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Books in Social sciences and humanities

  • Clinical Aspects of Sleep and Sleep Disturbance

    • 1st Edition
    • Terrence L. Riley
    • English

  • Transitional Energy Policy 1980-2030

    Alternative Nuclear Technologies
    • 1st Edition
    • Hugh B. Stewart
    • English
    Transitional Energy Policy 1980-2030: Alternative Nuclear Technologies discusses topics the tackle concerns regarding the use of nuclear technology as an energy source. The book explains issues such as the reservations regarding the use of nuclear, energy resource supply/demand problems, and controversial concepts. The text is comprised of seven chapters; each tackles a different area of concern. Chapter I discusses the trends, logistic curves, economic cycles, and predictions of energy growth, while Chapter II covers the perils of paucity of fossil fuels. Chapter III deals with nuclear energy directions, and Chapters IV and V discuss the strategies used in pursuit of nuclear technology evolution. The sixth chapter tackles institutions and commercialization of nuclear technologies from a historical perspective, while the seventh chapter covers possible patterns. The book will be of great interest to readers concerned with the development of nuclear technology as an energy source.

  • The Psychology of Learning

    An Introduction for Students of Education
    • 1st Edition
    • Gordon R. Cross
    • Edmund King
    • English
    The Psychology of Learning: An Introduction for Students of Education provides a comprehensive coverage of educational psychology. The title tackles various psychological variables that play a critical role in education. The text first deals with learning theories, such as classical conditioning, operant conditioning, and the Gestalt theory. Next, selection deals with the concept of memory, which includes perception, short- and long-term memory, and forgetting. The text also talks about motivation, along with skills and language. Chapter 7 covers thinking and problem-solving, while Chapter 8 tackles intelligence and ability. The coverage of the title also includes personality and morality. The book will be of great use to student teachers, instructors, and behavioral scientists.

  • The Secrets of Successful Copywriting

    • 1st Edition
    • Patrick J. Quinn
    • English
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • Public Relations in Local Government

    • 1st Edition
    • Tom F. Richardson
    • English
    Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

  • Sociology

    An Introduction for Nurses, Midwives and Health Visitors
    • 1st Edition
    • Caroline Cox
    • English
    Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

  • Alarm Systems and Theft Prevention

    • 2nd Edition
    • Thad L. Weber
    • English
    Alarm Systems and Theft Prevention, Second Edition, recounts the sometimes sad, sometimes humorous, and nearly always unfortunate experiences of manufacturers, distributors, retailers, and individuals who have lost valuable merchandise, money, jewelry, or securities to criminal attacks. In most cases the losses occurred because there was a weak link: a vulnerability in the total security defense. The book presents in practical terms those weaknesses in physical security, alarm systems, or related security procedures that, when blended together, result in vulnerability. In addition to analyzing these cases and identifying the key elements of vulnerability, remedies for curing the weakness are also offered. Other sections of this book deal with the application, strengths, and limitations of security equipment. For the most part, equipment is presented from the practical viewpoint—what a security device or system will do (or not do) and how it should be applied and operated, rather than the detail of mechanical design, electrical circuitry, or laboratory theories. This book is written in layman's language and is intended to be read by people who supply, use, or need security services and equipment.

  • How to Influence Others at Work

    Psychoverbal communication for managers
    • 1st Edition
    • Dick McCann
    • English
    How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

  • Professional Telephone Selling

    Open Learning for Sales Professionals
    • 1st Edition
    • Sally Vince
    • English

  • Dewhurst's Practical Paediatric and Adolescent Gynaecology

    • 2nd Edition
    • D Keith Edmonds
    • English
    Dewhurst's Practical Paediatric and Adolescent Gynaecology, Second Edition, offers a practical guide for the clinician in the management of gynecological disorders of childhood and adolescence. The book begins with a discussion of patterns of gynecological disorders during childhood and adolescence. Separate chapters cover topics such as intersexuality; abnormalities of the genital tract; vulvovaginitis and other vulval lesions; and normal, precocious, and delayed puberty. Subsequent chapters examine adolescent menstrual disorders; breast lesions and abnormal stature; hirsutism and virilism; genital tract tumors; and sexual activity and its results in the 13-19-year-old.

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