Measuring the User Experience
Collecting, Analyzing, and Presenting UX Metrics
- 4th Edition - March 1, 2027
- Latest edition
- Author: Bill Albert
- Language: English
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics provides the quantitative analysis training that students and professionals need. This book presen… Read more
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Description
Description
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its fourth edition, the authors have continued to expand on the area of behavioral and physiological metrics. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
Key features
Key features
- Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data
- Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system
- Contains in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed
- Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
- Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024 (3rd edition)
Readership
Readership
Students/ instructors in Human Factors
Table of contents
Table of contents
1. Introduction
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issues-Based Metrics
7. Eye Tracking
8. Measuring Emotion
9. Combined and Comparative Metrics
10. AI in Measuring UX - Case Studies
11. Special Topics
12. Case Studies
13. Ten Keys to Success
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issues-Based Metrics
7. Eye Tracking
8. Measuring Emotion
9. Combined and Comparative Metrics
10. AI in Measuring UX - Case Studies
11. Special Topics
12. Case Studies
13. Ten Keys to Success
Review quotes
Review quotes
Review of the previous edition:
"UX metrics are important but can be intimidating. Tullis and Albert ride to the rescue with a generous dose of demystification spray. Based on vast practical experience, this book covers everything that researchers should know to start running good quant studies, striking the right balance between detail and approachability."— Jakob Nielsen, PhD, Principal, Nielsen Norman Group
"Nowadays, there are so many really good books about UX that it can be hard to choose where to spend your precious time. I’ll make it easy for you: Read this one. There are less than a dozen books on the ‘Really Great UX Books’ shelf in my office, and this has been one of them since the first edition came out. Regardless of whether you’re a quantitative person or a qualitative person, everyone who’s involved in producing something people use or interact with (from UX/UI professionals, designers, and developers to marketing people, project/product managers and CEOs) should read this."— Steve Krug, author of "Don’t Make Me Think"and "Rocket Surgery Made Easy"
"UX metrics are important but can be intimidating. Tullis and Albert ride to the rescue with a generous dose of demystification spray. Based on vast practical experience, this book covers everything that researchers should know to start running good quant studies, striking the right balance between detail and approachability."— Jakob Nielsen, PhD, Principal, Nielsen Norman Group
"Nowadays, there are so many really good books about UX that it can be hard to choose where to spend your precious time. I’ll make it easy for you: Read this one. There are less than a dozen books on the ‘Really Great UX Books’ shelf in my office, and this has been one of them since the first edition came out. Regardless of whether you’re a quantitative person or a qualitative person, everyone who’s involved in producing something people use or interact with (from UX/UI professionals, designers, and developers to marketing people, project/product managers and CEOs) should read this."— Steve Krug, author of "Don’t Make Me Think"and "Rocket Surgery Made Easy"
Product details
Product details
- Edition: 4
- Latest edition
- Published: March 1, 2027
- Language: English
About the author
About the author
BA
Bill Albert
William (Bill) Albert is Senior Vice President and Global Head of Customer Development at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the Bentley University User Experience Center (UXC) for almost 13 years. Also, he was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Researcher at Nissan Cambridge Basic Research. He has more than twenty years of experience in user experience research, design, and strategy. Bill has published and presented his research at more than 50 national and international conferences, and published in many peer-reviewed academic journals within the fields of User Experience, Usability, and Human-Computer Interaction. In 2010 he co-authored (with Tom Tullis and Donna Tedesco), “Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies,” published by Elsevier/Morgan Kauffman.
Affiliations and expertise
Director, Design and Usability Center, Bentley University, USA