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Books in Administration and marketing

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21-30 of 35 results in All results

Marketing the Best Deal in Town

  • 1st Edition
  • March 31, 2008
  • Nancy Rossiter
  • English
  • eBook
    9 7 8 - 1 - 7 8 0 6 3 - 1 2 7 - 1
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

Social Marketing

  • 1st Edition
  • May 21, 2007
  • Gerard Hastings
  • English
  • eBook
    9 7 8 - 0 - 0 8 - 0 5 5 0 1 1 - 4
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions.

Probabilistic Methods for Financial and Marketing Informatics

  • 1st Edition
  • March 19, 2007
  • Richard E. Neapolitan + 1 more
  • English
  • Hardback
    9 7 8 - 0 - 1 2 - 3 7 0 4 7 7 - 1
  • eBook
    9 7 8 - 0 - 0 8 - 0 5 5 5 6 7 - 6
Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science.

Marketing Plans

  • 6th Edition
  • March 13, 2007
  • Malcolm McDonald
  • English
  • eBook
    9 7 8 - 0 - 0 8 - 0 4 8 9 3 5 - 3
Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:• Key Concepts • Crucial Terms • Examples • Headlines • Marketing Insights • Case Studies • Exercises The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text.

Marketing in a Nutshell

  • 1st Edition
  • January 9, 2007
  • Mike Meldrum + 1 more
  • English
  • eBook
    9 7 8 - 0 - 0 8 - 0 4 6 8 5 5 - 6
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.

Marketing Due Diligence

  • 1st Edition
  • January 8, 2007
  • Malcolm McDonald + 2 more
  • English
  • Paperback
    9 7 8 - 0 - 7 5 0 6 - 8 3 4 2 - 5
  • eBook
    9 7 8 - 0 - 0 8 - 0 4 6 9 5 6 - 0
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-• Does the promised market exist?• Will the strategy deliver the market share promised?• Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?

Emergency Response Planning for Corporate and Municipal Managers

  • 2nd Edition
  • March 1, 2006
  • Paul A. Erickson
  • English
  • Hardback
    9 7 8 - 0 - 1 2 - 3 7 0 5 0 3 - 7
  • eBook
    9 7 8 - 0 - 0 8 - 0 4 7 7 5 8 - 9
Emergency Response Planning for Corporate and Municipal Managers, Second Edition, outlines the essential roles of corporate and municipal managers when responding to a wide range of natural and man-made disasters. It demonstrates the importance of their relationships with federal, state, and local government agencies as well as public and private community sectors. Author Paul Erickson, one of the leading experts in the field, focuses on proactively planning for emergencies, particularly in the recognition and advanced coordination of response to incidents instead of simply implementing emergency measures. This book provides specific recommendations regarding the immediate and long-term health and safety of emergency response. End of chapter summaries and questions provide concise information on learning objectives and a review of important concepts. This book is recommended for graduate and undergraduate students studying emergency planning, management, and response; security, disaster recovery, loss prevention, and business continuity professionals and consultants; municipal managers involved in emergency planning and response; and corporate risk management/hazard professionals.

Marketing Due Diligence

  • 1st Edition
  • October 17, 2005
  • Malcolm McDonald + 2 more
  • English
  • eBook
    9 7 8 - 0 - 0 8 - 0 4 5 9 4 2 - 4
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.

Marketing Plans for Service Businesses

  • 2nd Edition
  • September 13, 2005
  • Malcolm McDonald + 1 more
  • English
  • Paperback
    9 7 8 - 0 - 7 5 0 6 - 6 7 4 6 - 3
  • eBook
    9 7 8 - 0 - 0 8 - 0 4 9 2 8 7 - 2
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.

Profile of the International Filtration and Separation Industry

  • 5th Edition
  • December 17, 2004
  • Kenneth S Sutherland
  • English
  • eBook
    9 7 8 - 0 - 0 8 - 0 5 0 9 0 8 - 2
The total world sales of filtration and separation equipmentand spares are estimated at US$29.5 billion in 2003. Good growth is forecast to continue through to 2009, on the back of the expansion in China, and the fresh and wastewatersegment growth rates, with a CAGR of more than 6%." --Profile of the International Filtration and Separation Industry - Market Prospects to 2009, 5th Edition This revised and updated 5th edition includes increased coverage on the strategic direction of the industry, plus it offers forecasts, analysis and comment on the filtration and separation industry to 2009.The study also outlines the structure of the global industry, assesses market and technological trends, offers market figures and forecasts to 2009 and identifies the major players.

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