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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • Marketing Plans

    How to prepare them, how to use them
    • 5th Edition
    • April 25, 2002
    • Malcolm McDonald
    • English
    Marketing Plans, Fifth Edition, is a practical, step-by-step guide to marketing planning. This international, bestselling textbook from one of the world's leading marketing experts has been thoroughly revised and carefully updated with the latest developments in e-marketing, CRM, and new planning practices. Designed as a total, student-friendly resource it features: key concepts, crucial terms, examples, headlines, marketing insights, case studies, and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text.

  • Raising Entrepreneurial Capital

    • 1st Edition
    • March 25, 2002
    • John B. Vinturella + 1 more
    • English
    Raising Entrepreneurial Capital begins where entrepreneurship books leave off. This book provides a broad, high-level discussion of the financing decisions that companies must make to achieve success. With a focus on classic capital raising, the text covers the debt vs. equity decision, as well as the options available to smaller businesses. It also describes the factors that lead to rapid growth, including venture capital, IPOs, angels, incubators, and much more. Combining solid theory with practitioner's experience and insights, this book should increase student understanding of how to raise entrepreneurial capital. It explains how your company should position itself to attract private equity investment, and what steps you can take to improve your company's marketability. It includes several chapters on worldwide regional variations on forms and availability of pre-seed capital, incubators, and the business plans they create, with case-studies from Europe, Latin America, and the Pacific Rim. It also effectively differentiates between venture capital and entrepreneurial capital. This book will appeal to entrepreneurs and to students in Entrepreneurship programs, particularly entrepreneurial finance courses.

  • Research in Accounting Regulation

    • 1st Edition
    • Volume 15
    • January 23, 2002
    • Gary Previts
    • English

  • Making Common Sense Common Practice

    Models for Manufacturing Excellence
    • 1st Edition
    • December 17, 2001
    • Ron Moore
    • English
    Make more money in the manufacturing business - but not through cost-cutting and employee layoffs. This book clearly describes how you can turn common sense into common practice to achieve superior manufacturing performance and low-cost production.Presentin... the best practices of the best manufacturing companies in the world, this book presents proven models for achieving world-class performance. Using a fictional company called Beta International, the book illustrates the success and failures of the world's premier manufacturers, illustrating a stable path of growth for almost any manufacturing company.Through the experience of Beta International, you'll see how to increase uptime, lower costs, increase market share, maximize asset utilization, apply benchmarks and best practices, and improve many other aspects that ultimately raise your company's performance to the level of world-class. 'Making Common Sense Common Practice' takes a good, hard look at plant design, procurement, parts management, installation and maintenance, training and even offers a chapter on how to implement a computerized maintenance management system.In today's tough competitive markets, 'Making Common Sense Common Practice' greatly enhances your company's chance to succeed - and profit.

  • Directory Services

    Design, Implementation and Management
    • 1st Edition
    • December 12, 2001
    • Nancy Cox
    • English
    To optimally design and manage a directory service, IS architects and managers must understand current state-of-the-art products. Directory Services covers Novell's NDS eDirectory, Microsoft's Active Directory, UNIX directories and products by NEXOR, MaxWare, Siemens, Critical Path and others. Directory design fundamentals and products are woven into case studies of large enterprise deployments. Cox thoroughly explores replication, security, migration and legacy system integration and interoperability. Business issues such as how to cost justify, plan, budget and manage a directory project are also included. The book culminates in a visionary discussion of future trends and emerging directory technologies including the strategic direction of the top directory products, the impact of wireless technology on directory enabled applications and using directories to customize content delivery from the Enterprise Portal. Directory Services is a comprehensive and practical guide that provides organizations and consultants with a roadmap used to create the directory enabled global enterprise. To provide the reader with the core knowledge required for designing directory services, the book discusses directory fundamentals including X.500, X.509 and LDAP as well as how to cost justify, plan, budget and manage a directory project

  • Research in Organizational Behavior

    • 1st Edition
    • Volume 23
    • November 8, 2001
    • Barry Staw
    • English
    This 23rd volume of Research in Organizational Behavior presents papers on a variety of topics in the field of organizational behaviour, with the twin goals of consolidating prior research and breaking new theoretical ground.

  • Marketing Plans That Work

    • 2nd Edition
    • November 5, 2001
    • Malcolm McDonald + 1 more
    • English
    Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. This new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. It also adds technology to its focus in response to today's need to enhance sustainable competitive advantage. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from this book.

  • Shareholder Value - A Business Experience

    • 1st Edition
    • October 23, 2001
    • RoyE. Johnson
    • English
    Shareholder Value presents a powerful and useful toolkit of market-based perspectives, analytic approaches, valuation techniques, and specific financial metrics for use in everyday business life. The author helps a broad spectrum of professionals understand the salient points and real world implications of a 'value management' movement which has taken hold in many corporations in the United States and around the world. This movement is being supported by some of the major institutional investors who influence financial markets. The main goal of 'Shareholder Value' is to help working professionals grasp the concept of value 'creators' and 'destroyers', along with the implications. He also provides tools to measure the success (or failure) of major strategic and operational initiatives and enables corporate managers to understand how shareholder value is created, and then directs behaviour toward 'value-based' planning and action. Although mainly aimed at the professional market, 'Shareholder Value' will also be of use to students of business and finance as it is intended to provide a comprehensive foundation for important elements of business strategy and acquisition valuation, corporate financial analysis, capital investments, corporate financing and economic value based metrics.AUTHOR'S REVIEW:When developing this book, I strived to achieve the following: Provide the finance professional and student of finance with a comprehensive template of shareholder value concepts and techniques - geared toward use in a corporate setting Give the non-financial professional an understanding of the underpinnings and behavioural aspects of economic value management Outline and provide details of an effective process for implementing a value-based financial performance system within a corporation ...And, combine learning with enjoyable reading by presenting technical material through a story. The "story" and "characters" are unique features of Shareholder Value - A Business Experience. The reader can get an appreciation of the environment surrounding value-based management, along with challenges that arise when transitioning from traditional "accounting" performance (where earnings and earnings per share reign supreme) to "economic" performance (where cash flow and return on investment are emphasized). Characters occupying operating and staff roles have been created to represent people that those working inside companies (large, medium and small) may encounter and, also, to invoke some humour. Insights into how to function in different corporate roles can be gained by following the characters through the story.

  • Advances in International Accounting

    • 1st Edition
    • Volume 14
    • August 31, 2001
    • J. Timothy Sale
    • English
    This title is a refereed, academic research annual, that is devoted to publishing articles about advancements in the development of accounting and its related disciplines from an international perspective. This serial examines how these developments affect the financial reporting and disclosure practices, taxation, management accounting practices, and auditing of multinational corporations, as well as their effect on the education of professional accountants worldwide. "Advances in International Accounting" welcomes traditional and alternative approaches, including theoretical research, empirical research, applied research, and cross-cultural studies.

  • The Co-ordination of Mission Statements, Objectives, and Targets in UK Executive Agencies

    • 1st Edition
    • June 15, 2001
    • R. Eden + 1 more
    • English
    The main objective of this report is to review the rationale and difficulties of using a highly rational model of management in the public sector, with its focus on targeting, measuring and reporting performance.It also aims to identify the degree to which the mission statement, objectives and targets in the corporate and business plans of agencies are consistent, complete and co-ordinated.Finally it sets out to identify the perceptions of chief executives of agencies in Northern Ireland with reference to the development, use and impact of mission statements, objectives, targets and performance measures.

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