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Books in Social sciences and humanities

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    • Fundamentals of Public Relations

      • 2nd Edition
      • June 6, 2016
      • Lawrence W. Nolte
      • Dennis L. Wilcox
      • English
      • eBook
        9 7 8 1 4 8 3 1 5 2 1 9 6
      Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

    • Managing Public Services

      • 1st Edition
      • June 6, 2016
      • Richard Common + 2 more
      • English
      • Paperback
        9 7 8 1 4 8 3 1 2 9 5 2 5
      • eBook
        9 7 8 1 4 8 3 1 6 1 9 4 5
      Managing Public Services: Competition and Decentralization is intended for public sector managers to help them assess their situation and assist them to think creatively about different approaches for the future. The book begins on the general principle that business is good and bureaucracy is bad. This topic is followed by detailed studies of organizations, whether these are in a competitive environment, victims of market rhetoric, or in another competitive spectrum. Public sector managers are then encouraged to analyze their own organizations so appropriate actions can be applied into their situation. The extent to which competition is happening is explained, and if competition does not work well, then the concept of decentralization may be adopted. To what extent decentralization can then be used to increase the motivation and commitment of their employees is explained. The authors believe that new ways and methods of working will follow. But, any successes of these changes have to be measured by an important gauge: the impact upon the recipients of the new and improved services. In any undertaking, failures are bound to happen, and the authors suggest that public sector managers should be more tolerant. Finally, the book notes that to achieve delivery of quality service, whether these are for customers or clients, an important approach to managerial action is the design towards a good experience. Public administrators, heads and CEOs of public institutions and private firms, professors and students in public administration, policymakers, and sociologists will find this book valuable.

    • Productivity Now

      • 1st Edition
      • June 6, 2016
      • Jack Butterworth
      • R Brown + 2 more
      • English
      • Paperback
        9 7 8 0 0 8 0 1 3 0 2 0 0
      • eBook
        9 7 8 1 4 8 3 1 3 7 6 5 0
      Productivity Now presents the proper study of management. This book examines the three ways of increasing productivity, namely, by improved management technology, by improved machine technology and investment, and by a faster rate of work. Comprised of four chapters, this book begins with an overview of the differences between short-term productivity advances and long-term improvements. This text then examines the significance of cooperation between the management and workers. Other chapters consider the main disadvantages with the use of industrial consultants whereby his actions are misunderstood and his motives are mistrusted by the people he hopes to reorganize. This book discusses as well the distinction between organization and cooperation in increasing productivity. The final chapter deals with work simplification, work measurement, and production control. This book is a valuable resource for operational and plant managers. Management writers, industrial consultants, research workers, graduate students, and economists will also find this book useful.

    • Illinois Criminal Trial Evidence

      • 1st Edition
      • June 6, 2016
      • Ralph Ruebner
      • English
      • Paperback
        9 7 8 1 4 8 3 1 2 9 5 8 7
      • eBook
        9 7 8 1 4 8 3 1 6 2 0 0 3
      Illinois Criminal Trial Evidence is intended to assist the work of trial and appellate lawyers and judges. Illinois rules of evidence find their origins in various sources: English common law, American common law, constitutional law, Illinois statutory law, and Illinois Supreme Court rules. Illinois courts begin to selectively adopt some of the federal rules of evidence. Because Illinois is not yet an evidence code jurisdiction, it becomes more and more difficult for lawyers and judges to become thoroughly familiar with the state's rules of evidence. This book identifies those rules of evidence that are applicable to a criminal trial, explains the rules, and offers constructive criticism whenever necessary. This text also provides a table of cases used as reference on the topics discussed for each chapter. This text serves as a law school textbook or as a supplement to other law school trial and evidence publications.

    • Protection Officer Training Manual

      • 5th Edition
      • June 6, 2016
      • Sam Stuart
      • English
      • eBook
        9 7 8 1 4 8 3 1 4 1 5 1 0
      Protection Officer Training Manual, Fifth Edition is a guidebook that provides a comprehensive coverage of security practice. The book is comprised of 27 chapters that are organized into 10 units. The coverage of the text includes various security procedures, such as patrolling, traffic management, and crowd control. Security threats are also covered, including explosives, fire, and hazardous substances. The book also covers emergency or high-risk situation, such as V.I.P. protection, crisis intervention, and first aid administration. The text will be most useful to security trainee and instructors. Individuals involved in administrative and management position will also benefit from the book.

    • Transitional Energy Policy 1980-2030

      • 1st Edition
      • June 6, 2016
      • Hugh B. Stewart
      • English
      • eBook
        9 7 8 1 4 8 3 1 3 8 4 4 2
      Transitional Energy Policy 1980-2030: Alternative Nuclear Technologies discusses topics the tackle concerns regarding the use of nuclear technology as an energy source. The book explains issues such as the reservations regarding the use of nuclear, energy resource supply/demand problems, and controversial concepts. The text is comprised of seven chapters; each tackles a different area of concern. Chapter I discusses the trends, logistic curves, economic cycles, and predictions of energy growth, while Chapter II covers the perils of paucity of fossil fuels. Chapter III deals with nuclear energy directions, and Chapters IV and V discuss the strategies used in pursuit of nuclear technology evolution. The sixth chapter tackles institutions and commercialization of nuclear technologies from a historical perspective, while the seventh chapter covers possible patterns. The book will be of great interest to readers concerned with the development of nuclear technology as an energy source.

    • The Psychology of Learning

      • 1st Edition
      • June 6, 2016
      • Gordon R. Cross
      • Edmund King
      • English
      • Paperback
        9 7 8 0 0 8 0 1 8 1 3 5 6
      • eBook
        9 7 8 1 4 8 3 1 8 1 6 5 3
      The Psychology of Learning: An Introduction for Students of Education provides a comprehensive coverage of educational psychology. The title tackles various psychological variables that play a critical role in education. The text first deals with learning theories, such as classical conditioning, operant conditioning, and the Gestalt theory. Next, selection deals with the concept of memory, which includes perception, short- and long-term memory, and forgetting. The text also talks about motivation, along with skills and language. Chapter 7 covers thinking and problem-solving, while Chapter 8 tackles intelligence and ability. The coverage of the title also includes personality and morality. The book will be of great use to student teachers, instructors, and behavioral scientists.

    • The Secrets of Successful Copywriting

      • 1st Edition
      • June 6, 2016
      • Patrick J. Quinn
      • English
      • Paperback
        9 7 8 1 4 8 3 1 3 1 5 6 6
      • eBook
        9 7 8 1 4 8 3 1 6 3 9 8 7
      The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

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Arts and humanities

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