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Books in Business management and accounting

Our business, management, and accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

3201-3210 of 3210 results in All results

Corporate Image Management

  • 1st Edition
  • Steven Howard
  • English
Corporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organizations in today's increasingly competitive markets.The corporate image communicates the organization's mission, the professionalism of its leadership, the calibre of its employees, and its roles within the marketing environment or political landscape. Historically, thinking and writing about the subject has come from the area of graphic design. This approach no longer suits the global, dynamic, cross-border and cross-cultural world in which many of today's businesses and organizations compete.Corporate Image Management describes the discipline which will be a key to successful marketing well into the next century.Steven Howard, who has over 18 years' senior marketing experience in the Asia/Pacific region, illustrates the concept of corporate image management with case stories from Singapore Airlines, MasterCard International, Amazon.com, the National Basketball Association, Britain's Royal Family, and many others.

Managing in China

  • 1st Edition
  • Stephanie Jones
  • English
Managing in China - An Executive Survival Guide is based on dozens of interviews with expats from all over the world who are living and working in China. It is mostly anecdotal in nature, but addresses many of the important issues that face expats in hardship posts.An Executive Survival Guide is divided into 3 main sections:1. Surviving at work Recruiting & managing staff Managing customers Managing suppliers Managing your Chinese partner Dealing with infrastructure and the political system Managing your boss2. Surviving at home Finding somewhere to live Getting settled quickly Domestic comfort Health Family concerns Using local services3. Surviving socially Making friends Exploring your locality Understanding Chinese culture Basically a manual of advice, hints and tips for expatriates, based on other people's practical experience, An Executive Survival Guide will complement the technical information in the Business Guides series. Stephanie Jones is currently the General Manager of World Executive's Digest - Business Services in China. She is a well-known management speaker, and has published a wide variety of articles on management education, training and recruitment, and contributes to many newspapers and magazines in Europe, the USA and Asia. She is also the author of 15 business books.

Asean Business, Trade & Development

  • 1st Edition
  • Ron Edwards + 1 more
  • English
Interest in the Asean nations and the business opportunities its markets offer have grown considerably in the last decade. The paucity of accessible material for use in preparing current and prospective business people to develop their businesses in South East Asia has resulted in a clear market need for a single accessible guide for those interested in pursuing business opportunities in this young and dynamic market.The academic market has not been slow to offer programs tailored to these needs, with international and Asian trade becoming a growing area of specialisation within many business degrees. Students in such courses will find Asean Business, Trade and Development simultaneously readable and academically rigorous. The authors' analyses of the complex issues confronting the would-be Asean trader will be invaluable.

Indonesian Business Culture

  • 1st Edition
  • Rob Goodfellow
  • English
Indonesia is one of the most rapidly developing economies in the Asia Pacific region. Increasing numbers of multi-national companies are investing in large-scale development projects throughout Indonesia, and business is booming. Indonesia is also a country of great racial and cultural diversity, often misunderstood by the world at large. Indonesian Business Culture addresses the cultural issues related to doing business in Indonesia. It provides fascinating insights into the complexities of the Javanese, Indonesian Chinese, Balinese Hindu and Islamic cultures. It looks at the impact of history and culture on business practice, and provides detailed information for business people on dealing with cultural and religious issues. The chapter on Islamic banking is of particular significance.Designed for the reader who has no interest in wading through academic works on the subject, but who wants to understand Indonesia and its people better, and to maximise his chances of being successful in business there, Indonesian Business Culture will enable business visitors to Indonesia to avoid making mistakes that could affect the outcome of negotiations, and ensure that their Indonesian business partners are not offended in any way. Rob Goodfellow has many years experience studying, teaching and doing business in Indonesia. He has published numerous articles on Indonesian cultural, religious and business practices, in Australia and Indonesia. The book also contains contributions from a number of prominent Indonesian and Australian academics.

Investment in South East Asia

  • 1st Edition
  • Paul Davidson + 1 more
  • English
Investment In South East Asia covers much more than the law and policy relating to foreign investment in South East Asia. It provides a comprehensive, readable and practical guide to all aspects of investment.Brunei, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam are the countries covered. The main areas of coverage for each country are:Investment PolicyBusiness EntitiesRegulatory and Development AgenciesRestrictions on Foreign InvestmentTax StructureLabour RelationsIntellectual PropertyDispute ResolutionaseanInvestment in South East Asia also includes brief notes on the people, history, economy, infrastructure and culture of each country, and will provide an invaluable reference for all investors in South East Asia.

Business Culture in China

  • 1st Edition
  • Rob Goodfellow + 2 more
  • English
The realities of constant change at the dawn of the 'era of globalization' means that previously held stereotypical or traditional views about what constitutes a distinctive business culture must constantly be re-examined.Written in a comprehensive style, Business Culture in China represents the most up-to-date guide on doing business in China today. This book does not attempt to 'explain' China's complex business culture in terms of tradition alone, but rather looks at business as a dynamic expression of a living, changing culture.It creatively illustrates a number of key areas of interest that are seldom combined in one book. These include a discussion of Chinese managerial style, the best way to co-operate with departments of the Chinese government, the skills of negotiation, the cultural 'essence' of Chinese commerce, how to form a successful Joint-venture, Chinese Consumer psychology and the most effective way of promoting goods and services in the world's largest market.'The best book available on understanding the business dynamic in China today. I recommend it to everyone who is interested in better understanding commerce and society in changing PRC.'Professor Shan Gang Guao, Editor in Chief, The Economic Daily, Beijing'Business Culture in China is both useful and enjoyable. I have recommended it to a wide spectrum of readers - from professional business people and undergraduates to high school seniors in Asian studies courses. This book will easily keep the interest of anyone wishing to better understand China's rich, dynamic history and culture.'Professor John Glynn, Sydney Business School, The University of Wollongong

Saving Face, Losing Face, In Your Face

  • 1st Edition
  • Rob Goodfellow + 2 more
  • English
A challenging and possibly controversial work, Saving Face, Losing Face, In Your Face will define 'the West', and discuss in some detail how and why people from Europe have influenced the history and culture of almost every country on earth, and explain why the 'Western heart, mind and soul' is so dominant in so many facets of human endeavour.People of British and European descent have clearly recognised the value of understanding the various and distinctive societies and cultures that constitute Asia. Saving Face, Losing Face, In your Face turns the coin over, and explains that the richness and complexity of European society is no accident. It is rather the result of nearly 5000 years of constant religious, political, philosophical and scientific development.Many Asians experience European culture only through the offerings of Hollywood and other popular Western media. Saving Face, Losing Face, In your Face provides a deeper analysis of Western thinking.

Marketing Research

  • 3rd Edition
  • Wong Toon Quee
  • English
This is a fully revised and expanded edition of Marketing Research. This book covers all aspects of marketing research in a practical, easy-to-understand way. Though primarily aimed at marketing students, it will also be of great help to marketers as a reference manual.Marketing Research is a practical introduction, written by one of South East Asia's leading market researchers, into researching the dynamic and fast-growing markets of the Asia Pacific and worldwide. It is aimed at both students of marketing and practicising marketers.Marketing Research covers alls aspects of the marketing research process, including research design, sampling, product research and test marketing.

Internet Resources for Leisure and Tourism

  • 1st Edition
  • H.E. Dunsmore + 1 more
  • English
Internet Resources for Leisure and Tourism provides students with a quick guide to free resources on the Internet supported by its own website to ensure up-to-date information.

Marketing Insights for the Asia Pacific

  • 2nd Edition
  • Swee Hoon Ang + 2 more
  • English
Published in conjunction with Asia Pacific Marketing FederationMarketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including:· a collection of 25 articles from various magazines and journals· a selection of readings relating to topics of vital interest to marketers in asia· references to a broad range of marketing situations -- consumer, industrial, and service marketsA useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text.