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Building Communities

Social Networking for Academic Libraries

1st Edition - October 31, 2013

Author: Denise Garofalo

Language: English
Paperback ISBN:
9 7 8 - 1 - 8 4 3 3 4 - 7 3 5 - 4
eBook ISBN:
9 7 8 - 1 - 7 8 0 6 3 - 4 0 1 - 2

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract… Read more

Building Communities

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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’