Books in Internet and web technology

31-40 of 169 results in All results

Architecting High Performing, Scalable and Available Enterprise Web Applications

• 1st Edition
• October 29, 2014
• Shailesh Kumar Shivakumar
• English
• Paperback 978-0-12-802258-0

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• eBook 978-0-12-802528-4

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Architecting High Performing, Scalable and Available Enterprise Web Applications provides in-depth insights into techniques for achieving desired scalability, availability and performance quality goals for enterprise web applications. The book provides an integrated 360-degree view of achieving and maintaining these attributes through practical, proven patterns, novel models, best practices, performance strategies, and continuous improvement methodologies and case studies. The author shares his years of experience in application security, enterprise application testing, caching techniques, production operations and maintenance, and efficient project management techniques.

Machine Takeover

• 1st Edition
• May 18, 2014
• Frank George
• English
• eBook 978-1-4831-8803-4

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Machine Takeover: The Growing Threat to Human Freedom in a Computer-Controlled Society discusses the implications of technological advancement. The title identifies the changes in society that no one is aware of, along with what this changes entails. The text first covers the information science, particularly the aspect of an automated system for information processing. Next, the selection deals with social implications of information science, such as information pollution. The text also tackles the concerns in the utilization of technology in order to manipulate the lives of people without their knowledge. In Part III, the title covers the science of cybernetics and artificial intelligence. The last part tackles the consequences of modern science. The book will be of great interest to readers who are concerned with the direction of contemporary science.

Relevance Ranking for Vertical Search Engines

• 1st Edition
• January 25, 2014
• Bo Long + 1 more
• English
• Paperback 978-0-12-407171-1

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• eBook 978-0-12-407202-2

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In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, Relevance Ranking for Vertical Search Engines teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications. This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals.

Designing with the Mind in Mind

• 2nd Edition
• December 17, 2013
• Jeff Johnson
• English
• eBook 978-0-12-411556-9

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In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.

Social Media Security

• 1st Edition
• November 1, 2013
• Michael Cross
• English
• Paperback 978-1-59749-986-6

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• eBook 978-1-59749-987-3

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Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis).However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control.

Social Reading

• 1st Edition
• October 31, 2013
• José-Antonio Cordón-García + 3 more
• English
• Paperback 978-1-84334-726-2

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• eBook 978-1-78063-392-3

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Contemporary developments in the book publishing industry are changing the system as we know it. Changes in established understandings of authorship and readership are leading to new business models in line with the postulates of Web 2.0. Socially networked authorship, book production and reading are among the social and discursive practices starting to define this emerging system. Websites offering socially networked, collaborative and shared reading are increasingly important. Social Reading maps socially networked reading within the larger framework of a changing conception of books and reading. This book is structured into chapters covering topics in: social reading and a new conception of the book; an evaluation of social reading platforms; an analysis of social reading applications; the personalization of system contents; reading in the Cloud and the development of new business models; and Open Access e-books.

Building Communities

• 1st Edition
• October 31, 2013
• Denise Garofalo
• English
• eBook 978-1-78063-401-2

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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’

Social Media Audits

• 1st Edition
• October 31, 2013
• Urs E Gattiker
• English
• Paperback 978-1-84334-745-3

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• eBook 978-1-78063-426-5

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Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.

The Digital Crown

• 1st Edition
• September 17, 2013
• Ahava Leibtag
• English
• Paperback 978-0-12-407674-7

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• eBook 978-0-12-407657-0

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In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

Local Community in the Era of Social Media Technologies

• 1st Edition
• August 31, 2013
• Hui-Lan Titangos
• English
• Paperback 978-1-84334-696-8

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• eBook 978-1-78063-361-9

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Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject. The first section of the book covers the early efforts of recording the local Santa Cruz area, before moving on to deal with Library 1.0. The next section looks at the present situation with Library 2.0 and its benefits. The book ends with a discussion of future directions and the implications of Library 3.0 and beyond.