Skip to main content

Sensory Evaluation Practices

  • 4th Edition - August 2, 2012
  • Editors: Herbert Stone, Rebecca N. Bleibaum, Heather A. Thomas
  • Language: English
  • Hardback ISBN:
    9 7 8 - 0 - 1 2 - 3 8 2 0 8 6 - 0
  • eBook ISBN:
    9 7 8 - 0 - 1 2 - 3 8 2 0 8 7 - 7

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mo… Read more

Sensory Evaluation Practices

Purchase options

Limited Offer

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code is needed.

Book bundle cover eBook and print

Institutional subscription on ScienceDirect

Request a sales quote

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.