WebMining for Profit
E-Business Optimization
- 1st Edition - September 12, 2001
- Latest edition
- Author: Jesus Mena
- Language: English
WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for… Read more
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WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness. The book has a companion website that will be continuously updated. The site will enable readers to chat, mail sections to colleagues, and register for a newsletter on new profitability products, services, upgrades, announcements, and profitability case studies.
This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies.
This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies.
Appeals to anyone faced with the daunting task of selecting the right personalization product or service
Provides insight into building sticky and profitable web sites
Author has provided data mining consulting services to Fortune 100 corporations
Provides insight into building sticky and profitable web sites
Author has provided data mining consulting services to Fortune 100 corporations
Chief technology and chief executive officers of dot-coms and brick and mortar websites; web marketers and e-business directors
Marketing Technology; Web Data Components; Offline Demographics; Log Analyzers and Packet Sniffers; Collaborative Filtering Software; Data Mining Suites; Webhouses; Ad Networks; E-mail Management Systems; E-commerce Suites; Electronic Customer Relationship Management Systems (eCRMs); Application Service Providers (ASPs); Personalization, Profitability and Privacy; A Personalization Case Study
- Edition: 1
- Latest edition
- Published: October 25, 2001
- Language: English
JM
Jesus Mena
Jesứs Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at [email protected].
Affiliations and expertise
CEO of ProMiner, Inc., Alameda, CA, USA