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The Visual Identity of the Book
From the Renaissance to the Digital Age
- 1st Edition - February 28, 2025
- Author: Christina Banou
- Language: English
- Paperback ISBN:9 7 8 - 0 - 4 4 3 - 1 9 1 6 7 - 1
- eBook ISBN:9 7 8 - 0 - 4 4 3 - 1 6 1 3 2 - 2
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic… Read more
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Request a sales quoteThe Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.
Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.
Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.
- Explores the development of the visual identity of the book from the Renaissance to nowadays;
- Exhibits the impact of new techniques as well as of information and communication technologies on publishing;
- Discusses the transformations and transitions of the book (from the manuscript to the printed book, from the printed to the new forms of the book);
- Focuses on the creation of the typology and identity of the book;
- Highlights the role of the stakeholders of the publishing chain;
- Explains older and current issues of the visual appearance and identity of the book
- Comments on reader engagement and personalized publishing services
- Exploits challenges and opportunities for the ongoing “aesthetics of the book” as well as for promotion strategies and publishing policies; and
- Introduces a methodological framework that may serve for both theoretical approach and practical use.
Those individuals involved in the publishing industry and the publishing chain
- Title of Book
- Cover image
- Title page
- Table of Contents
- Copyright
- Dedication
- Foreword
- Preface and Acknowledgments
- A life in books
- Acknowledgments
- Chapter 1. Introduction: The visual identity of the book
- Abstract
- 1.1 The visual evolution and information mechanisms of the book
- 1.2 Redefining the book: Quests and questions
- 1.3 Understanding the publishing industry: A history of innovations and challenges
- 1.4 The aesthetic capital of the publishing industry
- 1.5 The structure of the book
- Chapter 2. Through the page: The evolution of the visual identity
- Abstract
- 2.1 The “horseless carriage” period: The early printed books
- 2.2 The visual order of the page
- 2.3 Information mechanisms of the book: Parts of the book
- 2.4 The democratization of taste and visual expectations
- 2.5 Establishing everyday book culture from Aldus Manutius to Allen Lane
- 2.6 Conclusions of the chapter: Defining the page, maturing the book
- Chapter 3. Converged aesthetics: Personalized publishing services
- Abstract
- 3.1 Converged aesthetics: The evolution of “luxury” copies and deluxe editions
- 3.2 The systemization of deluxe and limited editions from the Renaissance to nowadays
- 3.3 The post-luxury copy: Customized copies, personalized publishing services and reader engagement
- 3.4 The uses of the book
- Chapter 4. Conclusions: Challenges and opportunities
- Abstract
- 4.1 Reframing the world: Visual structures, strategies, and uses of the book
- 4.2 Constant challenges for the book and the publishing industry. Future research
- Bibliography
- Further reading
- Appendix A. List of illustrations
- Index of names
- Index of Terms
- No. of pages: 212
- Language: English
- Edition: 1
- Published: February 28, 2025
- Imprint: Chandos Publishing
- Paperback ISBN: 9780443191671
- eBook ISBN: 9780443161322
CB
Christina Banou
Dr Christina Banou is Professor in “Book Policy and Publishing” at the Dep. of Archives, Library Science and Museology, School of Information Science and Informatics, Ionian University, Corfu, Greece. Former Vice Rector for Academic Affairs, International Relations and Extraversion at the Ionian University, she is the Director of the Post-Graduate Programme “Management of Cultural Information”. Her main areas of research interest include publishing, book policy, book history, current trends of the publishing industry, aesthetics of the printed book, reading policy. She has presented papers in refereed journals and has participated at international conferences.
Her book Re-Inventing the Book. Challenges from the Past for the Publishing Industry with a foreword by Prof. Angus Phillips has been published by Elsevier – Chandos Publishing in 2017.
Three monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2022), “Through the Looking Glass”. The Greek Publishing Companies at a Turning Point, Athens: Papazisis Publishers. Banou, Christina (2012), Gutenberg’s Next Step: The Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.
Affiliations and expertise
Professor (in Book Policy and Publishing), Dep. of Archives, Library Science and Museology, Faculty of Information Science and Informatics, Ionian University,Read The Visual Identity of the Book on ScienceDirect