Sustainable Wine Tourism
Strategic Management and Innovation in the Old and New World
- 1st Edition - June 1, 2027
- Latest edition
- Editors: Javier Martínez-Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara
- Language: English
Sustainable Wine Tourism: Strategic Management and Innovation in the Old and New World offers a comprehensive and interdisciplinary examination of sustainable wine tourism, blendi… Read more
Description
Description
Designed to bridge fragmented knowledge and promote interdisciplinary dialogue, Sustainable Wine Tourism: Strategic Management and Innovation in the Old and New World addresses both theoretical frameworks and practical implications for industry stakeholders and policymakers. It synthesizes empirical evidence and case studies to identify emerging challenges and opportunities, while proposing a structured research agenda to guide future scholarship and strategic development. This essential resource empowers readers to foster resilient, innovative, and competitive wine tourism sectors worldwide, responding to evolving consumer expectations and sustainability imperatives.
Key features
Key features
- Examines sustainable wine tourism through an integrated framework combining strategic management, wine innovation, and tourism studies
- Analyzes practices and strategies in both Old World and New World wine regions to identify context-specific approaches and transferable lessons
- Synthesizes theoretical and empirical insights to establish a research agenda for advancing sustainable wine tourism
- Brings together contributions from an international network of academics and practitioners, ensuring interdisciplinary perspectives and practical relevance
Readership
Readership
Table of contents
Table of contents
1. Conceptual framework and evolution of sustainable wine tourism
2. Strategic management approaches in the wine tourism sector
3. Innovation typologies and their application in wine tourism
Part II – Regional strategies and comparative insights
4. Sustainable wine tourism practices in the Old World
5. Sustainable wine tourism practices in the New World
6. Analytical reflections on strategic approaches across Old and New World regions
Part III – Cross-cutting themes and emerging challenges
7. Social capital, community engagement, collaboration networks, and regional competitiveness
8. Digital transformation and innovation ecosystems in wine tourism
9. Governance, policy frameworks, and destination management for sustainable competitiveness
Part IV – Conclusions and future directions
10. Lessons learned from global sustainable wine tourism practices
11. Future challenges and opportunities for the wine tourism sector
12. Research and policy agenda for sustainable wine tourism
Product details
Product details
- Edition: 1
- Latest edition
- Published: June 1, 2027
- Language: English
About the editors
About the editors
Javier Martínez-Falcó
Javier Martínez Falcó is an Assistant Professor in the Department of Business Organization at the University of Alicante and a Research Fellow in the Department of Geography and Environmental Studies at Stellenbosch University. He holds a PhD with international distinction in Business, Economy and Society, supported by a predoctoral research stay at Sonoma State University (United States, 2022). He has also completed twelve postdoctoral research stays at Stellenbosch University (South Africa, 2023), Burgundy School of Business (France, 2022, 2023 and 2024), Lublin University of Technology (Poland, 2023), RMIT University Vietnam (Vietnam, 2024), Universidad Nacional de Cuyo (Argentina, 2024), Universidade Federal do Rio Grande do Sul (Brazil, 2024), Universidad Adolfo Ibáñez (Chile, 2024), Universidad de la República (Uruguay, 2024), Universidad de Santiago de Chile (Chile, 2024), and East Kazakhstan Technical University (Kazakhstan, 2025).
Throughout his research career, he has published articles in leading journals including the Journal of Cleaner Production, Corporate Social Responsibility and Environmental Management, the Journal of Intellectual Capital, Regional Studies, Management Decision, and the British Food Journal, among others, indexed in the Journal Citation Reports (JCR) and/or Scopus. He has published more than 80 articles in JCR-indexed journals, as well as numerous book chapters with prestigious publishers in the Social Sciences, including Emerald, Springer, Palgrave Macmillan, Octaedro, and IGI Global (Q1 in the Scholarly Publishers Indicators-CSIC). His research has also been presented at more than 100 national and international conferences, and he has served on the scientific and organizing committees of several academic events. Notably, he has been a co-founder of the International Conference on Food and Wine Tourism Strategic Management for Sustainable Regional Development, the Conference on Economics and Management of Wine Businesses (4rd Edition), and the Conference on Wine Tourism (2nd Edition).
Eduardo Sánchez-García
Eduardo Sánchez García is an Assistant Professor in the Department of Business Organization at the University of Alicante (Spain). He holds a PhD with international distinction in Business, Economy and Society and completed a predoctoral research stay at Lublin University of Technology (Poland, 2021). During his academic training, he received two extraordinary awards in recognition of his outstanding performance in his Master's and Doctoral studies. He has also completed 13 postdoctoral research stays at Stellenbosch University (South Africa, 2023), Burgundy School of Business (France, 2022, 2023 and 2024), Lublin University of Technology (Poland, 2023), RMIT University Vietnam (Vietnam, 2024), Universidad Nacional de Cuyo (Argentina, 2024), Universidade Federal do Rio Grande do Sul (Brazil, 2024), Universidad Adolfo Ibáñez (Chile, 2024), Universidad de la República (Uruguay, 2024), Universidad de Santiago de Chile (Chile, 2024), and East Kazakhstan Technical University (Kazakhstan, 2024 and 2025).
His research focuses on key drivers of innovation and sustainable development in business contexts, including knowledge management, value creation, leadership, supply chain management, circular practices, and entrepreneurial orientation. He has published more than 80 articles in journals indexed in JCR and/or SJR, as well as books and book chapters with prestigious publishers including De Gruyter, Dykinson, Emerald, IGI Global, Octaedro, Palgrave Macmillan, Peter Lang, Routledge, and Springer. He regularly collaborates with researchers from universities around the world and is a member of the DECI-GLOBAL research group. He has presented his research at more than 100 national and international conferences and has served on scientific and organizing committees on several occasions. He co-founded the Wine Business Economics and Management Conference and the Wine Tourism Conference at the University of Alicante, as well as the International Conference on Strategic Management of Wine and Gastronomic Tourism for Sustainable Regional Development. He has also participated in numerous competitive research projects, led seven knowledge-transfer projects with companies as principal investigator, and has more than 10 years of professional experience in international logistics and customs clearance.
Bartolomé Marco-Lajara
Bartolomé Marco-Lajara is a professor in the Department of Business Administration. Since October 2020, he has been the department's director. He previously served on the dean's team at the Faculty of Economics and Business Administration. He held the position of Vice Dean of Business Administration, TADE, and I 2 Business Administration from the 2012/13 academic year until February 2018, and Vice Dean of Business Administration and Double Degrees from March 2018 to October 2020.
His research focuses on Strategic Business Management and tourism business management, fields in which he has published extensively through journal articles, books, and conference contributions. He has also participated in several national and European research projects, serving as a main researcher in some of them.