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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mo… Read more
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Immediately download your ebook while waiting for your print delivery. No promo code needed.
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
Foreword
Preface
Chapter 1. Introduction to Sensory Evaluation
1.1 Introduction and objective
1.2 Historical background
1.3 Development of sensory evaluation
1.4 Defining sensory evaluation
1.5 A physiological and psychological perspective
Chapter 2. The Organization and Operation of a Sensory Evaluation Program
2.1 Introduction
2.2 Organizing a sensory evaluation program
2.3 Conclusions
Chapter 3. Measurement
3.1 Introduction
3.2 Components of measurement: scales
3.3 Selected measurement techniques
3.4 Conclusion
Chapter 4. Test Strategy and the Design of Experiments
4.1 Introduction
4.2 Test request and objective
4.3 Product criteria
4.4 Psychological errors
4.5 Statistical considerations
4.6 Experimental design considerations
4.7 Selected product designs
Chapter 5. Discrimination Testing
5.1 Introduction
5.2 Methods
5.3 Components of testing
5.4 Special problems
5.5 Summary
Chapter 6. Descriptive Analysis
6.1 Introduction
6.2 Test methods
6.3 Applications for descriptive analysis
6.4 Conclusions
Chapter 7. Affective Testing
7.1 Introduction
7.2 Methods
7.3 Subjects
7.4 Types of acceptance testing
7.5 Special issues
7.6 Conclusions
Chapter 8. Strategic Applications
8.1 Introduction
8.2 Front end of innovation
8.3 Product development
8.4 Product optimization
8.5 Sensory, physical, and chemical relationships
8.6 Stability testing
8.7 Quality control
8.8 Market audits
8.9 Extended-use testing
8.10 Sensory and legal claims for advertising
8.11 Conclusion
Chapter 9. Epilogue
9.1 Introduction
9.2 Educating the sensory professional
9.3 The future
References
Index
Food Science and Technology International Series
HS
RB
HT