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Books in Social sciences and humanities

  • Gravitation and Relativity

    International Series in Natural Philosophy
    • 1st Edition
    • M. G. Bowler
    • D. ter Haar
    • English
    International Series in Natural Philosophy, Volume 86: Gravitation and Relativity provides information pertinent to the fundamental aspects of the theories of gravitation. This book applies the elementary tools of special relativity to the problem of generalizing Newton's theory of gravitation. Organized into 10 chapters, this volume begins with an overview of the principle of relativity, which asserts theta there is no meaningful way of defining absolute velocity. This text then presents a discussion of the Eötvös–Dicke experiments that established the identity of inertial and gravitational mass. Other chapters consider the equations of electrodynamics derived by starting from the equations of electrostatics. This book discusses as well gravitational redshift, deflection of light, and radar echo delay. The final chapter attempts to establish the connection with general relativity and discusses how black holes may manifest themselves to the astronomer. This book is a valuable resource for physicists and undergraduate students in physics.
  • Game Theory and Experimental Games

    The Study of Strategic Interaction
    • 1st Edition
    • Andrew M. Colman
    • English
    Game Theory and Experimental Games: The Study of Strategic Interaction focuses on the development of game theory, taking into consideration empirical research, theoretical formulations, and research procedures involved. The book proceeds with a discussion on the theory of one-person games. The individual decision that a player makes in these kinds of games is noted as influential as to the outcome of these games. This discussion is followed by a presentation of pure coordination games and minimal situation. The ability of players to anticipate the choices of others to achieve a mutually beneficial outcome is emphasized. A favorable social situation is also influential in these kinds of games. The text moves forward by presenting studies on various kinds of competitive games. The research studies presented are coupled with empirical evidence and discussion designed to support the claims that are pointed out. The book also discusses several kinds of approaches in the study of games. Voting as a way to resolve multi-person games is also emphasized, including voting procedures, the preferences of voters, and voting strategies. The book is a valuable source of data for readers and scholars who are interested in the exploration of game theories.
  • The Psychology of Learning

    An Introduction for Students of Education
    • 1st Edition
    • Gordon R. Cross
    • Edmund King
    • English
    The Psychology of Learning: An Introduction for Students of Education provides a comprehensive coverage of educational psychology. The title tackles various psychological variables that play a critical role in education. The text first deals with learning theories, such as classical conditioning, operant conditioning, and the Gestalt theory. Next, selection deals with the concept of memory, which includes perception, short- and long-term memory, and forgetting. The text also talks about motivation, along with skills and language. Chapter 7 covers thinking and problem-solving, while Chapter 8 tackles intelligence and ability. The coverage of the title also includes personality and morality. The book will be of great use to student teachers, instructors, and behavioral scientists.
  • Handbook of Cosmetic Science

    An Introduction to Principles and Applications
    • 1st Edition
    • H. W. Hibbott
    • English
    Handbook of Cosmetic Science: An Introduction to Principles and Applications is a guidebook that aids in addressing several areas of concerns in cosmetic science. The book is comprised of 24 chapters that cover the wide spectrum of issues in cosmetics, from application of products up to the proper handling and packaging of cosmetic products. The text first discusses the importance of the body surfaces to which perfumes and cosmetics are applied such as the skin, hair, and teeth. Next the book deals with the chemistry of the raw materials that are processed in the cosmetics industry. The next chapters cover the formulation, production, and packaging of cosmetic products, along with product evaluation and measures to prevent damage to the goods. The text will be of great use to individuals involved in the research, development, production, and application of cosmetic products.
  • Society, Schools and Progress in the West Indies

    The Commonwealth and International Library: Education and Educational Research
    • 1st Edition
    • John J. Figueroa
    • Edmund King
    • English
  • Secondary School Examinations

    Facts and Commentary
    • 1st Edition
    • George J. Bruce
    • Edmund King
    • English
    The title first covers the general concerns in secondary school examinations, such as the pass/fail concept, reforms, interpretation of results, and admissibility of subjects. Next, the selection tackles the examination in the ordinary level. The third chapter discusses the Certificate of Secondary Education (C.S.E.) examination; this chapter details the advantages of the C.S.E. along with its systems. Chapter 4 covers the advanced level and university entrance requirements. The next two chapters deal with the General Certificate of Education (G.C.E.) examining bodies. The seventh chapter examines the secondary school testing system in the U.S., while the last chapter talks about the future of the English secondary school examinations. The book will be of great use to both in-training and professional teachers. School administrators will also benefit from the text.
  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.
  • A Prophet in Two Countries

    The Life of F.E. Simon
    • 1st Edition
    • Nancy Arms
    • G. M. D. Howat
    • English
    A Prophet in Two Countries: The Life of F.E. Simon is a biography of Franz Simon and his work in physical chemistry toward the development of nuclear energy. Born in a Jewish family in Berlin at the turn of the 20th century, at a time when Germany started repressing the Jews, Franz Simon becomes a doctor in physical chemistry and successfully conducts many scientific experiments. Germany restricts the Jews from obtaining some professions such as university professors, and though Simon successfully passes his “Habilitation” and is allowed to give lectures and collect fees, he is not given an established university appointment. He gets a professorship at the Technische Hochschule in Breslau, but does not stay there for long. Before the Nazis stepped-up their drive against Jewish emigration, Simon and his family leave for Oxford. In 1938, he becomes a British citizen. When World War II breaks, rumors spread that German refugees like Simon will face terrible punishment if Germany wins the war. This rumor only makes the German refugee-scientists more resolved in helping Britain produce the atomic bomb before Germany does. In 1940, he submits a report on Britain’s progress on nuclear energy. His method of gaseous diffusion is the most practicable and becomes the basis for many factories later on. His work on the diffusion project earns him the British C.B.E. award, which, for Simon, makes him a man, no longer without a nationality, but a proven British citizen. This biography will delight historians particularly those interested in the history of Jews in Germany and Britain. This book will also attract general readers who are interested in the lives of great scientists
  • Design for Tourism

    An ICSID Inter Design Report
    • 1st Edition
    • Michael M. Gorman + 2 more
    • English
    Design for Tourism: An ICSID Interdesign Report contains the proposals and recommendations of professional designers in the areas of holiday accommodation, transport, general equipment, and color and materials to develop tourist areas. The book describes ""pioneer new concepts in design"" in tourism and its implications for the social and physical environment in Ireland and other countries interested in tourism. For holiday accommodation designs, the book describes an almost generic type of hotel buildings and the two design proposals that focus 1) on new buildings or conversion of existing ones and 2) on the equipment and furnishings. In the area of transport design, the book addresses the traffic problems, forest development, rural built-up areas, the open country, and inside towns and villages. The book also discusses the general equipment that go along with tourism. This includes facilities for garbage collection and disposal, rest rooms, refreshment stands, and directional signs. The town of Ennis is used as a case study where the recommendations under the classification of general equipment can be used. For color and materials, the book examines the nature of the Irish landscape and presents the findings into diagrams and graphic terms. The text then describes the visual quality of the landscape, particularly those areas that are not readily recognized or identified as pleasing. The book is useful for city planners, tourist officials, tour operators, students of environmental planning and design, and administrators of local or rural places who wish to develop their tourism potential.