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Elsevier

Books in Economic and consumer psychology

  • Consumer Neuroscience

    Theory and Application
    • 1st Edition
    • Cathrine Jansson-Boyd + 1 more
    • English
    Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.

  • Designing and Managing Complex Systems

    • 1st Edition
    • David Moriarty
    • English
    The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them. Designing and managing such systems can be challenging, particularly in organizations. Designing and Managing Complex Systems introduces readers to the theory of complex systems, examining the role of human within larger systems, the factors that affect system performance, and how such systems can be optimized. The first section reviews the history of one particularly fruitful approach to complexity, one based on knowledge of the human nervous system. Next, the author discusses the current understanding of complex systems in a variety of domains including physical, biological, mechanical, and organizational. Within these chapters the author also introduces the idea that there are marked similarities in how complexity is successfully managed across these different domains and how the ideas from one domain can be useful in other domains. Next, these ideas are synthesized into a framework for successfully designing and managing complex systems. The fourth section focuses on case studies concerning failures and successes within complex systems.

  • Intentional Behaviorism

    Philosophical Foundations of Economic Psychology
    • 1st Edition
    • Gordon Foxall
    • English
    Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and justifiable intentional explanation of behavior. Since the cognitive revolution in psychology, intentional explanations of behavior have become the norm, and as the methodology that provides the normal science component of psychology, cognitivism is sometimes accepted relatively uncritically. However, there is a lack of understanding of the role of psychological research in determining the place and shape of intentionality. This book explicates the philosophy of psychology that the author has devised and applied in his work on economic psychology and behavioral economics. Given the provenance of intentional behaviorism, economic and consumer psychology forms the primary application basis for the book. This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies.

  • Neuroeconomics

    Decision Making and the Brain
    • 1st Edition
    • Paul W. Glimcher + 3 more
    • English
    Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates.