AI & BIG DATA
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This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout… Read more
AI & BIG DATA
Save up to 25% on AI & Big Data books, eBooks & Journals
Dedication
Acknowledgments
Author Biography
Preface
Chapter 1. Introduction
Abstract
Chapter 2. Why Mobile UX, Why Now?
Abstract
Introduction
The Perfect Storm of Mobile
The Problem
The Opportunity
Chapter 3. Your Desktop Experience Is Not Your Mobile Experience
Abstract
Introduction
Planning Your Mobile Experience
Let’s Move Forward
Chapter 4. Understanding the Device
Abstract
Introduction
Getting to Know iOS
Getting to Know Android
Understanding Everyone Else
Getting to Know the Tablet
Putting It All Together
Next Steps: Building the Narrative
Chapter 5. How Mobile Wireframing Works
Abstract
Introduction
Representing Page and Screen Flows
Creating Your First Layout
Representing Inputs
Representing Gestures
Annotate, Annotate, Annotate
Wireframing Other Cases
Representing Motion (Accelerometer)
Chapter 6. Mobile UX Patterns
Abstract
Why Patterns?
Pattern 1: The Launcher
Pattern 2: The Tray
Pattern 3: The List
Pattern 4: The Rotate
Pattern 5: The Log In
Pattern 6: The Camera
Pattern 7: The Map and Location
What’s Next?
Chapter 7. How to Prototype in Mobile
Abstract
Introduction
What is Mobile Prototyping?
Methods of Prototyping
Exercise 1—Group
Exercise 2—Individuals
Using the Device to Prototype
Chapter 8. Mobile App or Mobile Web: The Big Debate
Abstract
Introduction
The Mobile App
The Mobile Web
Responsive Web Design
The Triple Play
Chapter 9. The Future of Mobile UX is in Using Performance Metrics
Abstract
Introduction
Appendix A. List of Devices from Chapter 1
Device List
Appendix B. List of My Devices from Chapter 4
Device List
Musical SIM Cards
Appendix C. Sample Mobile Sheets from Chapters 5 and 7
Step 1: Cut Mobile Sheets Out of This Book
Step 2: Scan the Pages or Photocopy Them
Step 3: Draw on Them!
Appendix D. Mobile Performance Results from Chapter 9
Testing Methodology
Performance Pattern #1
Performance Pattern #2
Index
AM
Currently he is a partner at Mendoza Design, a Boston-based UX and design consultancy; and is a co-founder of Marlin Mobile a user experience, optimization, and performance company. Additionally, he is a senior lecturer at Mass Art in Boston, MA