The CIM Marketing Dictionary
Published in association with the Chartered Institute of Marketing A Professional Development Series title
- 5th Edition - June 6, 1996
- Latest edition
- Author: Norman Hart
- Language: English
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of… Read more
Purchase options
Data Mining & ML
Unlock the cutting edge
Up to 20% on trusted resources. Build expertise with data mining, ML methods.
Description
Description
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Readership
Readership
Marketing, sales, advertising and publicity managers; specialists in purchasing, export, packaging, marketing research; students on CIM and all business studies courses.
Table of contents
Table of contents
Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law
Product details
Product details
- Edition: 5
- Latest edition
- Published: June 6, 1996
- Language: English
About the author
About the author
NH
Norman Hart
Affiliations and expertise
Formerly a Course Leader at Henley Management College and Member of the Faculty at the Chartered Institute of Marketing.