Books in Economic and consumer psychology

4 results in All results

Consumer Neuroscience

• 1st Edition
• October 24, 2023
• Cathrine Jansson-Boyd + 1 more
• English
• Paperback 978-0-443-13581-1

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• eBook 978-0-443-13582-8

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Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.

Designing and Managing Complex Systems

• 1st Edition
• December 1, 2022
• David Moriarty
• English
• Paperback 978-0-323-91609-7

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• eBook 978-0-323-91610-3

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The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them. Designing and managing such systems can be challenging, particularly in organizations. Designing and Managing Complex Systems introduces readers to the theory of complex systems, examining the role of human within larger systems, the factors that affect system performance, and how such systems can be optimized. The first section reviews the history of one particularly fruitful approach to complexity, one based on knowledge of the human nervous system. Next, the author discusses the current understanding of complex systems in a variety of domains including physical, biological, mechanical, and organizational. Within these chapters the author also introduces the idea that there are marked similarities in how complexity is successfully managed across these different domains and how the ideas from one domain can be useful in other domains. Next, these ideas are synthesized into a framework for successfully designing and managing complex systems. The fourth section focuses on case studies concerning failures and successes within complex systems.

Intentional Behaviorism

• 1st Edition
• April 10, 2020
• Gordon Foxall
• English
• Paperback 978-0-12-814584-5

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• eBook 978-0-12-814585-2

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Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and justifiable intentional explanation of behavior. Since the cognitive revolution in psychology, intentional explanations of behavior have become the norm, and as the methodology that provides the normal science component of psychology, cognitivism is sometimes accepted relatively uncritically. However, there is a lack of understanding of the role of psychological research in determining the place and shape of intentionality. This book explicates the philosophy of psychology that the author has devised and applied in his work on economic psychology and behavioral economics. Given the provenance of intentional behaviorism, economic and consumer psychology forms the primary application basis for the book. This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies.

Neuroscience of Preference and Choice

• 1st Edition
• September 30, 2011
• Raymond J. Dolan + 1 more
• English
• Hardback 978-0-12-381431-9

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• eBook 978-0-12-381432-6

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One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.