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Rapid Sensory Profiling Techniques

Applications in New Product Development and Consumer Research

  • 2nd Edition - December 1, 2022
  • Latest edition
  • Editors: Julien Delarue, J. Ben Lawlor
  • Language: English

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper… Read more

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Description

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.

This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.

Key features

  • Includes overviews of method principles, pros and cons, and real case studies showing how to set-up, execute, analyze and present findings to stakeholders
  • Provides readers with a set of tools that are more rapid, more agile, and more cost efficient when compared to more traditional methods
  • Educates and empowers those working in research and development on how to meet shorter product turnaround times

Readership

R&D managers and product development personnel in the food and other consumer industries; academics with a research interest in the area of sensory perception; sensory survey and software developers

Table of contents

1. The use of rapid sensory methods in R&D and research: an introduction

2. Alternative methods of sensory testing: advantages and disadvantages

3. Rapid and Slower Methods to Measure Emotion Responses to Food Products

4. Measuring sensory perception in relation to consumer behavior

5. Expedited procedures for conceptual profiling of brands, products and packaging

6. Flash Profile, its evolution and uses in sensory and consumer science

7. Free sorting as a sensory profiling technique for product development

8. Free multiple sorting as a sensory profiling technique

9. Free-JARs

10. Napping and sorted Napping as a sensory profiling technique

11. Polarized sensory positioning (PSP) as a sensory profiling technique

12. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome

13. Open-ended questions in sensory testing practice

14. Temporal dominance of sensations (TDS) as a sensory profiling technique

15. Ideal profiling as a sensory profiling technique

16. Adoption and use of Flash Profiling in daily new product development: a testimonial

17. Improving team tasting in the food industry

18. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters

19. Sensory testing with flavourists: challenges and solutions

20. Projective Flash Profile from experts to consumers: a way to reveal fragrance language

21. Use of rapid sensory methods in the automotive industry

22. Sensory testing in new product development: working with children

23. Sensory testing in new product development: working with older people

24. Non-Meat Analogs – A Mind Genomics Cartography of their perceived health benefits

25. Natural Language Processing

26. A perspective on the evolution of descriptive methods

Product details

  • Edition: 2
  • Latest edition
  • Published: December 7, 2022
  • Language: English

About the editors

JD

Julien Delarue

Julien Delarue is Assistant Professor of Sensory & Consumer Science at the University of California Davis. His research focuses on methods to measure consumer sensory perception and preferences and on their effective use in R&D. He seeks to develop high validity consumer-oriented methods. His research explores the role of context in hedonic measures using immersive environments and digital technologies. He also works to develop and validate rapid and flexible descriptive analysis methods with application to new product development and consumer research. Formerly a Professor at AgroParisTech in the food science and technology joint research unit with INRAE and Université Paris-Saclay, he has served as the Chair of the French Society for Sensory Analysis (SFAS) and of the European Sensory Science Society (E3S).
Affiliations and expertise
Associate Professor of Sensory and Consumer Science, AgroParisTech, Paris Institute of Technology for Life, Food and Environmental Sciences, France

JL

J. Ben Lawlor

J. Ben. Lawlor is a sensory and consumer scientist at Nestlé with a background in nutritional sciences. His primary interests are in the promotion and education of the value of sensory sciences, the translation of sensory science into impactful business solutions, and the use of sensory and nutritional sciences for healthy, and sustainable, eating behaviors.
Affiliations and expertise
Nestle NPTC Singen, Germany

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