Public Communication and Behavior
Volume 1
- 1st Edition - January 28, 1986
- Imprint: Academic Press
- Editor: George Comstock
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 5 3 1 9 5 6 - 0
- eBook ISBN:9 7 8 - 1 - 4 8 3 2 - 1 4 2 1 - 4
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models… Read more
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Request a sales quotePublic Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Preface
An Evaluation of the Models Used to Evaluate Television Series
I. Introduction
II. Sesame Street's Accomplishments
III. Formative Evaluation and the CTW Production Model
IV. Evaluating Models of Summative Evaluation
V. Evaluation Results
References
A Synthesis of 1043 Effects of Television on Social Behavior
I. Introduction
II. Methods
III. Results
IV. Summary and Discussion
References
Additional References: Studies Coded for the Meta-Analysis
More Than Meets the Eye: TV News, Priming, and Public Evaluations of the President
I. Introduction
II. A Theory of Priming
III. Method
IV. Experimental Tests of Priming
V. Priming and Presidential Responsibility
VI. Priming in Presidential Elections
VII. Summary and Conclusions
Technical Appendix
References
The Myth of Massive Media Impact: Savagings and Salvagings
I. Origins and Nature of the Myth
II. Evidence Regarding Intended Mass Media Effects
III. Evidence Regarding Unintended Mass Media Effects
IV. Salvaging the Myth of Media Effectiveness
V. Concluding Judgments
References
The Found Experiment: A New Technique for Assessing the Impact of Mass Media Violence on Real-World Aggressive Behavior
I. Introduction
II. Comparison of the Found Experiment with Laboratory and Field Experiments
III. A Paradigm for Investigating the Real-World Impact of Mass Media Stories
IV. Eleven Found Experiments on the Impact of Antisocial Behavior Publicized by the Mass Media
V. Summary of Results
VI. Methodological Strengths
VII. Methodological Limitations
VIII. Summary of Methodological Strengths and Limitations
IX. Future Research
References
Index
- Edition: 1
- Published: January 28, 1986
- Imprint: Academic Press
- No. of pages: 328
- Language: English
- Paperback ISBN: 9780125319560
- eBook ISBN: 9781483214214
GC
George Comstock
George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods.
Affiliations and expertise
Syracuse University, New York, U.S.A.Read Public Communication and Behavior on ScienceDirect