The Springboard
How Storytelling Ignites Action in Knowledge-Era Organizations
- 1st Edition - October 12, 2000
- Latest edition
- Author: Stephen Denning
- Language: English
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational… Read more
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Description
Description
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.
Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.
Key features
Key features
* Provides innovative and powerful tools which can effect organizational change
* Helps organizations share knowledge critical to success in the information economy
* First book on a major emerging trend in organizational change and K.M.
* Helps organizations share knowledge critical to success in the information economy
* First book on a major emerging trend in organizational change and K.M.
Table of contents
Table of contents
Preface; Sighting the Springboard Story; Telling a Story that Rings True; Communicating a Vision; Getting Inside an Idea; A Tale of Two Stories; Co-Creating the Same Story; Another Mode of Knowing; Crafting the Springboard Story; Performing the Springboard Story; Building Up the Springboard Story; Embodying the Idea in a Story; The Medusa's Stare; Appendices; Bibliography
Product details
Product details
- Edition: 1
- Latest edition
- Published: November 8, 2000
- Language: English
About the author
About the author
SD
Stephen Denning
Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.
Affiliations and expertise
formerly with the World Bank, now an independent Management Consultant