The CIM Marketing Dictionary
Published in association with the Chartered Institute of Marketing A Professional Development Series title
- 5th Edition - June 6, 1996
- Imprint: Butterworth-Heinemann
- Author: Norman Hart
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 9 3 8 3 5 - 6
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of… Read more
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Request a sales quoteThe CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Marketing, sales, advertising and publicity managers; specialists in purchasing, export, packaging, marketing research; students on CIM and all business studies courses.
Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law
- Edition: 5
- Published: June 6, 1996
- Imprint: Butterworth-Heinemann
- No. of pages: 336
- Language: English
- eBook ISBN: 9780080938356
NH
Norman Hart
Affiliations and expertise
Formerly a Course Leader at Henley Management College and Member of the Faculty at the Chartered Institute of Marketing.