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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • R&D and Licensing

    Building Value Through Intellectual Assets
    • 1st Edition
    • January 31, 2007
    • Kieran Comerford
    • English
    This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets.

  • Strategic Challenges and Strategic Responses

    The Transformation of Chinese State-Owned Enterprises
    • 1st Edition
    • January 31, 2007
    • Jifu Wang
    • English
    This book focuses on the strategic challenges, strategic responses, and strategies for China's state-owned enterprises (SOE), which face significant challenges from a nationwide economic transformation towards a market economy, from rapid globalization and from increasing industrial competition. The book is based on research which has identified the dominant challenges and forces for change in China, the nature of SOE responses to those forces, and SOE performance in making the necessary transformations to compete in a global business environment.

  • CIMA Exam Practice Kit Management Accounting Financial Strategy

    2007 Edition
    • 3rd Edition
    • January 25, 2007
    • Tony Graham
    • English
    CIMA Exam Practice Kits consolidate learning by providing an extensive bank of practice questions. Each solution provides an in depth analysis of the correct answer and highlights why the alternatives are incorrect. CIMA Exam Practice Kits are ideal for students studying independently or attending a tutored revision course. It supplements the Official CIMA Learning Systems and CIMA Revision Cards with a wealth of additional questions and material focused purely on applying what has been learnt to passing the exam. CIMA Exam Practice Kits help students prepare with confidence for exam day, and to pass first time.

  • CIMA Exam Practice Kit Financial Analysis

    2007 edition
    • 3rd Edition
    • January 25, 2007
    • Paul Rodgers
    • English
    CIMA Exam Practice Kits consolidate learning by providing an extensive bank of practice questions. Each solution provides an in depth analysis of the correct answer and highlights why the alternatives are incorrect. CIMA Exam Practice Kits are ideal for students studying independently or attending a tutored revision course. It supplements the Official CIMA Learning Systems and CIMA Revision Cards with a wealth of additional questions and material focused purely on applying what has been learnt to passing the exam. CIMA Exam Practice Kits help students prepare with confidence for exam day, and to pass first time

  • CIMA Exam Practice Kit Management Accounting Business Strategy

    2007 Edition
    • 3rd Edition
    • January 24, 2007
    • Tony Graham
    • English
    CIMA Exam Practice Kits consolidate learning by providing an extensive bank of practice questions. Each solution provides an in depth analysis of the correct answer and highlights why the alternatives are incorrect. CIMA Exam Practice Kits help students prepare with confidence for exam day, and to pass the new syllabus first time.

  • Research in Accounting Regulation

    • 1st Edition
    • Volume 19
    • January 24, 2007
    • Gary Previts + 1 more
    • English
    The scope of service provided by professional accountants is influenced by legislation and case law as well as the dictates of a variety of government and private sector agencies; including State Boards of Accountancy, Academic Accreditation Bodies, the United States Securities and Exchange Commission, the Public Accounting Oversight Board, independent standard setting bodies such as the Federal Accounting Standards Advisory Board [US], the Financial Accounting Standards Board [US] and the International Accounting Standards Board. These entities and self-regulatory organizations such as U.S. State Societies of CPAs and the American Institute of Certified Public Accountants and equivalent and emerging national bodies that exist in most developed and developing countries, are among the emerging entities which attempt to coordinate the activities of professional accountants among sovereign nations. It is important for academics, students, practitioners, regulators and researchers to consider and study the role and relationship of such bodies with the practice and content of our discipline.

  • Marketing in a Nutshell

    Key Concepts for Non-specialists
    • 1st Edition
    • January 9, 2007
    • Mike Meldrum + 1 more
    • English
    Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.

  • Marketing Due Diligence

    Reconnecting Strategy to Share Price
    • 1st Edition
    • January 8, 2007
    • Malcolm McDonald + 2 more
    • English
    The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-• Does the promised market exist?• Will the strategy deliver the market share promised?• Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?

  • The Globalisation of Executives and Economies

    Lessons from Thailand
    • 1st Edition
    • December 31, 2006
    • John Walsh
    • English
    How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.

  • Handbook of Management Accounting Research

    • 1st Edition
    • Volume 1
    • December 8, 2006
    • Christopher S. Chapman + 2 more
    • English
    Volume one of the Handbooks of Management Accounting Research sets the context for both Handbooks, with three chapters outlining the historical development of management accounting as a discipline and as a practice in three broad geographic settings. The bulk of the first volume then draws together a series of contributions that analyse the scholarly literature in terms of distinct intellectual and theoretical social science perspectives. The volume includes a chapter which looks at work informed by psychology as a base discipline. The volume also includes a set of chapters that seek to evaluate and explain issues of research method for the different approaches to research found within management accounting. Special pricing available if purchased as a set with Volume 2.

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