull social and sexual lives. This book will surely be of interest to anyone interested in exploring sexual attraction. Because this book is science-based, it is helpful as well to those in the field of psychology and counseling.

  • The Practice of Public Relations

    • 3rd Edition
    • Wilfred Howard
    • English
    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

  • Human Aspects of Urban Form

    Towards a Man—Environment Approach to Urban Form and Design
    • 1st Edition
    • Amos Rapoport
    • English
    Human Aspects of Urban Form: Towards a Man—Environment Approach to Urban Form and Design discusses the man—environment interaction in urban setting. The book is comprised six chapters that provide a broad conceptual framework using a range of disciplines. The text first tackles urban design as the organization of space, time, meaning, and communication. The second chapter talks about environmental quality, while the third chapter deals with environmental cognition. Next, the book tackles the importance and nature of environmental perception. Chapter 5 discusses the city in terms of social, cultural, and territorial variables. Chapter 6 details the distinction between associational and perceptual worlds. The book will be of great interest to urban planners and government policymakers. Researchers and practitioners of sociological and behavioral science will also benefit from the book.

  • Public Relations

    Made Simple
    • 1st Edition
    • Frank Jefkins
    • English
    Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

  • Commercial Law

    Made Simple
    • 1st Edition
    • John Parris
    • English
    Commercial Law: Made Simple covers the basic principles and concepts of commercial law. The book starts by describing trading entities, such as trading by individuals; corporations; and unincorporated associations, partnerships, and agencies. The book discusses contractual obligations, including topics about the nature and the laws related to contractual obligations, unilateral contracts, and contracts of mutual obligations. The sale of goods is also considered with regard to transference of ownership, the terms of the contract of sale, the rights of an unpaid seller, international trade, and hire purchase and similar transactions. The book further tackles carriage and insurance, assignments, negotiable instruments, and securities. Students taking business studies and courses in law and accountancy and businessmen will find the book an invaluable source of reference and guidance.

  • Company Law

    Made Simple
    • 1st Edition
    • Ronald R. Pitfield
    • English
    Company Law: Made Simple presents a logical explanation of the purposes of the law and the procedure by which its goals are attained. It discusses the operation and execution of the law. It addresses the nature of limited companies. Some of the topics covered in the book are the advantages of incorporation; limited companies as legal entities; types of registered companies; classification of companies; categories of unlimited companies; alterations to the memorandum; creation of the Certificate of Incorporation; nature of a memorandum; and operation of overseas companies. The nature and definition of prospectus are fully covered. The procedure for creating a prospectus is extensively discussed. An in-depth analysis of the forms of share capital is given. A study of the power of the company to borrow and to charge assets is also presented. A chapter is devoted to the appointment, registration, and assignment of office of directors. Another section focuses on the creation and monitoring of accounting records. The book can provide useful information to businessmen, lawyers, students, and researchers.

  • Design & Analysis

    Proceedings of the Sixth International Conference Held in Beijing, People's Republic of China, 11–15 September 1988
    • 1st Edition
    • Liu Cengdian + 1 more
    • English
    Pressure Vessel Technology, Volume 3 reviews the practices and trends in pressure vessel technology. This book discusses the tremendous progress in the various fields of pressure vessel technology, including fabrication techniques, ferrous materials, and life expectancy to assure structural integrity. Organized into 11 chapters, this compilation of papers begins with an overview of the fabrication techniques in pressure vessel technology. This text then examines the requirements of the chemical industry for the prevention of catastrophic failure of pressure components. Other chapters consider the major development of pressure vessels for special purposes, high pressure vessels, materials for making pressure vessels, and pressure vessel codes. This book discusses as well the seismic design in the field of pressure vessels and pipings. The final chapter deals with buckling resistance under seismic motions for thin-walled cylindrical vessels, of which predominant mode of failure is shear buckling and bending under horizontal earthquake loadings. This book is a valuable resource for mechanical engineers, project managers, and scientists.

  • Convex Structures and Economic Theory

    • 1st Edition
    • Hukukane Nikaido
    • Richard Bellman
    • English
    Mathematics in Science and Engineering, Volume 51: Convex Structures and Economic Theory consists of an account of the theory of convex sets and its application to several basic problems that originate in economic theory and adjacent subject matter. This volume includes examples of problems pertaining to interesting static and dynamic phenomena in linear and nonlinear economic systems, as well as models initiated by Leontief, von Neumann, and Walras. The topics covered are the mathematical theorems on convexity, simple multisector linear systems, balanced growth in nonlinear systems, and efficient allocation and growth. The working of Walrasian competitive economies, special features of competitive economies, and Jacobian matrix and global univalence are also covered. This publication is suitable for advanced students of mathematical economics and related fields, but is also beneficial for anyone who wishes to become familiar with the basic ideas, methods, and results in the mathematical treatment in economic theory through a detailed exposition of a number of typical representative problems.

  • A Guide to Recent Criminal Legislation

    Pergamon Modern Legal Outlines
    • 1st Edition
    • C. F. Shoolbred
    • W. A. J. Farndale
    • English

  • European Social Policy, Today and Tomorrow

    Pergamon International Library of Science, Technology, Engineering and Social Studies
    • 1st Edition
    • Michael Shanks
    • English

Related subjects