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Media Equities

Evaluation and Trading

  • 1st Edition - January 1, 1995
  • Author: Christopher Gasson
  • Language: English
  • eBook ISBN:
    9 7 8 - 0 - 8 5 7 0 9 - 9 9 8 - 3

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public… Read more

Media Equities

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This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.