Psychological Processes in Social Media
Why We Click
- 1st Edition - January 10, 2025
- Author: Rosanna E. Guadagno
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 8 1 1 3 2 0 - 2
- eBook ISBN:9 7 8 - 0 - 1 2 - 8 1 1 3 2 1 - 9
Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological… Read more
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Request a sales quote- Each chapter starts with a contemporary real-world example illustrating the main point of the chapter
- Integrates research from the psychological sciences, mass communication, and media studies
- Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
- Includes sections on gender differences in social media use
- Highlights the positive and negative psychological impact of social media use
- Features cultural differences in social media as a cross-cutting theme throughout the book
1. Introduction to Social Media
2. The Self in Social Media
3. Personality in Social Media
4. Gender and Cultural Considerations in Social Media
5. Social Influence and Persuasion Processes in Social Media
6. Virality and Emotional Contagion in Social Media
7. Romantic Relationships on Social Media
8. Anti-Social Behavior on Social Media
9. Social Media and Well-Being
- No. of pages: 300
- Language: English
- Edition: 1
- Published: January 10, 2025
- Imprint: Academic Press
- Paperback ISBN: 9780128113202
- eBook ISBN: 9780128113219
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Rosanna E. Guadagno
Dr. Rosanna E. Guadagno teaches and researches psychology and information systems at the University of Oulu, Finland. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences. She previously taught at Stanford University and other US Universities.