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Plant-Based Food Consumption

Products, Consumers and Strategies

  • 1st Edition - November 1, 2023
  • Editors: Giovanna Bertella, Cristina Santini
  • Language: English
  • Paperback ISBN:
    9 7 8 - 0 - 3 2 3 - 9 8 8 2 8 - 5
  • eBook ISBN:
    9 7 8 - 0 - 3 2 3 - 9 7 2 4 4 - 4

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetar… Read more

Plant-Based Food Consumption

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Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice.

Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference.