Public Communication and Behavior

Preface

An Evaluation of the Models Used to Evaluate Television Series

I. Introduction

II. Sesame Street's Accomplishments

III. Formative Evaluation and the CTW Production Model

IV. Evaluating Models of Summative Evaluation

V. Evaluation Results

References

A Synthesis of 1043 Effects of Television on Social Behavior

I. Introduction

II. Methods

III. Results

IV. Summary and Discussion

References

Additional References: Studies Coded for the Meta-Analysis

More Than Meets the Eye: TV News, Priming, and Public Evaluations of the President

I. Introduction

II. A Theory of Priming

III. Method

IV. Experimental Tests of Priming

V. Priming and Presidential Responsibility

VI. Priming in Presidential Elections

VII. Summary and Conclusions

Technical Appendix

References

The Myth of Massive Media Impact: Savagings and Salvagings

I. Origins and Nature of the Myth

II. Evidence Regarding Intended Mass Media Effects

III. Evidence Regarding Unintended Mass Media Effects

IV. Salvaging the Myth of Media Effectiveness

V. Concluding Judgments

References

The Found Experiment: A New Technique for Assessing the Impact of Mass Media Violence on Real-World Aggressive Behavior

I. Introduction

II. Comparison of the Found Experiment with Laboratory and Field Experiments

III. A Paradigm for Investigating the Real-World Impact of Mass Media Stories

IV. Eleven Found Experiments on the Impact of Antisocial Behavior Publicized by the Mass Media

V. Summary of Results

VI. Methodological Strengths

VII. Methodological Limitations

VIII. Summary of Methodological Strengths and Limitations

IX. Future Research

References

Index