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Marketing Made Simple

  • 1st Edition - March 11, 2002
  • Authors: Geoff Lancaster, Paul Reynolds
  • Language: English
  • eBook ISBN:
    9 7 8 - 0 - 0 8 - 0 5 2 4 9 4 - 8

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.The book covers the latest developments in marketing think… Read more

Marketing Made Simple

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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.

The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.

Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.