Promoting Health
The Primary Health Care Approach
- 8th Edition - March 20, 2025
- Imprint: Elsevier
- Authors: Jane Taylor, Lily O’Hara
- Language: English
- Paperback ISBN:9 7 8 - 0 - 7 2 9 5 - 4 4 7 1 - 9
- eBook ISBN:9 7 8 - 0 - 7 2 9 5 - 9 8 4 9 - 1
Comprehensive and easy-to-understand framework for health promotion practicePromoting Health: The Primary Health Care Approach 8e supports a broad range of practitioners to underst… Read more
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Request a sales quoteComprehensive and easy-to-understand framework for health promotion practice
Promoting Health: The Primary Health Care Approach 8e supports a broad range of practitioners to understand the key values, principles, concepts and practices of health promotion in a primary health care context and apply these in their everyday work as health professionals.
The book comprehensively explores the role of structural and systemic determinants of health and health equity, and the social, cultural, economic, commercial, political, natural and built environments.
Fully updated throughout, the eighth edition addresses current global and local issues that impact on population health, including political and economic instability, climate change and pandemics.
- End of chapter reflective questions that enable users to consolidate their learning through practice activities and develop their health promotion competencies
- Covers hot topics, including climate and health, health equity, and the social, commercial and political determinants of health and wellbeing
- Each chapter aligned to core professional competencies for health promotion practice
- Aligned to the Ottawa Charter for Health Promotion action areas
- Practice insights are presented throughout to demonstrate the application of concepts
New to this edition:
- Learning outcomes for each chapter
- Updated content
Student resources on Evolve:
- Chapter reflective questions
- Chapter quiz questions
Facilitator resources on Evolve:
- Model responses to
- Chapter reflective questions
- Chapter quiz questions
- Image Gallery
- Promoting Health: The Primary Health Care Approach
- Cover image
- Title page
- Table of Contents
- Copyright
- Preface
- Introduction
- Acknowledgements
- About the authors
- Glossary
- List of Illustrations
- List of Tables
- 1. Critical health promotion practice in a comprehensive primary health care context
- Introduction
- Defining health and wellbeing
- Health
- Wellbeing
- Quality of life
- A salutogenic approach
- Resilience
- The human right to health and wellbeing
- Health and wellbeing equity and equality
- Equity
- Equality
- Health and wellbeing indicators
- Health inequalities in Australia and Aotearoa New Zealand
- Broader indicators of health and wellbeing
- World Health Organization
- Primary health care
- Primary health care approaches
- Health promotion
- Subsequent global health promotion charters and declarations
- Health promotion competencies
- IUHPE core competencies and professional standards for health promotion
- IUHPE Health Promotion accreditation system
- Health promotion competencies across the health professions
- Health promotion models
- Framework for critical health promotion practice within a CPHC context
- Conclusion
- References
- 2. Socio-ecological determinants of health and wellbeing
- Introduction
- Socio-ecological determinants of health and wellbeing
- Socio-ecological health and wellbeing determinants models
- Mandala of Health
- Determinants of illness and health model
- Iceberg model
- Red Lotus Critical Health Promotion Model
- Individual-level health and wellbeing determinants
- Biological factors
- Socio-economic factors
- Cognitive factors
- Affective factors
- Environmental-level determinants of health and wellbeing
- Social environment
- Cultural environment
- Political environment
- Economic environment
- Commercial environment
- Built environment
- Natural environment
- Conclusion
- References
- 3. Ecological sustainability and human health and wellbeing
- Introduction
- Ecological sustainability
- Planetary boundaries
- Global responses to ecological sustainability
- Impact of ecological sustainability on health and wellbeing
- Climate change
- Water resources
- Air quality
- Food security
- Local level health promotion action for ecological sustainability
- Building healthy public policy and creating supportive environments
- Developing personal skills
- Strengthening community action
- Reorienting health services
- Conclusion
- References
- 4. Health promotion practice
- Introduction
- Critical health promotion values and principles
- Stage 1: Community assessment
- Defining community
- Community participation in health promotion
- Types of community health and wellbeing assets and needs
- Sources of data on community health and wellbeing assets and needs
- Reporting findings to the community
- Setting priorities for health promotion action
- Health and wellbeing priority issue analysis
- Stage 2: Planning the health promotion program
- Goal
- Objectives and sub-objectives
- Strategies and activities
- Stage 3: Implementing the health promotion program
- Stage 4: Evaluating the health promotion program
- What is evaluation?
- Why evaluate?
- Who is the evaluation for?
- Planning for evaluation
- Evaluation ethics
- Resources
- Health promotion evaluation framework
- Evaluation reports
- Conclusion
- References
- 5. Building healthy public policy and creating supportive environments
- Introduction
- Building healthy public policy
- Healthy public policy
- Role of healthy public policy
- Values underpinning policy
- Health in All Policies
- Public policymaking process
- Policy cycle
- Influencing the policymaking process
- Levels of policy: Global to local
- Healthy public policy at all levels: Tobacco control case example
- International level tobacco control: World Health Organization
- National level tobacco control: Australia and Aotearoa New Zealand
- State level tobacco control: Victoria, Australia
- Local government level tobacco control: City of Melbourne
- Organisational level tobacco control
- Advocating for healthy public policy
- Policy influencers
- Advocacy and lobbying
- Creating supportive environments through health promoting settings
- Health promoting cities
- Health promoting municipalities
- Health promoting schools
- Health promoting workplaces
- Health promoting sporting organisations
- Health promoting universities and colleges
- Intersectoral collaboration and partnerships
- Intersectoral collaboration
- Partnerships
- Conclusion
- References
- 6. Strengthening community action
- Introduction
- Community development defined
- Philosophy of community development
- Community empowerment
- Community development practice
- Community development models
- Processes and outcomes of community development practice
- Community development practice roles, skills and attributes
- Community development practice roles
- Community development practice skills and attributes
- Social enterprise and social entrepreneurship
- Evaluating community development practice
- Challenges for community development practice
- Conclusion
- References
- 7. Developing personal skills through health education
- Introduction
- Health education and health literacy
- Health education
- Health literacy
- Ensuring Cultural Safety in health education
- Education for critical consciousness
- Criticisms of health education
- Planning health education strategies
- Behaviour change theories and models
- Learning and teaching theory
- Skills for educating groups and communities
- Developing learning goals and objectives
- Using adult learning principles
- Communicating effectively with adult learners
- Teaching–learning activities
- Working with groups
- Group theory
- Types of groups
- Elements of successful group work
- Practical tips for working with groups
- Getting the group started
- Conclusion
- References
- 8. Developing personal skills through social marketing
- Introduction
- Social marketing
- Social marketing and social media
- Social marketing activities
- Benefits of social marketing
- Effectiveness of social marketing
- Ethical considerations in social marketing
- Key criticisms and recommendations
- Steps of social marketing
- Step 1: Select the health promotion behaviour
- Step 2: Identify barriers and benefits
- Step 3: Develop strategies
- Step 4: Pilot test the strategies
- Step 5: Implement the successful strategies
- Integrating social media and social marketing
- Social marketing skills
- Setting social marketing objectives
- Considering possible communication options
- Using the mass media skilfully
- Preparing health communication materials
- Conclusion
- References
- 9. Reorienting health services
- Introduction
- Health Promoting Hospitals
- Vaccination
- Disparities in vaccination rates
- Vaccination policy in Australia and Aotearoa New Zealand
- Barriers to vaccination
- Enablers of vaccination
- Delivering local vaccination programs
- Population screening
- Maximising population screening
- Family violence screening
- Individual risk factor assessment
- Risk assessment of local environments
- Health impact assessments
- Public health surveillance
- Communicable diseases
- Non-communicable diseases
- Conclusion
- References
- Appendix One. Declaration of Alma Ata
- Appendix Two. The Ottawa Charter for Health Promotion
- Appendix Three. Shanghai Declaration on Promoting Health in the 2030 Agenda for Sustainable Development
- Appendix Four. Declaration of Astana on Primary Health Care
- Appendix Five. Universal Declaration of Human Rights
- Appendix Six. The Earth Charter Preamble
- Appendix Seven. Geneva Charter for Well Being
- Index
- Edition: 8
- Published: March 20, 2025
- Imprint: Elsevier
- No. of pages: 436
- Language: English
- Paperback ISBN: 9780729544719
- eBook ISBN: 9780729598491
JT
Jane Taylor
Jane Taylor works at the School of Health, University of Sunshine Coast, QLD, Australia.
Affiliations and expertise
School of Health, University of Sunshine Coast, QLD, AustraliaLO
Lily O’Hara
Affiliations and expertise
School of Medicine and Dentistry, Griffith University, Gold Coast, QLD